Good Glamm Group Misses Salaries for 2nd Month in a Row: Trouble Deepens for Beauty Unicorn

According to reports, Good Glamm Group has postponed staff salaries for the second consecutive month in May.

April and May's pay were meant to coincide, according to a news source that quoted an employee, but that doesn't appear likely to happen anytime soon. It's clear to everyone now that funding is the reason.

The financing has been delayed since January, when Good Glamm Group was expecting it to come. Payroll for April has already been postponed by the corporation. According to reports at the time, the business had told its staff that they would get paid in June for both April and May.

Salary credits have not yet been issued, though, and management has not yet responded to enquiries about the delay.

Payments of Freelancers and  Former Employees Also Put on Hold

The Good Glamm Group has not yet paid its former workers' and freelancers' debts, according to the report. The unicorn is still owed INR 18,100, according to a LinkedIn post by Babita Bharati, a freelance copywriter for Good Glamm's portfolio business The Moms Co.

According to Bharati's post, working as a freelancer is difficult, and organisations like #GoodGlammGroup make it much more difficult. She also mentioned that in March and April of 2025, she worked as a freelance copywriter for The Moms Co. | Good Glamm Group, but she is currently experiencing problems getting them to pay her for her work.

Additionally, Bharati stated that she contacted over five different individuals within the company, noting that many members of the startup's finance team were either already on notice or had departed.

In order to increase liquidand maity intain business operations, the content-to-commerce startup is apparently thinking about returning its ownership of Organic Harvest to the company's founders, according to a media report. In 2022, the Good Glamm Group bought the bulk of Organic Harvest.

Despite this, there have been numerous resignations due to the firm's instability. Kartik Rao, the startup's chief people officer and a board member of WYN Beauty, a joint venture with Serena Williams, recently left the company to join the AI-driven recruitment platform Vahan.ai.

Delaying Salaries has Become Common Practice of Good Glamm in 2025

This year alone, the corporation has postponed salaries three times. Payouts for a portion of the company's workforce were already postponed in January after a possible funding round fell through.

However, it eventually paid down the outstanding balances in instalments. The founders of acquired businesses like Sirona and The Moms Co., as well as investor IAN, have sent the company default notifications for nonpayment over the past year.

The unicorn has also conducted huge layoffs and offered several of its brands for sale in an effort to lengthen its runway. Recent rumours that supporters Accel, Prosus, and Bessemer have resigned from the company's board have made the situation worse.

Its growing losses, shortcomings in product development, excessive marketing expenditures, low sales, and a decline in skincare product quality are all major contributors to this.

Important members of the product and marketing teams of numerous brands that the unicorn purchased are said to have been sidelined by the beauty-focused D2C platform, which has caused brand dilution and driven many of these brands further away from profitability.