TagMango - Connecting You With Celebrities And Influencers

Rishabh Rathi Rishabh Rathi
Feb 5, 2021 8 min read
TagMango - Connecting You With Celebrities And Influencers

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Social media influencers are a great medium to reach out to your target audience. Of late, businesses are on the lookout for nano-influencers (social media users having less than 1000 followers) for promotion of products and services. Nano-influencers have a strong engagement rate with their followers and don't charge extraordinarily high fees.

TagMango, a Mumbai-based startup launched in 2019, initially connected businesses to nano-influencers. However, in February 2020, TagMango pivoted from being a nano-influencer marketplace to becoming a fan engagement platform that allows influencers and celebrities to create shoutout videos for their fans. Read on to know more about TagMango's journey so far.

TagMango - Company Highlights

Startup Name TagMango
Headquarters Mumbai
Founders Divyanshu Damani and Mohammad Hasan
Sector AdTech
Founded 2019
Parent Organization TagMango Pvt. Ltd.
Website tagmango.com

TagMango - Latest News
About TagMango and How it Works
TagMango - Founders and Team
How was TagMango Started?
TagMango - Funding and Investors
TagMango - Business Model and Revenue Model
TagMango - User Acquisition
TagMango - Growth and Revenue
TagMango - FAQs


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TagMango - Latest News

TagMango, a Y Combinator-backed celebrity connect platform, took a novel route to fight COVID-19. It organized a live-streaming event to entertain the masses during the lockdown phase in India. The event encouraged donations pan-India with any amount ranging from INR 100 to INR 25,000. The three-day star-studded event (from 10-12 April, 2020) helped raise funds and allowed TagMango to extend its support to the PM Cares Fund initiative.

TagMango roped in a list of stars, namely Nikita Sharma, Mohit Hiranandani, Shruti Sinha, Mehreen Pirzada, Gurfateh Pirzada, and Raghav Sachar for the event. The event brought together 1,500 active celebrities, comedians, and artists.

About TagMango and How it Works

TagMango started operations in February 2019 as India's first app-based nano-influencer marketplace that let people with 500+ followers on social media platforms partner with top brands, promote products on such platforms, and get rewarded monetarily or through freebies. Any social media user with 500+ followers had to sign up on TagMango's platform and choose campaigns relevant to him or her.

Once selected for a campaign, the influencers had to post about the products on their social media accounts and were then paid or rewarded for the same. It was in February 2020 when TagMango pivoted to become a 'video shoutout marketplace'. A celebrity shoutout platform is an unexplored yet promising segment in India. This segment holds enormous potential given the craze for celebrities and influencers in India.

With this pivot, TagMango now lets fans closely connect with celebrities and influencers who have partnered with the company. Through TagMango, fans receive personalized video shoutout from their favorite influencer/celebrity. Plans are in the making to allow video calls as well.

So how does TagMango work? Influencers and celebrities from different segments like music, art, etc. are listed on TagMango's platform. The rates charged by different influencers/celebrities are also specified on the platform. Users simply select the influencer/celebrity they like and make the required payment to receive a personalized shoutout from the chosen celebrity.

TagMango users need to provide the message that the celebrity or influencer has to convey in the shoutout. If the individual accepts the message, the user receives a shoutout within seven days. TagMango plans to launch a feature whereby users will be able to book a 5-minute live video session with their favorite influencer.


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TagMango - Founders and Team

Divyanshu Damani and Mohammad Hasan founded TagMango in February 2019.

TagMango co-founder Divyanshu Damani
TagMango co-founder Divyanshu Damani

Divyanshu Damani is a passionate entrepreneur, a social media influencer, and a keynote speaker. He has a Bachelor’s Degree in Business Administration from St. Xavier’s College, Kolkata. Divyanshu also co-founded other startups:

  • Wakeupkid’, a social entrepreneurship venture which through its projects, videos, and posts seeks to utilize the influence of social media and youth power to make a difference in the world.
  • 'The Soch Network’, an online media distribution platform for dispensing thought-provoking content of national interest.

Divyanshu himself is a social media influencer. A vivid speaker, Divyanshu also hosted the ‘Divyanshu Damani Talk Show’ (an online talk show) and has spoken at various IITs and IIMs. He has also been featured on TEDx and JoshTalks.

TagMango co-founder Mohammad Hasan
TagMango co-founder Mohammad Hasan

Mohammad Hasan is an entrepreneur at heart. He is a graduate in computer science engineering and is an experienced website & mobile app developer. He also co-founded ‘Fleapo’, an information technology solutions provider specializing in mobile apps development, customized web apps development, and internet marketing services. Fleapo is currently operating  in 3 countries.

The other members of the TagMango team are:

Priyanka Kamdar, a IIM Calcutta graduate and certified Chartered Accountant. She works closely with Mohammad Hasan and looks after campaign execution and conceptualization. She also handles Public Relations at TagMango.

