Top 8 SMS Marketing Software Tools For Businesses in 2023

In the age of digital communication, where the power of connection lies at our fingertips, SMS marketing has emerged as a potent tool for businesses to engage with their audience on a personal level. As the demand for effective mobile communication strategies intensifies, the realm of SMS marketing tools has blossomed with innovation. From automating campaigns to tracking results, these tools have revolutionized the way brands reach out to their customers.

Welcome to our comprehensive blog on the "Top SMS Marketing Tools" In this digital age where every character matters, we explore the tools that empower businesses to harness the potential of SMS marketing. From automating campaigns to personalizing interactions, these tools offer an array of features to enhance your outreach strategy.

This blog will navigate you through the best SMS marketing tools available. Join us as we uncover the technology behind impactful messaging and discover how these tools can elevate your marketing endeavors.

Best SMS Marketing Software

Attentive
TextMagic
Trumpia
SlickText
Message Launch
Omnisend
SendPulse
JookSMS

Attentive

Attentive is a mobile marketing platform that specializes in SMS marketing and personalized messaging. It enables businesses to engage with their customers through targeted and personalized text message campaigns. By using customer data and behavior insights, Attentive helps businesses create and deliver relevant and timely messages to their audience. This platform is particularly effective for e-commerce, retail, and other industries looking to enhance customer engagement and drive sales through mobile messaging strategies.

Features of Attentive

• With the Attentive SMS marketing tool, users can easily create and send messages in just a few steps. The tool facilitates templates and automation features to help launch SMS campaigns.
• Users can use mobile keyword opt-in to build an SMS list. Customers can text a keyword to a dedicated number to subscribe to their SMS list.
• With the segmentation feature, Attentive lets users categorize their SMS subscribers based on specific tags or attributes.
• The platform provides a library of pre-designed SMS templates for various use cases, such as promotions, welcome messages, flash sales, product recommendations, etc.
• With the Attentive AI feature, users can access robust automation capabilities for creating automated SMS workflows triggered by particular events.

Pros

• The platform is easy to use and effective enough to help users with SMS marketing campaigns.
• Attentive offers impressive customer service.
• The platform offers premium features with a friendly UI.
• Users find Attentive University series incredible as they let them learn much from industry influencers.

Cons

• Attentive needs stronger integration with third-party platforms, like Klaviyo, Mailchimp, etc.
• The platform facilitates limited customer segmentation.
• Users find it difficult to make edits to their SMS campaigns with Attentive.
• Limited analytics capabilities don’t enable users to customize and target messages fully.

Attentive Pricing

Attentive offers custom pricing plans. Please contact vendor for pricing details.

TextMagic

TextMagic offers a comprehensive business text messaging solution, facilitating the bulk sending of notifications, alerts, reminders, confirmations, and SMS marketing campaigns. It empowers companies to schedule and dispatch SMS messages in bulk as required. The tool also provides a convenient categorization and list system for sorting contacts, enabling effective customer segmentation. Additionally, TextMagic enhances contact list growth through user-friendly subscribe forms that capture website visitor details.

The platform accommodates messages of up to 918 characters, surpassing the standard 160-character limit. It further offers the option to attach Word or PDF files and images to messages. The automation of incoming SMS processing is facilitated by customizable rules and auto-replies, with the seamless addition of new subscribers to the contact list.

Features of TextMagic

• Send Text Online features enable users to send a text online to their staff and customers and import contacts, and manage lists through the TextMagic account.
• TextMagics’ Two-Way SMS Chat feature allows users to send and receive instant text messages, making it perfect for remote communication with colleagues and customers.
• Zapier SMS Integrations feature can connect TextMagic with third-party applications to automate businesses.
• The platform’s Email to SMS feature allows users to send texts from an email by converting an email into a text message and delivering it.
• The Schedule Text Messages feature can schedule important SMS reminders, campaigns, alerts, and notifications online.
• Users can improve their SMS communication by sorting their contacts in a database into different groups and lists with the Text Marketing Lists feature.

