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India has been a hub for international businesses for several decades, and the presence of multinational companies has played a crucial role in boosting the country's economy. The Indian market offers a vast consumer base and a skilled workforce, making it an attractive destination for MNCs to set
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People all around the world know about Pepsi, and its products are enjoyed over one billion times just in every day by its consumers. PepsiCo Inc. is an American multinational company that manufactures, markets, and distributes various snacks, food, and beverages. PepsiCo is also known to be one of the
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Shubman Gill has rapidly emerged as one of India’s most promising cricketers. With his stylish batting, impeccable technique, and impressive performances on the international stage, he has not only won millions of hearts but also caught the attention of leading brands. Gill's youth appeal, clean image, and
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The Maha Kumbh Mela of Hindus, celebrated 144 years ago, is a religious event that is attended by millions of pilgrims from all over the world. The pilgrims are from far away to four places in India - the Holy cities of Prayagraj (Allahabad), Haridwar, Ujjain, and Nashik. Based on
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As the clock strikes midnight and the world bids farewell to the previous year, advertisers grasp the chance to create campaigns that engage, motivate, and resonate with people all around the world. From heartwarming stories that make us cry to hilarious sagas that make us laugh, each ad tells a
According to Krishi Fagwani, cofounder and CEO of the foodtech platform Thrive, it is the most recent Indian firm to cease operations. The cofounder blamed a lack of resources for the decision to shut down operations in a LinkedIn post. "We've worked hard over the years to
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The number of netizens accessing the internet has increased with the arrival of JIO in India as it offers low-cost data plans and cheaper smartphones, which let them surf the world easily. Due to this, more people are found to be active online. Taking an edge over this, various companies
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Lots of businesses are putting their money into the Twenty20 World Cup 2024, the biggest event in international cricket that is currently underway. With over 200 million viewers for the most recent tournament in 2022, the Cricket World Cup is second only to the FIFA World Cup in terms of
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A relationship and a rivalry ingrained in the culture that predates the 20th century. Two companies that have played a pivotal role in shaping the contours of modern advertising. J. C. Louis and Harvey Yazijian’s 1980 book titled ‘The Cola Wars’, perhaps, best describes it. “As two of the
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The most effective way to market a company, its products and services is having a brand ambassador. The brand ambassador must portray all the brand values that the company stands for, endorse the company to the fullest ability and help boost consumer sales. An actor that has global fan following
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Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created a new kind of sugary drink sold in soda fountains that gave birth to Coca-Cola. The naming credit of the beverage goes to Frank M. Robinson, as well as for designing the trademark still used today. Coca-Cola was founded in
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Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the
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Sara Ali Khan the firstborn grandchild of the Royal Pataudi family is a well-known Bollywood actress. She's better known as the eldest child of the Bollywood artisans Saif Ali Khan and Amrita Singh. Sara started off her on-screen career at the age of 4, with a commercial advertisement.
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The war between the biggest brands has been going on for a long time now. Today, there are dozens of prominent brands in the market and all seeking the same audience at different levels. With the increasing competition in the market, every brand is looking for the best advertising strategies
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Whether it’s a kid or an adult, everyone loves soft drinks. A source of refreshment and a way of quenching your thirst, soft drinks have made a place in everyone’s life quite vigorously and for a very long time. The global market of soft drinks is said to
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Advertising plays a huge role in making a business shine. The root of a business is no doubt the product and service. But what makes these roots grow is a great marketing strategy. The big brands in the market were not born big. They had their share of struggles. It
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Asa Griggs Candler was the Founder of Coca-Cola. He bought the Coca-Cola recipe from chemist John Stith Pemberton worth $1,750 in the year 1888. Candler established The Coca-Cola company in 1892 and developed it as a major company. Moreover, he was elected as the 41st Mayor of Atlanta, Georgia.
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The Olympic Games are known as the foremost athletic competition in the world. Over the years, The Olympics have allowed athletes to show off their strength and skills. With more than 200 countries participating the multisport event will bring people together with a competitive spirit. This universal sports event takes
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One of the most popular and dashing Bollywood actors, Ranbir Kapoor is known by every eye. He is known for his breathtaking performances in numerous movies. And that's why Ranbir Kapoor is the choice for several popular brands in India. He is quite selective when it comes to
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Cristiano Ronaldo is one of the greatest players in the history of football. He is considered to be the best player of the game. He is a Portuguese football player who captains the football team and has won 5 Ballon d’Or awards. Cristiano Ronaldo is one of the most
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A recent video was viral on most of the social media platforms where the Portuguese Footballer, Cristiano Ronaldo had taken off Coca-Cola bottles and asked for drinking water instead. The action of the Portugal star had cost Coca-Cola a lot of money which led them to lose their market share
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Endorsement are nowadays a popular form of advertising that uses famous personalities or celebrities that have a higher degree of respect, recognition and trust among the people. Choosing the right celebrity is important because their image and personality enhances the features and image of the brand and helps in catching
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Many brands are appointing popular Bollywood celebrities in order to promote a particular product, event or even a mission and though. Brand ambassadors are responsible for putting forth the message of the brand and making it popular among the masses. In India it is very common for big brands to
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Coca-Cola. Coca-Cola India, is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers.