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Over the years celebrity endorsements have become an essential part of marketing for all the big companies in India. Celebrity endorsements are a form of an advertising campaign or a marketing strategy that uses the celebrities' fame or social status to promote their products, brand, and services and bring
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There was a general lack of vision regarding Dream11's potential when the platform first went live. Compared to just 2 million in 2016, Dream 11 now has over 100 million registered users. The consistent financing, sponsorship partnerships with cricketers, excellent marketing campaigns, and prize money are only a
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Suryakumar Yadav is quickly becoming a household name, and it’s easy to see why. With his incredible talent, hard work, and growing fan base, he’s not just making waves in the sports world but also catching big brands' attention. His fresh, clean image and youthful energy make
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In the ever-evolving world of online gaming, one genre has taken the Indian market by storm: online fantasy games. These games tend to give captivating virtual experiences and have become popular among millions across the country. After all, who wouldn't want to create their own dream team and
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Endorsements are a type of advertising that employs well-known personalities or celebrities who have a high level of public recognition, trust, and respect. Such people promote a product or service by using their names or photos for a brand. Advertisers and clients hope that a celebrity's approval or
Dream Sports, the parent business of the fantasy sports website Dream11, has shifted its headquarters from the US to India. With this, it has become the first modern corporation to take advantage of a law change that was implemented last year. The US-based company Dream Sports Inc. has reverse-flipped by
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Shikhar Dhawan is well-known as 'Gabbar' in the cricketing world and is not just a cricketer on the field but also a marketing favourite. But what makes Shikhar Dhawan a perfect choice for brands? It’s simple: he’s honest, relatable, and shows authenticity. Whether he is going
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Endorsement is a form of brand communication in which a celebrity works as the brand's spokesman, certifying the business's claim and stance by lending his or her personality, popularity, social standing, or industry experience to the brand. In a market with a lot of local, regional,
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Cricketers are similar to movie stars that have a huge commercial appeal. This is why many upcoming cricketers including Shreyas Iyer are currently in demand for endorsing products. Shreyas Santosh Iyer is an Indian cricketer who currently plays for the country in international cricket, Mumbai’s cricket team in the
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The Indian Premier League (IPL) season is held yearly, and our cricket-crazy nation cannot stop raging about it. One of the most expensive leagues in the world, IPL is undoubtedly the biggest T20 premier league in the world—a festival in itself for all cricket worshipers. IPL is a huge
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Hardik Pandya exists beyond his cricket career. He embodies the essence of spectacle, storm, and personal brand. The intense electrical energy he displays on the cricket field creates ripple effects that extend into other areas of his life. His match-winning aggressive nature, self-assurance, and oversized presence transform him into a
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Fantasy sports is what most young sports lovers today are crazy about. With fantasy sports, sports lovers need not just to enjoy a game by being a spectator, but can also create an imaginary team (of real players) of their own choice and earn rewards when this imaginary team performs
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The Indian Premier League (IPL) is a highly popular and competitive professional Twenty20 (T20) cricket league founded in 2008. The league follows a round-robin group and knockout format, which means that each team plays against the others in a predetermined number of matches, and the top-performing teams advance to the
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The startup industry in India is growing faster than we could have imagined. They are now paving a new way for the future of India. Some popular startups that caught the eyes of everyone in the past few years are Zomato, BYJUs, Nykaa, and more. These are living proof of
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. Who does not loves to play games, especially online or pc games? Who says only kids can play games? Adults can equally indulge in games to give themselves a break from work. Playing games
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An endorsement is a form of brand communication in which a famous personality acts and speaks on behalf of the brand to attract the audience's attention. Endorsements are one of the most prominent marketing strategies for brands as it helps to show a brand's authenticity and
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Many entrepreneurs are coming up with new businesses ranging from retailing sports apparel to providing analytics to improve performance. Sports is one of the biggest industries in India. In 2013, it was reported that the Sports Goods market was $2 Billion in India. Hence, it is clear that this market
startups
India has become the world's 3rd-largest start-up base, with 3,100 start-ups provisionally rising 2.2 times from here. This exponential rise in startups has allowed startup media to appear. These sites now cover all start-ups, whether it be startup stories or news about recent startups, their founders
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Esports is a form of sport competition using video games which is often organized into multiplayer video games, particularly between professional players, individually or as team. Esports has managed to take over the market in India mainly because of the growth and promotion done on online streaming platform such as
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Cricket is like a Religion in India and is worshiped here. IPL is one of the most most successful franchise cricket league in the world, for which every cricket fan awaits. Even the people who are not a fan of this sport watch IPL because of the entertainment it provides.
Dream11
Dream 11, India's magnificently famous Fantasy game [https://startuptalky.com/online-fantasy-gaming-startups-india/] was started in 2008 by Harsh Jain [https://startuptalky.com/harsh-jain-ceo-dream11/] and Bhavith Seth. Both being football enthusiasts themselves wanted to increase the involvement of sports lovers in their favorite sport. Dream 11 has crossed 60 million
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IPL [dream 11 business model, dream 11 revenue model, dream 11 revenue, dream 11 model, fantasy sportd business model] is the most loved cricket league in India. Brands pay a hefty amount to get that title sponsor. Vivo was the title sponsor of IPL from 2016 to 2019 but due
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Indian Premier League is considered and seen more like a festival in India than just a cricket tournament. This sporting event creates a lot of joy and enthusiasm in the country. It is a cricket tournament which is conducted every year in the country between certain cricket clubs. With the
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The Indian online gaming Industry is growing at an exponential rate upon year and is expected to be worth $1.1 billion by 2021. The industry has experienced a drastic growth at the beginning of 2020 due to the pandemic. When other businesses shut down, the gaming industry got lots