Lenskart Smartglass Platform Now Open to Developers for App Integration

According to various media reports, omnichannel eyewear retailer Lenskart has allowed independent developers and consumer apps to use its smartglass platform to create use cases tailored to India. The smartglass project is internally referred to as "B by Lenskart".

In order to facilitate cross-category integration, Lenskart will make its camera and artificial intelligence (AI) technologies available to Indian developers as well as consumer apps and platforms like Zomato, Swiggy, BookMyShow, and others. Among other things, Lenskart's smartglasses let users take pictures and movies, translate text in real time, and send money using UPI. The business combined UPI payments with its smartglasses last month. This eliminates the requirement for a phone or PIN by enabling customers to complete transactions by using their smartglasses to scan a QR code.

Lenskart’s Phonic Smart Glasses

In collaboration with Qualcomm, Lenskart introduced Bluetooth-enabled "Phonic" smartglasses earlier this year. In an interview with ET on October 27, Piyush Bansal, co-founder and CEO of Lenskart, stated, "...they've done well." According to Bansal, work is underway on the next model, which will have a camera and video capabilities.

According to Lenskart, smart eyewear is the next development in smartphone technology. The platform is anticipated to launch next month and is based on Google's Gemini 2.5. Amazon Echo Frames and Meta's Ray-Ban Smart Glasses are two of the current competitors in the smartglasses market. JioFrames, a smartglasses platform with an AI voice assistant that speaks several Indian languages, was also unveiled by Reliance Industries in September.

Lenskart Expanding its AI Portfolio

Over the past year, Lenskart has also made a number of investments in businesses in the fields of computer vision, XR, and AI. This includes the company's strategic investment earlier this year in augmented reality startup AjnaLens. Qualified institutional buyers (QIBs) and non-institutional investors (NIIs) drove bids totalling 28.26 times the number of shares available at Lenskart's initial public offering (IPO), which concluded on November 4.

BSE data shows that 2,818.8 million shares were bid on during the IPO, compared to 99.7 million shares that were sold. The October 31 subscription period for the INR 7,300 crore IPO is set to commence on stock exchanges on November 10.