Blinkit Expands Its Offerings to Jammu

Blinkit is currently available in some areas of Jammu as part of Zomato's plan to extend its rapid commerce business to Tier II cities. In a LinkedIn post, Blinkit's CEO and cofounder Albinder Dhindsa stated that three of the company's shopfronts are currently open in Jammu and have begun shipping to neighbouring towns. The stores serve around ten surrounding localities and are situated in Trikuta Nagar, Roop Nagar, and Akhnoor Road. Notably, Blinkit introduced its services in Bathinda, Haridwar, and Vijayawada after going live in Kochi just before Onam. It's important to remember that Blinkit has been actively introducing new features to keep one step ahead of its rivals in the quest for rapid commerce.

Blinkit’s Newly Launched Initiatives

The Zomato-owned company launched a new app, Bistro, in pilot mode earlier this month, marking its entry into the quick food delivery market. Blinkit's Bistro, which is currently open in some areas of Gurugram, provides 15-minute delivery for meals, snacks, and drinks, including tea and coffee. Last month, a media outlet exclusively revealed that Blinkit was testing a huge order fleet in the Delhi NCR area. This fleet may be used to place orders for more expensive items like a PlayStation 5 or an air purifier or geyser. To enable firms to post on the fast commerce platform and begin selling their goods without having to communicate with the platform or any middlemen, Blinkit introduced a "Blinkit Seller Hub" in October.

Blinkit’s Financial Report

Financially speaking, Blinkit's second quarter revenue of INR 1,156 Cr in the fiscal year 2024–25 (FY25) is more than twice that of INR 505 Cr in the same period last year. Additionally, the company was able to reduce its adjusted EBITDA loss from INR 125 Cr in Q2 FY24 to INR 8 Cr in the reporting quarter. Due to India's rapid growth in commerce, Blinkit plans to open 2,000 dark stores by the end of FY26. By the end of the second quarter of FY25, Blinkit had 791 dark outlets nationwide. 

The fast commerce market in India is estimated to be worth $3.34 billion and is expected to expand at a compound annual growth rate (CAGR) of more than 4.5% to reach $9.95 billion by 2029. Despite this growth, statistics indicate that the industry only accounts for 7% of its projected $45 billion total addressable market, indicating significant room for expansion.

Blinkit Introduces Option to Delete Order History

Blinkit has launched a new feature allowing users to delete their order history, enhancing privacy and offering better control over personal data.

StartupTalkyNitin Konde