Priyanka Kamdar, TagMango Team Member
Priyanka Kamdar, TagMango Team Member

Sayantan Chandra worked on the technical development of TagMango's website and mobile app. He was previously associated with the Crime Investigation Department (CID) as a software developer.

Sayantan Chandra, Team Member, TagMango
Sayantan Chandra, Team Member, TagMango

Ishmeet Singh Batra ​is a B.Com (Honors) graduate from St. Xavier’s College, Kolkata. Ishmeet assists in TagMango's campaign formation and execution. He also looks after the execution of offline marketing campaigns.

Ishmeet Singh Batra, Team Member, TagMango
Ishmeet Singh Batra, Team Member, TagMango

Eepsita Sinha is​ a 23-year-old Economics Honours graduate. She is a part of the business development team at TagMango. She also holds a certification in German A1 level course.

Eepsita Sinha, Team Member, TagMango
Eepsita Sinha, Team Member, TagMango

Chaitanya Kandoi is​ a lawyer by training. He is currently working as a business development executive at TagMango.

Chaitanya Kandoi, Team Member, TagMango
Chaitanya Kandoi, Team Member, TagMango

The core belief of the team running TagMango is that everyone is a social media influencer. The only variable is the size of the circle one influences. The team wants people to make something out of their circle of influence and get rewarded.

How was TagMango Started?

Influencer marketing is gaining popularity rapidly. Divyanshu, having been a social media influencer for quite some time, could foresee the immense scope and opportunities present in the world of social media influence. This untapped potential inspired him to start TagMango to connect nano-influencers and businesses for mutual benefit. Divyanshu and Hasan spoke to many entrepreneurs to come up with a formidable business model.

The duo did a thorough analysis of companies in the nano-influencer marketing space for validating their business idea. Divyanshu and Hasan also performed pilot runs with the brands they were previously associated with to further substantiate their idea.

TagMango then shifted from being a nano-influencer marketplace to a video shoutout marketplace.

TagMango Logo
TagMango Logo

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TagMango - Funding and Investors

TagMango has raised a total of $1.305 million in funding. The latest funding of $750,000 was raised in December 2020 from Y Combinator, Kevin Lin (Co-founder of Twitch), XRM Media, Pioneer Fund, and angel investors from the USA and the UAE.

Date Stage Amount Investors
January 2020 Pre Seed Round $150K -
March 2020 Seed Round $300K -
April 2020 Seed Round $105K -
December 2020 Seed Round $750k Y Combinator, Kevin Lin, XRM Media, Pioneer Fund, Angel investors from the USA & UAE

The major investors in TagMango are Y Combinator, Pioneer Fund, Alan Rutledge, Kevin Lin, and XRM Media.

TagMango - Business Model and Revenue Model

The company works on a commission business model. TagMango earns revenue by levying 25% commission on the amount paid by the users to the influencers/celebrities.

TagMango - User Acquisition

TagMango was launched by taking nano-influencer sign-ups on the company’s website while its mobile app was still under development. The TagMango team got its first set of influencers by organizing nano-influencer meets to educate them about the benefits of partnering with TagMango. The company still periodically holds these meets to onboard new influencers and celebrities on its platform.

TagMango - Growth and Revenue

As a nano-influencer marketplace, TagMango worked with over 100 brands such as Hershey's, Bounce, and Raw Pressery. It had tied up with over 80,000 influencers before pivoting to the video shoutout model. These figures were quoted by Divyanshu Damani.

In February 2020, TagMango clocked over $150,000 in GMV and $37,000 in revenue. After its pivot, the startup has facilitated over 310 shoutouts to date.

TagMango has onboarded 3,000+ organic creators in the soft launch. Around 50 creators have a million-plus followers and 200 creators possess over 100,000 followers across various social media platforms

TagMango - FAQs

Who are the founders of TagMango?

Divyanshu Damani and Mohammad Hasan founded TagMango in February 2019.

What is TagMango?

TagMango started operations in February 2019 as India's first app-based nano-influencer marketplace that let people with 500+ followers on social media platforms partner with top brands, promote products on such platforms, and get rewarded monetarily or through freebies.

It was in February 2020 when TagMango pivoted to become a 'video shoutout marketplace'.

How much funding did TagMango raise till date?

TagMango has raised a total of $1.305 million in funding. The latest funding of $750,000 was raised in December 2020 from Y Combinator, Kevin Lin (Co-founder of Twitch), XRM Media, Pioneer Fund, and angel investors from the USA and the UAE.

Who are the Major Investors in TagMango?

The major investors in TagMango are Y Combinator, Pioneer Fund, Alan Rutledge, Kevin Lin, and XRM Media.

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