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The wait for shopping season is finally right around the corner - Black Friday and Cyber Monday (BFCM), after Thanksgiving. This is the most awaited day for every business to vent their products at a discount rate in the market and anticipate maximum profits. Before the introduction of SaaS, people
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As per Statista, global Software as a Service (SaaS) market revenue is projected to reach $339.10 billion in 2024, with an expected annual growth rate (CAGR 2024-2029) of 19.28%, reaching $818.80 billion by 2029. The SaaS market is growing rapidly, making SaaS marketing one of the top
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A successful Software as a Service (SaaS) content marketing strategy is essential for attracting and retaining customers. The below steps encompass identifying your target audience, analyzing their pain points, researching keywords, setting campaign goals, tracking progress, producing compelling content, effectively distributing it, and continuously monitoring and optimizing results. Identify Your
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Why are affiliates so popular? Why do so many companies, including big names like HubSpot, SemRush, and Shopify have a dedicated affiliate program? The SaaS market is growing, and the need to find the right audience is rising more than ever before. Word of mouth or partnership is the most
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In the world of the SaaS (Software as a Service) industry, apart from the business model, demo videos help in attracting collective masses and also in influencing the audience towards a particular SaaS brand. It provides more value to new users who are visiting the platform for the first time
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Designing a website for your business and creating an appealing & attractive online presence can bring you numerous website visitors, who are your potential clients. Converting those potential customers into loyal paying customers needs a proper strategy. A visitor takes micro-moments on your website to decide upon your brand, capturing
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Every business wants to get a diverse range of growth opportunities. Expanding overseas and seeking international growth is always a temptation for businesses. Ambitious entrepreneurs are always keen to grow globally. International expansion is a huge opportunity for SaaS businesses. Thus, getting foreign clients becomes the need of businesses for
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Traditionally, software was distributed in different forms such as through CDs and DVDs. These practices are used to cost the user and distributor the additional responsibility of installation and maintenance of the software. The new alternative to this practice is to directly download a subscribed service by the means of
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Being a SaaS business brings you various channels for marketing your product and services digitally. Around the Internet, there are numerous tips or guidance on how to make your business globally popular and for that, everyone has only one answer- Digital Marketing. Now, talking about digital marketing, various channels help
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As of July 2020, 4.57 billion people are using the internet today and this makes a vast potential customer base for SaaS companies. With the ease and advancement in technology, it is cheaper to make software today than it was ever before. With such resources and a rapidly increasing