Kriti Sanon Joins GIVA as Investor After ₹530 Cr Series C Round
Bengaluru, May 25, 2026 — GIVA, India's fast-growing fine jewellery brand, has welcomed National Award-winning actor and entrepreneur Kriti Sanon as a Strategic Investor and Brand Ambassador, deepening a partnership that the company says will extend well beyond a conventional celebrity endorsement. The investment lands on the heels of GIVA's ₹530 crore Series C round led by Creaegis, and arrives at a moment when the Bengaluru-based brand has scaled to a post-money valuation of approximately $462 million, according to data sourced from Tracxn.
The actor's capital infusion marks a strategic milestone for the Indiejewel Fashions Private Limited-operated brand, which has cumulatively raised roughly $133 million across 14 equity rounds since its founding in 2019. Kriti Sanon's involvement will span brand-building, collection design inputs, and consumer engagement, the company said, leveraging her cultural reach with aspirational young Indian audiences as the brand enters its next phase of growth.
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA was built on the thesis that India lacked a strong, organised player in the everyday fine silver jewellery category. The brand has since expanded into gold and lab-grown diamonds, and now operates over 300 stores across India and Sri Lanka. According to Tracxn, GIVA is ranked first among 300 competitors in its category, ahead of names such as CaratLane, Limelight, Palmonas and Melorra, and its team has scaled to roughly 2,344 employees as of August 2025, representing approximately 59% year-on-year growth.
The brand's financial trajectory underscores its momentum. Consolidated revenue from operations rose 66% in FY 2023-24 to ₹273.6 crore, and Tracxn data shows total revenue climbing to ₹523.3 crore in FY 2024-25, a near doubling year-on-year. Over five years, GIVA has posted a revenue CAGR of approximately 200%, even as it continues to invest aggressively in growth, with a net loss of ₹72.3 crore in FY 2024-25.
Speaking on the announcement, Ishendra Agarwal, Founder, GIVA, framed the development as more than a marketing alignment.
"Kriti joining GIVA as both ambassador and investor marks a strategic milestone for the brand. She strongly resonates with the new generation of consumers — confident, expressive, and deeply individualistic — that GIVA is building for. Her investment reflects a shared belief in our long-term vision and the future of design-led fine jewellery in India. Over the years, GIVA has built a strong emotional connection with consumers, and we are excited to have Kriti partner with us as we enter our next phase of growth."
The Sanon partnership extends an association that began earlier this year with the launch of GIVA's Style, Sealed in Silver campaign. Capital from the Series C round — which featured participation from Premji Invest, Epiq Capital, and Edelweiss Discovery Fund — is being deployed across retail expansion, technology, supply chain strengthening, and growth in newer categories including lab-grown diamonds. Tracxn data indicates that GIVA's Series C was structured across multiple tranches, with a more recent ₹100.5 crore tranche in February 2026 backed by IQ-EQ, Kenro Capital, Premji Invest, Titan Capital and Alteria Capital, lifting the company's post-money valuation to ₹4,193 crore.
For Kriti Sanon, the decision to take a stake in the company was rooted in conviction rather than commerce.
"What drew me to GIVA was never just the jewellery, it was the conviction behind the brand. From the very beginning, GIVA understood something that many miss: that young India doesn't want to be dressed, they want to express. And GIVA has built a language for that. By the time we started discussing a partnership, I already believed deeply in the vision. I've watched this brand earn real trust, real love, and I wanted to be part of what comes next. And as an investor, I'm here to help shape what it becomes, bringing my instincts around fashion, storytelling, and design to a brand I genuinely believe in."
GIVA's cap table reflects a broad institutional base, with Premji Invest holding roughly 21.4% post the latest round, alongside India Quotient, A91 Partners, IQ Capital and Alteria Capital. The founding team retains approximately 21.5%, with Ishendra Agarwal holding 21.1%. The brand has previously drawn angel backing from marquee names including Snapdeal co-founders Kunal Bahl and Rohit Bansal, Lenskart's Peyush Bansal, and Bijou Kurien, among others.
About GIVA
GIVA disrupted the jewellery space by making high-quality, certified silver jewellery accessible to all. The brand expanded into gold and lab-grown diamonds in 2023, ensuring that affordability and accessibility remained at its core. In 2022, GIVA opened its first exclusive offline store in Bengaluru, and within just a few years its retail network grew exponentially. Alongside its brick-and-mortar expansion, GIVA has struck strategic partnerships with multiple e-commerce and quick commerce platforms.
While GIVA outsources manufacturing to trusted partners in countries including China, Thailand, Turkey and Italy, a significant portion of its production is based in India. To maintain quality standards, the company set up its first in-house plating facility in Jaipur. Today, GIVA serves over 2 million customers in India alone, and overall revenue is expected to cross ₹500 crore, cementing its position as one of India's most prominent fine jewellery brands.