TagMango - India's First App-based Nanoinfluencer Marketplace

Social media influencers can be a great way to reach out to your target audience. Of late, businesses are on the lookout for nano influencers ( Social media users having less than 1000 followers) for promoting their products, as nano influencers have a high engagement rate with their followers and also their charges are low. TagMango, a Mumbai based startup is connecting businesses to nano-influencers and thereby also enabling everyday people to use their social media to their benefit and get rewarded for posting about top brands.

TagMango Highlights

Startup Name TagMango
Headquarter Mumbai
Co-founders Divyanshu Damani & Mohammad Hasan
Sector AdTech
Founded 2019
Parent Organization TagMango Pvt. Ltd.
Website tagmango.com

About TagMango and How it Works
TagMango - Founders and Team
How was TagMango Started
TagMango - Business Model and Revenue Model
TagMango - User Acquisition
TagMango - Startup Challenges
TagMango - Future Plans

About TagMango and How it Works

TagMango is India's first App-based Nanoinfluencer marketplace. It enables people with just 500+ followers on social media to partner with top brands, promotes their products on social media and get rewarded either monetarily or with freebies.

Any social media user having 500+ followers can sign up and apply on campaigns relevant to them. After thorough checking, the person might or might not get approved for the campaign depending upon whether that person meets the criteria or not for that specific campaign. The nano influencer can then post about the product and get paid or rewarded.

For brands, TagMango solves two of the biggest issues of Influencer marketing by offering a higher engagement rate and authenticity. Tagmango's influencers deliver up to 5 times the average engagement rate on promotional posts than mega influencers. Again, with Tagmango's nano-influencers, a brand can market the product to their potential customers through someone they know which is a more authentic way of marketing than promoting it through celebrity influencers, whom the potential customers majorly don't know personally

TagMango’s USP is that it uses DeepTech to profile each nano influencer based on their followers and interests to provide them relevant campaigns to apply on and also lets brands partner with relevant influencers only.

TagMango - Founders and Team

Divyanshu Damani & Mohammad Hasan co-founded TagMango.

TagMango co-founder Divyanshu Damani
TagMango co-founder Divyanshu Damani

23 years old, Divyanshu Damani is a passionate entrepreneur, a social media influencer and a keynote speaker. Done his Bachelor’s Degree in Business Administration from St. Xavier’s College Kolkata, Divyanshu co-founded several other startups like - ‘Wakeupkid’, which is social entrepreneurship venture which through its projects, videos and posts seeks to utilize the power of the social media and the youth to make a difference in the world; ‘The Soch Network’, an online media distribution platform for distributing various thought-provoking content of national interest. Besides, Divyanshu himself is also a social media influencer. A vivid speaker, Divyanshu also hosted the ‘Divyanshu Damani Talk Show’, an online talk show,  and has spoken at various platforms like TEDx, JoshTalk and various IITs and IIMs

TagMango co-founder Mohammad Hasan
TagMango co-founder Mohammad Hasan

Mohammad Hasan is a 24 years old entrepreneur. He is a graduate in computer science engineering, and is an experienced website and app developer. He also co-founded ‘Fleapo’, an information technology solutions provider company specializing in mobile apps development, customized web apps development and internet marketing services. Fleapo is currently operating  in 3 countries.

The other members of the team are -

Priyanka Kamdar, a recent IIM C graduate and certified Chartered Accountant. She works closely with Mohammad Hasan and looks after the campaign execution and conceptualization. She also handles the Public Relations of the company.

Priyanka Kamdar, TagMango Team Member
Priyanka Kamdar, TagMango Team Member

Sayantan Chandra is ​a former employee of the Crime Investigation Department (CID) where he worked as a software developer. He has worked on developing the website and the app of TagMango.

Sayantan Chandra, Team Member, TagMango
Sayantan Chandra, Team Member, TagMango

Ishmeet Singh Batra, ​is a 21-year-old B.Com(H) St. Xavier’s College, Kolkata graduate and looks after the Campaign formation and execution. He also looks after the execution of the offline marketing campaigns.

Ishmeet Singh Batra, Team Member, TagMango
Ishmeet Singh Batra, Team Member, TagMango

Sayan Sapui is​, 22-year-old Engineer turned Digital Marketer who runs his podcast where he interviews achievers. He looks after the content creation and user acquisition of TagMango.

Sayan Sapui, Team Member, TagMango
Sayan Sapui, Team Member, TagMango

Eepsita Sinha is​ a 23-year-old Economics Honours graduate who also holds a certification in German A1 level course. She looks after the business development of the organization.

Eepsita Sinha, Team Member, TagMango
Eepsita Sinha, Team Member, TagMango

Chaitanya Kandoi is​ a 22-year-old lawyer by training. He is currently working as a business development executive of the organization.

Chaitanya Kandoi, Team Member, TagMango
Chaitanya Kandoi, Team Member, TagMango

The core belief of the team behind running TagMango is that everyone is a social media influencer. The only variable is the size of the circle one influences. Tagmango's team is aimed at providing an opportunity for everyone to make something out of their recommendations and get rewarded.

How was TagMango Started

Influencer marketing is gaining popularity. Divyanshu has been a social media influencer for quite a few years and could foresee the immense scope and opportunities that the sector has, which inspired him to start TagMango, to connect nano influencers and businesses for a mutual benefit. Divyanshu and Hasan spoke to many entrepreneurs they know about Tagmango’s concept and received an amazing response from them

For validating the business idea the co-founders did a thorough analysis of companies in the nano-influencer marketing space. Also pilot runs with brands both the cofounders have previously worked with validated the idea to the stage of launching.

TagMango Logo
TagMango Logo

TagMango - Business Model and Revenue Model

TagMango’s primary source of revenue is the charges it levies on the brands for marketing their products through nano influencers.

TagMango - User Acquisition

TagMango was launched by taking nano-influencer sign-ups on the company’s website while the mobile app was still in the development stage. The team got its first set of influencers by organizing nano-influencer meets to introduce and educate them about how they can benefit from TagMango. The company still periodically holds these meets to reach out to more and more people to join the platform as influencers.

TagMango - Startup Challenges

Educating the brands about the positive impact that nano-influencers can have on their business is quite a challenging task for the team. TagMango runs pilot projects for brands to gain their confidence

TagMango - Future Plans

TagMango's short term vision is to spread its service to all Tier 1 and Tier 2 cities in India and cater to brands across all verticals from Restaurants to Mobile apps.

The TagMango team envisions to disrupt the digital marketing industry by making nano-influencer marketing a can't miss avenue for brands and make every social media user get rewarded daily by utilizing their social influence.

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About Chayanika Goswami

Chayanika is an MBA in Finance and a trained Digital Marketer. SEO and content writing are her hobbies turned profession. She is a rover. In her free time, she loves traveling and cracking jokes.
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