Business Model of Acko: From Insurance To Assurance, Your Comfort Matters

Medha Shukla Medha Shukla
Dec 13, 2021 4 min read
Business Model of Acko: From Insurance To Assurance, Your Comfort Matters

Well, life is full of unpredictable situations, and technology on the other hand keeps us at ease. With digitalization booming all across the world, now everything is possible with a click. Earlier, social media platforms were only quite popular forms of digitalization.

But now, every facility availed by a common man has also turned digital which is why it is now accessible to everyone. One of the time-saving and lengthy processes of insurance has also been turned digital and it has become possible only through Acko General Insurance. Here, we will look into the business model of Acko that is helping the brand to reach heights:

About Acko
Target Audience of Acko
Products and Services of Acko
Business Model of Acko
What is unique about the Business Model of Acko?
How does Acko Make Money?

About Acko

Acko is a general insurance company founded in 2016 by Varun Dua. It has become one of India’s tremendously booming digital insurance policy providers with all of its services offered through digital platforms. It has got its license from the Insurance Regulatory and Development Authority of India (IRDAI).

The company has been backed by investors like Amazon, Elevation Capital, RPS Ventures, Accel Partners, and others.

Tie-up with Major players

The company also has tie-ups with different renowned players like Ola, Oyo, Zomato, redBus, Urban Company. Acko General Insurance has partnered with Ola cabs and launched an in-trip insurance program in more than 110 cities in India. Amazon Pay also has partnered with Acko in July 2020 to provide an auto insurance policy to its customers.

Target Audience of Acko

The retail consumers who are quite techno-friendly are the ones who are primarily focused on Acko.

Products and Services of Acko

With multiple services offered digitally, the services vary in size and quality and they are:

Acko Car Insurance

  • Comprehensive Car Insurance
  • Third-Party Car Insurance
  • Commercial Car Insurance

Acko Bike Insurance

  • Comprehensive Bike Insurance
  • Third-Party bike Insurance

Acko Health insurance

  • Health Insurance
  • Aarogya Sanjeevani
  • Group Medical Cover

Acko Electronics Insurance

  • Mobile Protection
  • Appliance Protection

Business Model of Acko

Well, the company goes with a very witty approach of business to consumer (B2C). The business model of Acko clearly states that the brand reaches the customers directly and sometimes also through brand partnerships. While it has a good record of insuring more than 20,000 cars and provides car insurance to customers in less time, with no paperwork in the purchase, claim, or renewal.

It means no stress and no hassle for insurance-related work. Acko also provides General insurance, mobile insurance, and bike insurance. Apart from that, the company also works with third parties to offer micro-insurance for the services of other brands.

What is unique about the Business Model of Acko?

Acko is not just making you stress-free along with offering better services but also is providing you comfort with micro-insurance services.


Well gone are the traditional days because now you can buy the insurance digitally anywhere at any point in time and that too without any paperwork in less timeβ€Œβ€Œ Car insurance and that too digital is like an added advantage for the consumers.β€Œβ€Œ


The products are innovative and the technology added to them has a unique offering such as trip insurance, electronic cover, and hotel-stay insurance with the association of digital partners.β€Œβ€Œ


The brand focuses on the convenience of the customers and offers products that are customer-friendly.

Just imagine your vehicle got damaged and you get to avail yourself of the services of Acko. You call Acko support and your damaged vehicle will be picked within an hour. The vehicle will be repaired in 3 days or they will also provide you with cab services. Isn’t it amazing? No other brands offer these facilities and an easy car insurance process. So, the customer stays satisfied as they live with ease and no worrying about the problems.

How does Acko Make Money?

Acko also has got several customer-friendly schemes which is the way the company is making money. As a digital insurance platform, it provides services that are cost-effective in terms of other brands and also of better quality. Also, when it comes to the direct-to-consumer approach, there happen to be no middlemen which eventually makes a way for making extra profit.

The company has also gained the trust of its customers and has availed high ratings through its customers. The customer support facility provided by Acko has also assisted in getting more appreciation from the customers and ratings too, eventually paving a way for more money acquisition and revenue.

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Acko, because of its services and a perfect business model, is rising high in the insurance industry. The company has presented a record of providing insurance policies to 62+ million customers and has also issued 800 million insurance policies. The innovative products and the technology-based unique offerings are making Acko stand out from the crowd of insurance service providers.


Who is the founder of Acko?

Varun Dua is the founder of Acko.

What is the revenue of Acko?

The revenue of Acko was INR 195 Crore as of 2020.

How does Acko make money?

Acko makes money through its various insurance schemes.

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