Kingshuk Mitra Quits JioStar to Launch His Own Startup Venture

Kingshuk Mitra has announced his departure from JioStar to start an independent business aimed at fusing creativity and technology. He was in charge of impact properties, agency partnerships, measurement, and branded content. Having held senior leadership positions at WPP, Disney, and JioStar during her more than 20-year career, Mitra has played a significant role in establishing the platform's advertising strategy and brand alliances. His departure represents a dramatic shift towards entrepreneurship, and industry watchers believe his new business could offer creative answers to India's quickly changing adtech landscape.

Malika Kutub Also Departs from JioStar

Malika Kutub, an accomplished digital media professional with eighteen years of experience, has joined InMobi as the Head of APAC Client Partnerships. Throughout her six years at JioStar, Kutub was instrumental in expanding into foreign markets and other channels, advancing monetisation tactics, and fortifying adtech advancements.

It is anticipated that her proficiency in matching quantifiable commercial goals with technological solutions will support InMobi's expansion across the crucial Asia-Pacific area. These departures highlight a larger trend in India's streaming and digital industries: top leadership personnel are increasingly pursuing entrepreneurial endeavours or accepting regional positions in multinational IT companies.

Kutub's regional leadership position at InMobi and Mitra's entrepreneurial turn could change the industry's ad relationships, revenue-generating tactics, and competitive dynamics.

Time to Change Business Strategy- Market Analysts

According to industry observers, changes in leadership at market leaders like JioStar (previously Disney+ Hotstar) can have a significant impact. Such high-profile departures indicate possible changes in strategy, innovation, and the general direction of India's digital media ecosystem, which is more significant to brands, agencies, and investors than simple staff changes.

Essentially, Kingshuk Mitra's and Malika Kutub's departures are a stark illustration of the evolving Indian digital scene, where entrepreneurship, talent mobility, and aspirations for regional expansion are changing the way adtech and streaming platforms function.