Amazon India Expands into Healthcare with Home Diagnostic Services in Six Cities

Amazon India Expands into Healthcare with Home Diagnostic Services in Six Cities
Amazon India expands into healthcare with home diagnostic services in six cities

On June 22, Amazon India announced that it is entering the diagnostics market with the launch of a new at-home diagnostics service that will allow customers to book lab tests, schedule and track appointments, and access digital reports from the Amazon app, completing the trinity of healthcare service offerings.

Through Amazon Pharmacy, Amazon joined the online medication delivery market three years ago. It introduced nationwide virtual doctor consultation services through Amazon Clinic six months ago for more than a hundred different medical issues.

By linking testing with doctor consultation and medication delivery—all of which can be accessed through the Amazon app—diagnostics closes the outpatient loop, Category Leader Jayaramakrishnan Balasubramanian told a media outlet.

Amazon Diagnostics Partners with Orange Health Labs

Amazon Diagnostics has formed a partnership with Orange Health Labs, a company that was established in 2020-21, to introduce testing services in six cities: Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad. The testing services will be available in over 450 pin codes and will be operational from 6 a.m. to 9 p.m., seven days a week.

The business asserts that although its diagnostic services are initially only available in a small number of PIN codes, its online medication delivery services are its fastest-growing offering and are available in the majority of PIN codes nationwide.

For routine tests, customers can schedule among more than 800 diagnostic tests, receive digital findings in as little as six hours, and have samples collected at their doorstep in less than 60 minutes. According to Balasubramanian, Amazon Pharmacy offers both Prime and non-Prime members delivery advantages, a free telemedicine consultation service, and a large selection of prescription drugs and medical necessities.

He went on to say that through a smooth online experience, Amazon Clinic allows users to contact qualified medical professionals for a variety of fundamental healthcare requirements. Lab testing is now included in the same continuum of treatment with the addition of diagnostics.

Now that all three services are integrated, a complete stack health model on Amazon Medical offers a connected outpatient journey from consultation to testing through a single interface, according to Balasubramanian.

The Segment has a Very High Potential

Amazon Medical claims that the opportunity space is quite high, despite the presence of well-known healthcare companies like Practo in the online doctor consultation space and Tata-1MG and Pharmeasy in the online pharmacy market.

The market is mainly fragmented, Balasubramanian told a media outlet. There are a number of well-established players, but how your ecosystem is constructed matters more than speed, he added.

Regarding the amount of money invested in developing the whole stack of health services, including the pharmacy, clinic, and diagnostic verticals, Amazon Medical declined to say.

According to Balasubramanian, even Tier two and tier three communities place a lot of orders with the pharmacy. The firm collaborates with several approved vendors who own more than 25 warehouses and authorised pharmacies. Amazon delivers the item to the buyer once the vendor ships it after the order is received.

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