10 Must-Have App Store Optimization Tools

Mobile applications, commonly referred to as apps are software developed for mobile devices that carry out specific functions such as gaming, music, chatting, and others. As per Statista, there are over 3.5 million apps on the Google play store and around 2.2. million apps on the Apple store, as of the second quarter of 2022.

With the overwhelming number of apps available in the same category and for the same purpose, it becomes extremely difficult to bring your app to the notice of the target audience. This is exactly where App Store Optimization (ASO) strategy heaves in sight.

ASO is the process followed to expand the reach of an app in the app store so that it appears higher in the search results. It is the SEO for the apps. The ASO tools are designed to enhance app discovery, visibility, downloads, as well as customer retention through higher engagement.

Therefore, having an ASO tool for your app becomes extremely important. However, just like a large number of apps, there are plenty of ASO tools available in the market. In this blog, we have bought the top 10 app store optimization tools you need in 2023 to boost your app revenue growth and global audience reach.

Top 10 App Store Optimization Tools You Need In 2023

AppTweak
StoreMaven
Appfigures
AppFollow
ASOdesk
App Radar
Mobile Action
SensorTower
Checkaso
Gummicube

AppTweak

It is one of the best ASO tools used by more than 1500 mobile leaders. The main focus of this tool is to improve the visibility of an app by increasing organic downloads. Alongside keyword research this tool also allows you to spy on your competitors to understand their success strategy.

Key Features:

• Keyword research and suggestion tool along with keyword ranking history
• Monitor competitor movements like ranking, growth, install statistics, etc.
• ASO timeline and features app list
• Visibility score and ASO update history
• Google Play Store backlink tracking

Pros:

• Daily ASO reports via email
• Search ad intelligence
• App revenue estimates
• Competitor keyword spy

Cons:

• Does not easily switch between different platforms
• Poor customer support

Pricing:

Apptweak offers four pricing plans: Starter, Pro, Guru, and Power. Have a look at the pricing details of each package.

StoreMaven

This tool is inclined towards quick and accurate app store testing at an affordable price. It is an ASO management and consulting tool that works for both organic as well as paid installs. It guides you to split (A/B) testing of your app page for organic user acquisition.

Key Features:

• Organic user acquisition through a scientific approach
• Identify and analyze ASO strategies of competitors
• Customized ASO strategy plan
• Strategic A/B testing with test result analysis
• Data-driven approach

Pros:

• Keyword rank tracking
• Engagement tracking
• Performance metrics
• Easy to use

Cons:

• No free trial is available
• Limited functionalities and features

Pricing:

Storemaven offers several pricing plans. You can contact the vendor to get a quote.

Appfigures

It is an ASO, analytics, and app intelligence tool that is known for bringing more organic downloads. It works as a mobile app tracking platform that connects automatically with everything required by your app.

Key Features:

• Turns app data into clear, user-friendly reports.
• Country-specific reviews and ratings for better insight.
• Monitor revenue and ads across different networks and countries.
• Prepares top charts mentioning top-performing apps in any category.
• Tracks active users, bug reports, and other usage data.

Pros:

• Easy to navigate throughout the app
• Customizable reports that can be integrated with other dashboards
• Identify new keywords and monitor keyword ranks.
• Understands the growth strategy of competitors.

Cons:

• Dashboards cannot be customized.
• Difficult to filter data as per specific requirements

Pricing:

Appfigures offers five pricing plans: Connect, Monitor, Optimize, Grow, and Enterprise. Have a look at the pricing details of each package.

AppFollow

This tool is recognized for organic traffic acquisition and greater conversion rates. It helps monitor the app's performance, cultivate a better customer experience, as well as accelerate the app’s growth.

Key Features:

• Detect the areas of improvement through user feedback and competitor insights
• Targeted messaging and better organic reach through market intelligence
• Streamlines workflow and leverage insights for better ASO strategies
• Measures results through KPI tracking
• Average conversion reports every month

Pros:

• Easy to use with great customer support
• Intuitive dashboard with good filters
• Keeps up with key changes in app and product rankings
• Track popular keywords and get the difficulty scores

Cons:

• Expensive tool
• Each competitor is to be added separately for analysis

Pricing:

Appfollow offers four pricing plans: Free, Essential, Team, and Business. Have a look at the pricing details of each package.

ASOdesk

It equips your team with a diverse set of tools to implement a full ASO cycle. It searches popular keywords using its traffic score algorithm and Apple search Ads popularity index.

Key Features:

• Customer support automation
• Marketing and product management tools
• Data and insights to boost the growth of the app in the play store
• Identify queries with low competition for better ranking
• ASO reports analyzing the app’s position, traffic as well as the impact of product updates

Pros:

• Helps measure results of app store optimization strategy
• The store console facilitates creating and updating the metadata of an app
• Keywords autosuggestion, analytics, and explorer
• Animation and annotated exploded views

Cons:

• A smaller population of Autodesk users relative to other mechanical CAD packages
• Lack of fluidity while transferring data between programs

Pricing:

ASOdesk offers four pricing plans: Pro, Guru, Power, and Ultimate. Have a look at the pricing details of each package.

App Radar

This tool is known to analyze your app discovery thoroughly and scale your user base through an AI engine. It offers transparent communication, secured transmission, authorized permissions, and more.

