Sustainability in Business –Importance, Benefits, and Challenges

Sustainability in Business –Importance, Benefits, and Challenges

For any business holder, managing environmental factors like trade practice, policies, channel partners, competition and regulations becomes very tacky as well as lengthy. As being the conventional business environmental factors, these are necessary to manage and look for.

From CEO to small business owners, these factors took great hours for processing and resolving any upcoming issue. Addressing these factors helps to run the business more smoothly.

When we look up to a bigger figure of the macro-environment, other facets also combine and affect the business. These factors could be our society, universe, and even the economic conditions of our country. These macro-environmental factors join a straight and precise connection with the business.

Any business requires various resources in order to manufacture its specialized products and satisfy the demands of its audience. In order to do so, it needs to work functionally with these factors around. But the actual question that arises here is, how does the business manage to safeguard its two major survival dependence categories? And here comes Sustainability in Business! In this article, we have briefly discussed the importance, challenges, and benefits of Sustainability in Business. Let's get on with it!

What is Sustainability in Business?
Importance of Sustainability in Business
Benefits of Sustainability in Business
Challenges that occur in the Sustainability of businesses

What is Sustainability in Business?

Sustainability in Business basically refers to the effects various companies hold over the environment or society. It optimizes strategies to impact these affecting areas and helps to deal with some of the major concerning issues around the world, positively.

We have listed down some of these major concerning issues that sustainable business strategies help to deal with. These are:

  • Income inequality
  • Human right issues
  • Pollution
  • Fair working conditions
  • Climate change
  • Depletion of natural resources
  • Racial injustice

A business can only keep up with its sustainable business strategies if it functions very well financially. These would do good only if your business is doing great from all aspects. That's to build up a strong business strategy.

Importance of Sustainability in Business

In most simple words, Sustainability is essential to safeguard the diversity of life on earth and the ecosystems intact for us as well as for our future generations.

When we address the major environmental issues, we preserve the quality of life and ecosystem. As we reduce the dependence on fossil fuels and address the abrupt climate changes, we safeguard and prosper the lives of humans along with animals and plants species.

It's essential to attend to these changes so that we don't destroy the basic root of the environment. This could only be done by comprehending and aspiring for sustainability. It is essential in our houses, ecosystem, communities, and the whole world.

According to studies and former records, human-caused extinction rates of plant and animal species are much higher than that of natural rates.

Ecosac Startup Story- Ecofriendly bags for Everyday Needs
Startup story of Ecosac, a Mumbai based startup. Ecosac makes Eco-friendly bags. Read about Ecosac story, founder, business model, growth, idea and revenue.

Benefits of Sustainability in Business

Heighten brands image

A company or brand only functions according to its customers. They intend to provide what the customers are looking for, in order to live in the market. That's why we often come across advertising campaigns by prominent companies and brands where they work on various environmental components such as water conservation, selling tea in a biodegradable bag, reduction of carbon emissions, and usage of recycled paper in packaging. They basically address these to portray a positive image among the customers.

Few of these factors are propelled as USPs, implying a strategic attempt for making a favorable impression on customers by respective companies.

Gather more investors

For any business (big or small), raising funds and investments is very crucial as it leads to the expansion of the company. Along with the usual findings from banks and financial institutions, many companies approach investors to expand their networking. And companies that have a good sustainability strategy gather more investors usually.

Investors often seem for companies that not only focus on their revenue sources but also, on the development of society and the environment. Investing in such companies portrays a good impression of the investor in the marketplace.

Companies with sustainable strategies function remarkably with their products and services. Customers prefer such products over others more vibrantly. Thus, businesses grow and gather more investments.

Cost and production

Sustainability brings major advantages to your costs and production. As you'd be using energy-efficient lighting or for a furnace, you will probably prefer bio-fuel. Through this, you will be saving a lot in operating costs for your company.

On a large platform, savings like this turns out to be substantial. Besides, covering factory effluents before their release could save you from legislative liabilities.

When it comes to helping and managing the micro-environment, your productivity grows very well.

Better Retention of employees

According to surveys, collaborating the sustainability agendas with organizations and firms is a major game-changer for companies. In fact, companies often practice dozens of such programs in order to gain better retention of employees.

Challenges that occur in the Sustainability of businesses

Sustainable program management

Sustainability is considered among the corporate issues that need to be monitored at the highest management level or level of the company's owner. This is because incorporating changes in the operational system of the company could turn out in a challenging form for businesses. So, managing sustainability is essential.

Management of sustainability becomes quite tacky for companies as managing the overall performances through instruments and measuring parameters is a difficult challenge for them.

Cost investment

Managing sustainability becomes pretty expensive sometimes and adds some major costs involved in its programs and campaigns. Because of this, companies often find it very challenging to gather their initial funds in order to meet the expectations of sustainability.

Creating Reports

For any business, monitoring it from all aspects is very necessary. And this is entirely done by creating reports. Companies often design their specialized reporting methods to keep up with the regular monitoring of sustainable initiatives. But, companies commonly involve sustainability issues in their financial reporting which causes great diversion on the company's focuses.

Top Startups Working On Sustainability And Renewable Resources
Here are the startups which are using sustainability in their startups to generate awareness and support the earth. So, let us see the complete details on the topic- Top Startups Working On Sustainability And Renewable Resources.


Today, organizations and firms are working towards addressing the concerning environmental issues through their campaigns and programs. Because of this, sustainability becomes a gradual figure for many companies' modification and turns out as a mandatory business strategy that is essential for companies to move forward with.

Although sustainability comes with many challenges, but it's final outcome is always productive and positive. Besides its challenges, Sustainability has great benefits for society as well as for companies.


What does sustainability mean for a business?

Sustainability in a business means a business that has minimal negative impact on environment.

What is an example of sustainability in business?

Reducing waste, preventing pollution and conserving water are some of the examples of sustainability in business.

Why is sustainability important to business?

Sustainability has a lot of benefits in business such as it heightens brand image, attract investors, and creates new opportunities.

Must have tools for startups - Recommended by StartupTalky

Read more