L Catterton Acquires Minority Stake in Haldiram’s Through Strategic Partnership

Global consumer-focused investment firm L Catterton said on 18 December that it had invested an undisclosed amount in Haldiram's, an Indian packaged ethnic foods brand, and formed a strategic collaboration with the company.

According to a press release from the investment firm, Haldiram's will benefit from the cooperation by having access to L Catterton's industry network, operational expertise, and knowledge of the global consumer sector, in addition to local talent, contacts, and insights. It further stated that the collaboration puts Haldiram's in a position to gain from L Catterton's skills, including the expertise of Sanjiv Mehta, the company's executive chairman for India and a former chairman, CEO, and managing director of Hindustan Unilever.

What Deal is a Gamechanger for Haldiram's?

The investment will help Haldiram's with talent development, supply chain and distribution optimisation, brand building, new product creation, and geographic expansion. According to the company, it will also speed up the snack manufacturer's international expansion. Regarding the investment, Mehta stated that Haldiram's is a well-known Indian brand that is well-liked throughout the nation as the clear leader in the ethnic snack market and has a great chance of becoming a well-known worldwide brand in the packaged snack industry.

L Catterton is thrilled to support Haldiram's, propel its internationalisation, and foster more growth in India's dynamic and thriving consumer sector. Cholula Hot Sauce, Farmley, Ferrara Candy Company, Goodles, Kettle Foods, Kodiak, Little Moons, NotCo, Planted, and Plum Organics are among the companies that L Catterton has invested in in the industry in the past and present.

NCLT Approved Haldiram's Merger

Following the Competition Commission of India's (CCI) approval of their merger plan in April of last year, the Haldiram promoter Agarwal family's New Delhi and Nagpur factions united through a National Company Law Tribunal-approved process. Many people believe that the development is a prelude to a public listing. However, the restaurant division of the Haldiram Group was split out and excluded from the deal. The domestic snack market was valued at INR 42,694.9 crore in 2023 and was projected to more than double to INR 95,521.8 crore by 2032, according to market research firm Imarc Group.