Pros

• The billing structure of Textmagic comes with an auto balance.
• With a user-friendly interface, the platform is easy to use and navigate.
• The platform allows converting emails into text messages and sends them as SMS.
• Users can easily and quickly import a contact list using TextMagic.

Cons

• Sometimes, when users upload new contacts by pasting, Textmagic doesn’t enter names correctly.
• The platform offers poor customer service.
• TextMagic can simplify its contact management functionality.
• The application is only available on the browser.

TextMagic Pricing

Trumpia

Trumpia is a multi-channel marketing automation platform that enables businesses to engage with their customers through various communication channels, including SMS, MMS, email, voice, and social media. It offers a comprehensive suite of tools for creating and managing targeted marketing campaigns, sending personalized messages, and automating customer interactions. With features like mobile keywords, automated workflows, and detailed analytics, Trumpia helps businesses enhance their customer engagement and drive results through effective and integrated communication strategies. It caters to industries such as retail, hospitality, healthcare, and more, providing a unified platform for reaching and connecting with customers across different channels.

Features of Trumpia

• With the Mobile Keywords feature, users’ subscribers can text to opt-in for their messages, and Trumpia automatically captures and stores their phone numbers in the users’ database.
• Online Sign-up Pages is another feature that lets contacts opt into a user’s messaging program by filling out an online form.
• The Trumpia Import Contact feature makes it easy to add subscribers’ contact information into its system enabling users to use it with its texting software features.
• The platform’s Data Capture feature allows users to text questions to their subscribers and automatically capture their responses in the database.
• QR Codes feature facilitates unique barcodes, making it easier for subscribers to opt in by scanning them with their phones.
• With the Shuffle Responder feature, Trumpia can send subscribers a randomly selected message from the database of pre-written content whenever they text the user’s keyword.

Pros

• The platform is simple and easy to use for even beginners.
• Many small businesses find Trumpia as a cost-effective SMS marketing tool.
• It is easy for the users to pull text opt-ins and opt-outs from the platform.
• Trumpia seamlessly blends with multiple channels to reach customers.

Cons

• Trumpia lacks the feature allowing sending opt-ins directly to the email address associated with the user’s account.
• The API functionality of the application is not easy to set up with CRM.
• It could be expensive for large organizations to send more than 1-2 texts per month to an extensive contact list.
• There are occasional outages and an inability to send alerts when users fail to process monthly payments.

Trumpia Pricing

SlickText

SlickText is a user-friendly SMS marketing platform that provides businesses with tools to create and manage effective SMS marketing campaigns. It offers an intuitive interface that allows users to easily navigate and utilize the platform without requiring assistance from sales representatives. SlickText includes essential features such as text-in keywords, campaign management, autoresponders, and more.

Prominent organizations such as ESPN and FedEx have adopted SlickText for their SMS marketing needs, underscoring its reliability and effectiveness. Overall, SlickText serves as a practical solution for businesses seeking to leverage SMS marketing for customer engagement and communication.

###Features of SlickText

• Subscriber List Building feature provides users access to various subscriber list-building options, including keywords, opt-in links, web forms, marketing flyers, etc.
• With the Segmentation feature, businesses can send highly targeted, relevant text messages to segmented customers.
• Users can effortlessly create messages in SlickText by creating unlimited custom fields, promo codes, and coupons.
• Campaign Building feature provides users access to several types of campaigns, including custom campaigns, surveys, drip campaigns, and promotions.
• With the platform’s Two-Way Conversations feature, businesses can have one-on-one engagement with their subscribers.
• SlickText offers Automation tools, such as keyword autoresponders and drip campaigns, to help businesses automate their SMS marketing campaigns.

Pros

• The platform’s web forms are highly effective in capturing subscribers’ information.
• It offers unlimited custom fields to help marketers collect data for segmentation and personalization.
• SlickText’s analytics are highly dedicated, as individual pages are dedicated to every campaign and automation a user builds.
• With this platform, users can schedule the texts to go out when they want.

Cons

• It’s one of the most expensive SMS marketing tools.
• The platform is not as specialized for e-commerce businesses as other SMS marketing solutions.
• It doesn’t facilitate a diverse selection of native integrations apart from Zapier.
• SlickText offers poor customer support by failing to cancel users’ accounts when they are no longer in service.

