LNGVTY Raises ₹5 Crore in Seed Funding Led by Rukam Capital
LNGVTY, India's first skin longevity beauty brand, has raised ₹5 crore in a seed funding round led by Rukam Capital, one of India's leading venture capital firms focused on early-stage consumer startups, with participation from angel investors.
The fresh capital will be deployed to strengthen D2C marketing and customer acquisition, expand the product portfolio, invest in research and innovation, and build the founding team to accelerate the brand's growth across India.
Speaking on the investment, Archana Jahagirdar, Founder and Managing Partner, Rukam Capital, said, "India's skincare market is entering a new phase as consumers increasingly seek science-backed products that deliver long-term results. With the market expected to nearly double over the next decade, we see a significant opportunity for brands built on strong scientific foundations. LNGVTY stood out to us for its differentiated biology-first approach, clinically backed products and Nishit's deep understanding of the beauty industry, which gave us the conviction to invest."
Founded on the belief that skin does not need to be fixed but supported, LNGVTY is rethinking skincare through the lens of skin longevity. Instead of chasing trend-driven, quick-fix solutions, the brand has developed the Skin Longevity System 5, a science-backed skincare platform designed around five biological pathways that drive skin renewal, repair and resilience. Validated through independent third-party testing and a 75-day usage protocol, the system currently includes three targeted serums for Acne & Blemish Control, Dark Spots & Pore Control, and Deep Hydration & Glow, each built on a common base formulation and tailored to a specific skin concern.
Speaking on the funding, Nishit Ratthe, Founder of LNGVTY, said, "I like the beauty category too much to watch it swim in mediocrity. I believe longevity is the one true purpose of beauty. Your skin is a regenerative organ. Most skincare treats it like a surface to coat. We built LNGVTY to help it do a better job of regenerating itself."
The investment comes as India's skincare market undergoes a shift towards science-backed and preventive skincare. Valued at more than USD 9 billion in 2025, the market is projected to reach nearly USD 18.4 billion by 2034, driven by premiumisation, rising consumer awareness and growing demand for clinically validated products. As consumers increasingly seek evidence-based solutions that improve long-term skin health, skin longevity is emerging as one of the most promising opportunities within the beauty and personal care industry.
For Rukam Capital, the investment reflects its strategy of backing consumer brands that are aligned with evolving consumer preferences and grounded in scientific innovation. As Indian consumers increasingly prioritise transparency, clinical efficacy and preventive wellness, the firm believes brands combining credible science with strong consumer relevance are well positioned for long-term growth.
