Dabur Invests in RAS Beauty, Picks Minority Stake via New Ventures Unit

On 2 March, domestic FMCG producer Dabur India revealed that it has finalised a deal to purchase a share in RAS Beauty. Buying a small share in RAS Beauty, a direct-to-consumer premium skincare brand, will cost Dabur INR 60 crore as part of its newly launched Dabur Ventures programme.

In October 2025, Dabur Ventures was established with the objective of acquiring stakes in high-potential, new-age D2C businesses that exhibit significant growth potential. RAS Beauty is the first investment made by the company. Dabur Ventures was established with an investment of INR 500 crore.

How RAS Beauty is Planning to Use the Proceeds?

The farm-to-face company announced that the newly raised funding will be used to speed up the launch of exclusive brand outlets (EBOs), strengthen partnerships with HORECA, and establish a curated retail presence. The 141-year history of Dabur in creating purpose-led, trusted consumer brands has been an inspiration to RAS Beauty, according to Shubhika Jain, co-founder and chief executive officer.

With this funding, RAS Beauty can strengthen its brand and staff, expand its research and development skills, and speed up its omnichannel presence. This is all part of RAS Beauty's plan to eventually become the most recognisable brand in Indian luxury skincare, both domestically and abroad.

History of RAS Beauty

The RAS Beauty luxury skincare business was founded by Shubhika Jain, Suramya Jain, and Sangeeta Jain. The company is situated in Raipur and is known for its digital-first approach and quick expansion. It remains firmly entrenched in the natural cosmetics sector. Face elixirs, serums, and moisturisers are some of its most popular products, and they're all made with active chemicals and essential oils.

With the help of its in-house research and development and production capabilities, the brand has built great equity by focusing on clean and sustainable sourcing. The company has grown substantially, with a good gross margin, an annual revenue run rate (ARR) of almost INR 100 crore, and a compound annual growth rate (CAGR) of almost 75% over the past three years.