Glance Launches AI Shopping App with Virtual Try-On & Smart Style Picks

In an effort to revolutionise how consumers find and purchase clothes, InMobi's mobile content platform Glance has introduced Glance AI, a generative artificial intelligence (Gen AI) commerce engine.

The site combines AI-styled looks with photorealistic try-ons, including avatar modelling, to provide a customised shopping experience. A similar application that allows customers to visually try on clothing was also introduced by Google earlier this week in the United States.

According to Glance CEO Naveen Tewari, the company has collaborated with Google and a few other players, and then all of the components were put together at Glance's end and adjusted the model to function flawlessly. Almost $100 million, if not more, would be needed to get it here.

 Glance runs digital platforms like the trends-first platform Roposo and lock screen search Glance. In addition to Google, Glance, an InMobi subsidiary, is backed by Jio Platforms and Mithril Capital. Now accessible globally on the Google Play Store and the Apple App Store, the latest product from the Singapore-based company is available.

Expansion Plans of Glance

The Glance intends to expand into more recent sectors like beauty, accessories, and travel later this year, even if the original model is educated in fashion. The model itself is trained on Google's Gemini and Imagen on Vertex AI, providing consumers with individualised, incredibly lifelike experiences.

The foundation of Glance's AI model is an open architecture with extensive hardware and software connections with telecom providers, manufacturers, and brands. It transforms brand shopfronts into AI shopfronts, TVs into home commerce gadgets, and phones into AI phones.

According to Glance, the site has more than 1.5 million active users in a few weeks. Over 40 million style requests have been made by users, of whom 50% have downloaded or shared their customised looks and 40% have tapped through to start a shopping adventure.

 Glance AI's unique selling proposition, according to CEO Naveen Tewari, is that it enables consumers to find their AI-curated, stylised looks, in contrast to traditional e-commerce sites that merely present a variety of products for browsing or searching.

Offering Users 400 Global Brands on Just One Click

With a single click, customers may buy from more than 400 international brands. Users will continue to have control over their data, according to Glance. Regarding pricing, CEO Naveen Tewari claimed that Glance AI is the most sophisticated and economical picture-generating system available today.

“That's among the most important concepts we collaborate with Google on. If the prices had been ten times greater, we couldn't have made this sustainable," the CEO continued.

Tewari added that he anticipates cost reductions as the brand develops. He went on to say that one of their most valuable intellectual properties is the low-cost, high-fidelity image.

According to the corporation, the model is trained using data from almost 20 years of international trade, picking up fresh insights from emerging trends, cultures, and consumer behaviour. Additionally, the transaction journey model's agent AI recognises shoppers' intentions before they do.