Key Features:

• Personalized tips on app optimization score and its improvement
• Enhances app rating for better conversion
• Keyword analysis and optimization to drive more traffic and downloads
• App analytics and localization management
• Real-time app store ranking and tracking

Pros:

• Large keyword database
• Ratings and review management
• In-depth competitor research
• Actionable intelligence to leverage ROI

Cons:

• Poor customer support
• Expensive plans that are not affordable for startups

Pricing:

App Radar offers four pricing plans: Pro, Guru, Power, and Ultimate. Have a look at the pricing details of each package.

Mobile Action

It is an all-in-one app marketing intelligence platform. Alongside ASO keyword analysis, they also provide app analytics and competition analysis.

Key Features:

• Focuses on downloads and revenue estimates
• Keyword spying, tracking, suggestion, and optimization
• In-depth ASO and visibility report
• Search ad intelligence
• Comprehensive market data

Pros:

• Extensive SDK data with relevant filters and updated insights
• Comprehensive download and revenue history
• Easy to use and great customer support
• Detailed review and ratings analysis for your as well as competitor apps

Cons:

• The dashboard loading speed is quite slow
• The user interface is slightly clumsy

Pricing:

Mobile Action offers four pricing plans: Pro, Guru, Power, and Ultimate. Have a look at the pricing details of each package.

SensorTower

This tool provides vital, data-driven competitive insights and also helps in understanding the global app economy. It assists you to optimize keyword research for more traffic and downloads.

Key Features:

• App intelligence tools that enable user review analysis, sales and app usage, keyword ranking, competitor analysis, etc.
• The store intelligence platforms offer extensive insight into app downloads and revenue
• Provides in-depth statistics on user acquisition campaigns by other developers and publishers
• Easily translates keywords and helps measure the effectiveness of localization strategy
• Keyword spy searches keywords to get traffic and difficulty scores

Pros:

• Powerful, configurable, and easy-to-use dashboard
• Provides estimates for search traffic score
• Predictive rank and localization analysis
• Tracks and views competitor downloads and the estimated revenue

Cons:

• UX and UI lag in comparison to other similar tools
• Navigation between apps is complicated

Pricing:

Sensor Tower offers two pricing plans for small businesses: Pro, and Business. Have a look at the pricing details of each package. For enterprise, schedule a demo or make a contract.

Checkaso

This tool offers ASO solutions to publishers, agencies, indie developers as well as game developers. It provides customized tips to help you improve your ASO strategy. It also gives keyword analytics and allows you to monitor the ranking of your app.

Key Features:

• ASOindex to check how well is your app optimized for the app store
• Insightful data to help improve conversion rate and visibility
• Let you check app ranking and discoverability
• Analyze relevant keywords to enhance organic installs
• Keyword starter pack and automatic keyword suggestions

Pros:

• Up-to-date keyword metrics
• App ranking history through keyword analysis
• Good customer support through emails, chats, webinars, videos, and more
• The workflow is simple and clear which does not require any professional skills

Cons:

• Only two interface languages are available viz. English and Russian
• UX and UI are not clear, which makes it difficult to switch between sections

Pricing:

Checkaso offers three pricing plans: Start-Up, Growing Business, and Company and Agency. Have a look at the pricing details of each package.

Gummicube

This tool provides a complete ASO solution from technology to execution, measurement, and more. It helps improve the store visibility of your app by ranking for relevant keywords.

Key Features:

• Optimize metadata to increase organic impressions and enhance organic downloads
• Refines every element of the app including app title, keywords, description, logo, screenshots, reviews, and ratings
• Improves app ranking and optimizes creatives for better conversions and revenue
• Lower user acquisition costs for every channel
• Drives ROI with A/B experimentation, multivariate, split, and funnel testing

Pros:

• Easy to use and helps learn fundamentals of ASO
• App store intelligence software for improved visibility and downloads
• Easily tracks app store performance and competitor trends
• Conducts tests and creates templates and descriptions to ensure higher app ranking based on the app algorithm

Cons:

• Data analytics is slightly unclear. It is difficult to segregate data
• The tool is quite slow when comes to report generation

Pricing:

Gummicube offers several pricing plans. You can contact the vendor to get a quote.

Conclusion

Extensive analytical knowledge and great technical skills are required to boost the ranking and visibility of your app on the app store. App store optimization tools help you do this an easy way. These tools assist you in gauging the performance of your app, increasing the ROI, optimizing your strategies, as well as keeping an eye on your competitor apps.

In this blog, we have shared with you the top 10 App store optimization tools for 2023. Hopefully, this list will help you find the most relevant tool to augment the performance of your app.

FAQs

What is App Store Optimization? (ASO)

App store optimization is the process followed to expand the reach of an app in the app store so that it appears higher in the search results.

What metrics do ASO tools measure?

ASO tools measure keyword rankings, search visibility, downloads, ratings, and reviews.

Can ASO tools guarantee higher app store ranking?

ASO tools can provide optimization suggestions to help improve an app's ranking, but they cannot guarantee a higher ranking in the app store.

Are there any free ASO Tools?

Appfollow and Mobile Action stand out as excellent options for those seeking cost-effective solutions as they are both available at no cost.

How often do ASO tools update their data?

This depends on the specific ASO tool, but most update their data regularly such as daily or weekly.