SlickText Pricing

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Message Launch

Message Launch is a comprehensive SMS marketing tool that empowers businesses to create and execute effective mobile marketing campaigns. It provides a wide range of features, including automation, personalization, and audience segmentation, to help businesses engage with their customers through targeted text messaging. Among its dynamic SMS capabilities are keywords, reminders, and mass texting, streamlining marketing efforts.

Message Launch enables users to design and send messages, set up automated responses, and track campaign performance. It caters to various industries and businesses of different sizes, offering a user-friendly platform to enhance customer communication and drive results through SMS marketing strategies.

Features of Message Launch

• Appointment Reminder Text allows users to automatically send highly targeted and relevant messages to their customers to remind them of an appointment or event.
• The auto Response feature of Message Launch sends an automated text message response when a customer texts in the user’s keyword.
• The platform’s Click-Through Tracking feature allows users to embed links into their messages and track whether a subscriber clicked it.
• Data Capturing and Targeting features let businesses segment their customers by different criteria they have collected and sort customers into different targeted lists in real-time.
• With Text Message Drip Campaign, users can access a collection of time-based triggers and actions to initiate a text message to be sent automatically.
• The Mass Texting feature enables users to send a targeted message to many people.

Pros

• Message Launch is an affordable SMS marketing solution.
• The platform allows businesses to send and receive texts and emails.
• With Message Launch, businesses can easily cater to subscribers’ interests by sending laser-targeted messages.
• Users can quickly build their contact database and automatically capture more information.

Cons

• Message Launch can improve its customer service.
• Many beginners find it relatively difficult to understand the platform’s functionalities.
• The platform lacks powerful integrations with third-party applications.

Message Launch Pricing

Omnisend

While Omnisend is primarily known for its email marketing and automation capabilities, it also extends its services to text message marketing.

It offers a comprehensive set of tools to create, automate, and optimize marketing campaigns across various channels, including email and SMS. Omnisend enables businesses to segment their audience, personalize messages, and send targeted campaigns to improve customer engagement and drive sales.

With features like automation workflows, product recommendations, and abandoned cart recovery, Omnisend aims to enhance the effectiveness of e-commerce marketing efforts. It provides a unified platform for businesses to create a seamless customer experience and maximize their marketing impact in the e-commerce realm.

Features of Omnisend

• Omnisend’s Automation Library has pre-built workflows for each step of businesses’ customer journey, and its drag & drop workflow editing makes sequencing easy to adjust and visualize.
• Segmentation features use contact data to personalize user messages, improve targeting, and increase conversions.
• Popups and Forms feature enables users to capture their visitors’ contact details with customizable, TCPA & GDPR compliant forms.
• With the Reporting feature, users can view their aggregate sales, performance metrics, and detailed, automated reports.
• Omnisend increases businesses’ sales potential and provides a consistent, omnichannel customer experience by combining SMS, email, and more channels, on one platform.

Pros

• The platform provides a campaign booster to help businesses improve open and click rates.
• Omnisend is a perfect tool for gathering post-sale customer feedback.
• Businesses can reduce manual tasks by using pre-built marketing automation workflows.
• Omnisend facilitates integrated SMS automation.

Cons

• Only the Enterprise plan offers unlimited users and email options.
• It can be initially tricky to set up Omnisend.
• The platform can offer more sample templates and campaigns.
• Sometimes, the product picker might not work when using the tool.

Omnisend Pricing

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SendPulse

SendPulse is a comprehensive marketing automation platform that enables businesses to engage with their audience through various communication channels. It offers tools for email marketing, SMS marketing, web push notifications, and more. With SendPulse, businesses can create and manage integrated marketing campaigns that combine different communication channels to reach their target audience effectively. The platform also provides features like automation, personalization, and analytics to optimize campaign performance. Whether you're focused on email campaigns, SMS notifications, or web push messages, SendPulse offers a unified solution to enhance customer engagement and drive results across multiple channels.

