✍️ Opinions
This article has been contributed by Mahima Bhatia, Founder, Brand To Bytes. “If marketing is a game of chess, content alone cannot be the king.” While phrases like CTAs, Buyer Journey Mapping, Buying Intent or Brand Credibility might be very critical to B2B companies across industries, ‘Strategy’ and ‘Distribution’ surely
🔍Insights
Established in 1996, IndiaMART is a leading online marketplace in India that connects buyers and suppliers, facilitating B2B transactions. It has grown to become one of the largest platforms in the country, offering a user-friendly website and mobile app featuring a wide array of products and services, from industrial machinery
✍️ Opinions
This article has been contributed by Ajay Singh, Co-founder & CEO, Pepsales. B2B SaaS Sales has undergone tectonic shift due to three factors in the last 2 years - buyer research moving online, macro-economic conditions leading to tighter budgets, and virtual selling fueled by pandemic. Recent advancements in Artificial Intelligence
With a new smartphone app called "Flipkart Reset for Business," Walmart-owned Flipkart, an online retailer that rivals Amazon in the Indian market, is assisting sellers of refurbished goods. By providing a user-friendly platform that tackles typical issues faced by sellers in the refurbished products market, such as quality
✍️ Opinions
This article has been contributed by Samyak Tripathi, Account Based Marketing Expert at Grux.digital. ABM has become a category on its own in the last couple of years, a vast pool of tech, services, and communities have come into the picture, It has evolved into a priority for anyone
📖 Learning
Every startup builds a business model that is viable and promises huge returns after a specific time frame. But for a business to sustain itself in this highly competitive ecosystem, earning revenue along with some investments is important. So, here are some of the revenue models for startups i.e.
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Business owners should consistently seek out technology that can enhance the productivity of their business and employees. While computers and smartphones offer built-in calendar functions, they may not always be the optimal choice for you or your business. Fortunately, there are plenty of alternative options available. Shared calendar apps, for
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The success of any organization relies heavily on customer satisfaction. To enhance customer engagement and satisfaction, it is crucial to promptly respond to and support any customer queries. This is where the help desk comes into play—a suite of software tools designed to provide information and assistance to customers
📄Company Profiles
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by AppDirect. These days, subscription commerce is on the rise. When it comes to business, subscriptions for B2B software and services are growing significantly. As per
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When it comes to Software as a Service (SaaS) applications, payment processing usually involves either a shopping cart/payment checkout or the management of recurring/subscription payments. Both of these methods present unique challenges and opportunities for the SaaS platform. The right payment gateway can help you securely process payments,
💻 SaaS
Whether you're a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI). In comparison to other
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Chatbots are a useful and convenient tool for businesses and organizations to communicate with their customers or users. They allow for efficient and immediate responses to inquiries and can even handle tasks and transactions automatically. Chatbots have become increasingly popular in recent years due to their ability to provide quick