Flipkart Expands into Food Delivery with ‘Eat In’ Pilot, Tests Minutes App

Flipkart, which is funded by Walmart, is testing its food-delivery service 'Eat In' with employees in Bengaluru as part of its push into new categories of commerce. Nevertheless, Flipkart Minutes, its quick-commerce venture, will soon launch as an independent app.

Prior to a possible public debut in Bengaluru, the business intends to roll out 'Eat In' to a broader staff base around September 15. In addition, the Minutes app is now available to a select few customers, but it will likely be available to everyone in the lead-up to Flipkart's Big Billion Days event in October.

India’s Q-Comm Sector a New Battle-Ground

Flipkart is making these changes in an effort to strengthen its position in the rapidly expanding food delivery and fast commerce markets. Zomato, Swiggy, and Rapido are just a few of the well-established competitors it must contend with. Ownly, Rapido's meal delivery service, launched in Bengaluru earlier this year. A zero-commission model is used by the platform. A group of logistics partners who make money by delivering goods on the platform handle the delivery process.

Nearly 20,000 eateries were part of the Ownly platform, and it was quickly expanding. The National Restaurant Association of India (NRAI) Food Delivery Summit 2026, now in its fifth edition, has Ownly as one of its industry partners. Due to the collaboration, Ownly was able to showcase its restaurant-first strategy at a well-known industry conference.

This conference addressed the changing demands of the restaurant business, cloud kitchens, and the food tech sector as a whole. Toing, Swiggy's standalone food delivery service, has been popular since its inception and is targeting the price-sensitive demographic. Nearly as many people use Toing as use Zomato (approximately 35 million vs. 33 million), according to latest estimates from broking CLSA.

Flipkart Minutes Expanding its Presence in India

Nearly a thousand micro-fulfilment centres in 130 cities were part of Flipkart Minutes as of June. Supposedly, the business intends to increase the number of centres in this network to 1,500 throughout 180 locations. According to a media report, Minutes has the ability to open 1,000 more dark stores by mid-2027, bringing its total number of outlets to almost 2,000. Approximately 800 to 1,000 orders per day are processed by Minutes' dark stores, according to the estimate, while stores that have been open for five to six months handle around 1,200 to 1,500 orders per day.

Minutes' net order value, not included mobile phones, was assessed by the research to be between INR 500 and INR 530. The majority of the platform's users live in urban areas (between 60% and 65% of all users), and while gross margins are on the upswing, they're still lower than Blinkit's. At the beginning of the food delivery deployment, Minutes will likely be in charge of processing and fulfilling orders. In order to onboard restaurants, Flipkart intends to employ its Ekart logistics network in conjunction with its Open Network for Digital Commerce integration.