Google Cracks Down in India, Suspends 1.7 Million Accounts and Blocks 483 Million Ads

Google, the tech powerhouse, eliminated 483.7 million ads that violated its policies. Additionally, in 2025, it used its AI platform Gemini to suspend 1.7 million advertiser accounts in India. Released on April 16th, Google's "2025 Ads Safety Report" details the company's global efforts to combat harmful advertising, including the removal or blocking of 8.3 billion advertisements and the suspension of 24.9 million advertiser accounts.

With the help of its Gemini AI models, the business claims it can now identify and thwart malicious actors in real time. This is particularly important given the rise in the usage of generative AI by scammers to generate large-scale misleading advertisements. It was claimed by Google that out of 8.3 billion ads taken down worldwide, more than 99% were blocked before users ever saw them.

Google Team Puts Stringent Scanner on Scammers

According to a blog post by Google's VP and general manager of advertisements, privacy and safety, Keerat Sharma, the company's safety teams are constantly on the lookout for harmful actors using more complex and sophisticated ads. To prevent threats from reaching consumers, he elaborated, the company's models examine hundreds of billions of signals, such as account age, behavioural indications, and campaign tendencies.

In contrast to previous keyword-based systems, Google's most recent models have a deeper comprehension of purpose. Hence, allowing the company to detect and prevent harmful content before it even happens, even when the content is intentionally tailored to avoid detection. Trademark, financial services, copyright, customisation, and ad network abuse were the top five policy breaches in India that resulted in the removal of adverts. Google said that in 2025, four times as many user reports could be addressed thanks to Gemini's assistance in processing them more efficiently.

PI Feature by Google for India

 The Personal Intelligence function is now available to users in India who use Gemini, according to a recent announcement by Google. With Gemini's Personal Intelligence feature, customers can link data from services like Gmail and Google Photos to get personalised answers to their questions. Users whose Google Accounts are Google AI Plus, Pro, or Ultra subscribers will soon be able to access the new service.

Free users will also get this in the next weeks. To answer a user's question, Personal Intelligence can reason across complex sources and get precise facts from, for example, an email or photo, according to a blog post by Google. As a rule, it blends the two, utilising images, videos, and text to produce individualised results.