Features of SendPulse

• Sender name features help businesses improve brand awareness by sending SMS campaigns comprising a sender name.
• With the Personalized SMS feature, users can add the recipient’s name and other information to each SMS and customize them.
• Users can evaluate the results of their SMS campaigns by analyzing the statistics on opening and delivering each message they send out.
• API Integration feature allows users to use the platform’s API to integrate SMS messaging with their website, software, or CRM system.
• With SMS Autoresponders, businesses can reach customers at multiple touchpoints while implementing a multichannel marketing strategy.
• The subscription Forms feature allows users to create and integrate SMS subscription forms with their websites.

Pros

• SendPluse enables users to deliver messages in any language to more than 1,000 mobile operators worldwide.
• Users find SendPluse super easy to use.
• The SMS marketing application offers fast and excellent customer support.
• SendPluse is a budget-friendly SMS marketing solution.

Cons

• The platform’s drag-and-drop editor lacks some functionalities.
• SendPluse offers less number of pre-loaded templates.
• Initially, the platform can take a lot of time to approve emails.
• SendPluse’s API functionality is very complicated.

SendPulse Pricing

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JookSMS

JookSMS is a user-friendly SMS marketing tool that empowers businesses to easily manage and execute their SMS marketing campaigns. It offers features like bulk messaging and contact management, allowing businesses to efficiently communicate with their audience. JookSMS aims to simplify the process of reaching customers through text messages, making it a practical solution for businesses looking to engage their audience through SMS marketing strategies.

Numerous businesses employ JookSMS as their preferred SMS text messaging platform, driving business growth through effective communication strategies.

Features of JookSMS

• API Integrations feature allows users to integrate JookSMS with their websites or applications.
• The platform’s Shortlink feature helps users keep track of their SMS campaign conversions.
• The Widgets feature allows users to use the platform’s white label widget on their websites to let visitors sign up for their SMS list.
• JookSMS’ Triggers feature allows users to receive an email when they get an SMS from their VIP client. It can also send an auto-reply to the customers.
• The Mass Texting feature allows users to send a customized text to many people.
• JookSMS’ Two-Way Messaging feature allows businesses to send and receive instant text messages to and from customers.

Pros

• The platform doesn’t allow spam; users can expect their SMS to be received on their contact phone.
• JookSMS offers one-on-one assistance in setting up users when they are having difficulties.
• The platform offers a 30-day free trial to its users.
• Businesses can kick start their marketing campaign with SMS marketing by availing discounted rates on bulk SMS.

Cons

• Minor bugs tend to pop up from time to time when using JookSMS.
• The platform facilitates limited integrations.
• It might not be compatible with large enterprises’ SMS campaigns.

JookSMS Pricing

Conclusion

As we wrap up our exploration of SMS marketing tools, we've learned how they can make a big difference. These tools allow businesses to connect with people directly on their phones, sending messages that matter. Whether it's special offers or reminders, these tools offer lots of ways to talk to customers. Remember, even though our journey ends here, the power of SMS marketing keeps going. It's all about staying connected and making things happen in today's fast digital world.

FAQ

What is SMS marketing?

SMS marketing involves using text messages to communicate with customers, delivering promotions, alerts, reminders, and more directly to their mobile devices.

Why should businesses use SMS marketing software?

SMS marketing software offer efficient ways to reach customers instantly, engage them with personalized messages, and drive conversions.

How to use SMS marketing software?

To use SMS marketing software, create campaigns, import contacts, compose personalized messages, and schedule or send messages to engage your audience effectively.

Is SMS marketing effective?

Yes, SMS marketing can be highly effective in engaging customers with immediate, concise, and personalized messages.

How do I choose the right SMS marketing software for my business?

Consider factors such as your business size, budget, required features, and ease of use when selecting a SMS marketing software that aligns with your needs.

What is the best time to send SMS for marketing or campaign?

The best time to send SMS for marketing or a campaign is typically during mid-morning or early afternoon on weekdays, avoiding late evenings and weekends for optimal engagement.

What makes a great SMS app?

A great SMS app offers user-friendly interface, automation capabilities, personalization options, analytics, and the ability to manage contacts efficiently.