Binny Bansal Launches Opptra to Help Brands Expand in Asia

Flipkart cofounder Binny Bansal has announced his latest venture, Opptra, a tech-driven company designed to help brands scale across Asia through franchising. The company will focus on categories such as fashion and lifestyle, home and kitchen, and electronics, aiming to streamline market entry for brands looking to expand in the region.

Opptra has brought in senior executives from Amazon, Flipkart, and Swiggy to drive its operations. Ranjit Babu, former head of consumer electronics at Amazon India and CEO of Cloudtail, has joined as CEO of Opptra’s electronics and general merchandise vertical. Giridhar Yasa, previously CTO at Lendingkart, is now the chief product and technology officer, while Anand Raj, ex-Swiggy vice president, will lead global supply chain operations.

Under Opptra’s umbrella, two franchising businesses have already begun operations:

• Exporio, which supports fashion and lifestyle brands entering GCC markets.
• Terraspan, which focuses on home and kitchen brands expanding into India, the GCC, and Southeast Asia.

Binny Bansal: Biography | Net Worth | Education | Future Plans

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The company stated that additional franchise businesses covering electronics, sports, baby care, and general merchandise are currently in development. The aim is to become a strategic partner for brands looking to expand into Asian markets, either as a master franchisee or a licensing partner.

According to Opptra, these businesses will handle end-to-end operations, including product adaptation, regulatory compliance, omni-channel distribution, and manufacturing when necessary. The approach is designed to reduce friction for brands looking to enter new markets while ensuring operational efficiency.

Bansal, who co-founded Flipkart with Sachin Bansal, formally stepped away from the Walmart-owned company in January last year. Since then, he has been actively investing in startups and scaling new ventures.

With Opptra, Bansal is once again venturing into a high-growth segment, focusing on tech-enabled market expansion. While franchising is not a new concept, Opptra’s model of combining technology with deep operational expertise could make it a significant player in cross-border brand expansion