Digital marketing is the marketing of products and services with the help of digital technology that includes the Internet, display advertising like social media marketing, email marketing, and many more digital medium. Digital marketing has been introduced to reach more and more people around the globe creatively. Marketing, unlike the olden times, have reached the peak of advancement by incorporating Digital Marketing.
Now, a startup most likely offers to hire a freelancer because they are less expensive and less risky rather than hiring full-time employees who require long term commitments, bigger paychecks, contracts, and benefits. Since a startup has a very limited budget and needs to get their new business off the ground so they prefer freelancers to consultants. A freelancer can be contracted on an hourly basis to deliver high-quality work in a short period. A freelancer is the boss of themselves and they are usually hired by a startup/company for a short period for a particular project. Once the project is completed a startup can grow even without the freelancer.
So when a startup hires a freelance digital marketer it should mention the various requirements and the skills needed of the freelancer. Along with this, they should also mention the benefits and stipend provided by them.
A digital marketer or digital marketing manager is the one who is responsible for developing, implementing and managing the different marketing campaigns required to promote a company and its products and services. They work on enhancing the brand in the world of digital marketing. The work of a digital marketer is to identify the new digital technologies and use web analytics tools to measure the traffic in a site to optimize marketing campaigns, social media marketing, email marketing, and search advertising.
The job description of a digital marketer must include that he/she must oversee the online marketing strategy for their organization. They must plan and execute digital marketing campaigns and must also be able to design, maintain and fill in the content for the organization’s website. The job description may include the following day to day activities:
- Develop and manage digital marketing campaigns.
- To exercise a social media strategy.
- Manage and maintain the organization’s website.
- To track and analyze traffic on a website.
- To fix errors on the website or in the content.
- Posting videos and audio content on the websites.
- Create online advertisements and oversee Pay Per Click (PPC) ads management.
- To identify new emerging digital technologies to enhance the business.
- Attend product launches and networking events.
- Work on Search Engine Optimization (SEO) of the website.
The Elements to Look While Hiring a Freelance Digital Marketer
Hire a team, not an individual
Every person has boundaries and they can be produced up to a certain perimeter only. The job of marketing demands a candidate with a wide skill set composed of -
- Analytics and Statistics
- Conversion Optimization
- Return on Investment
- Pay Per Click
- App Store Optimization
- Originality and Innovation
It is unlikely to find a person who excels in all the above skills. The solution to this problem is to hire a group of freelancers who are proficient in various skills. A diverse team can surpass individual limitations and the combined efforts promise better results for the company.
Learn to use Inbound Marketing tools like Google Adwords, Google Analytics and Buffer. These tools save cost and reduce efforts. A basic understanding of Digital Marketing can help you in the long run. You must be able to communicate your issues and requirements to the applicant and in turn you must understand their ideas. This will help you to know if the marketing steps implemented are legit or not.
There’s nothing you can’t find online. Freelancers look for opportunities on websites like Internshala. You must design an attractive advertisement stating the skillset you are looking for and the perks of working with your startup. The advantage of searching online is that you can read the reviews and ratings of the applicants given by the companies they have worked in the past and their popularity in the marketing field. This helps you select suitable candidates.You can work with a Marketing agency or hire a Consultant to help you find your employers. Share the availability of the job on LinkedIn and other Social Networking Sites. This is the most effective method to find freelancers.
Hire a Person with a Plan
No amount of hard work can make up for a bad marketing . A digital marketer should be capable of designing a game plan to improve the statistics of the business. By asking questions about their objective towards your company, you can filter out competent applicants from the rest.
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Google Your Applicant
The online presence of the person you are about to hire plays a tricky role in understanding the applicant’s capability. If his blog or content shows up in one of the first few searches then the marketer is a good investment. Otherwise, you might end up with an inexperienced freelancer.
Who understands the toils of the job better than your present employers? Ask them to recommend candidates who they find as the best fit. Give away a bonus or an advance or a gift to the employer whose reference is selected for the job. This simple action gives you free advertising without spending a fortune on Google and Facebook ads.
The young are high with enthusiasm and ideas. They are not afraid to experiment and are always looking for exposure. So attract students by offering exciting perks and salary. There is a fair chance that you’d end up finding your dream marketer.
As a start up you should attend various conferences and meet professionals working in the same field. Get to know people and build your network. This provides future employers and also increases the prospects of your company.
Also, the person should have editing and writing skills as he/she might have to write blogs or articles for a website. He/She should have a good speaking skill profoundly in English as they may require explaining the digital technology or business tools to the clients or the interns he/she may have to direct. Along with this, a digital marketer must also have video editing and web development skills.
Pricing of Freelancers
As a freelance digital marketer has flexible working hours so he/she is paid depending on the amount of time they are putting in the job or the type of project they are working. Usually, a startup hires a freelancer to work upon single or multiple projects for a short amount of time so the digital marketer salary is handsome.
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If you are a new startup it is important for you to go with digital marketing because traditional marketing is not going to work more. But to get digital marketing done correctly you must need to have a talented digital marketing team. Many businesses prefer to hire a digital marketing agency as it costs less and with little investment you can get professional services. Comment below if you have hire a digital freelance marketer for marketing your company , brands or campaign or if you are a freelancer , then tell your experience as a freelancer in the field .