Mankind Pharma’s Rajeev Juneja Headlines Nutrify Today’s ‘Legends of Lifesciences’ Series; Advocates for the ‘Pharmaceuticalization’ of Wellness

Nutrify Today, the global catalyst for the nutraceutical industry, has premiered a landmark feature in its documentary series, Legends of Lifesciences, featuring Rajeev Juneja, Vice Chairman and Managing Director of Mankind Pharma. The documentary offers a rare, high-level perspective on the evolution of Indian healthcare, chronicling Juneja’s journey from an ambitious first-generation entrepreneur to a titan of the pharmaceutical world, while unveiling his strategic blueprint for the future of the multi-billion dollar wellness economy.

The narrative follows the "student of life" philosophy that propelled Mankind Pharma from its humble beginnings to becoming India’s leader in prescription volume. Juneja’s career, which began at the ground level as a medical representative, is presented as a masterclass in market disruption and accessibility. The film explores how he built a legacy on making high-quality healthcare a reality for the common man, a mission that has culminated in massive scale and strategic moves. However, as the documentary reveals, Juneja is now pivoting his focus toward a new frontier: the critical intersection of traditional medicine and preventative wellness.

Addressing the future of the nutraceutical industry, Juneja articulates a fundamental shift where the boundaries between pharmaceuticals and nutrition are rapidly blurring. He views the wellness sector not merely as a supplement to medicine, but as its essential precursor. For a leader who has built a career on life-saving molecules, Juneja’s endorsement of nutraceuticals carries significant clinical weight. He argues that the industry must move past the era of generic formulations and "copy-paste" products, calling instead for a rigorous “pharmaceuticalization” of wellness. Under this vision, nutraceutical products would be held to the same exacting standards of efficacy, evidence, and outcome-based research as traditional drugs.

Reinforcing this vision, Amit Srivastava, Founder and Chief Catalyst of Nutrify Today, emphasized the importance of this convergence for the global market. "Rajeev Juneja’s journey is a testament to what happens when purpose meets precision," said Srivastava. "At Nutrify Today, our mission is to catalyze a 'biochemistry-first' innovation model. Having a pharma visionary like Mr. Juneja advocate for the pharmaceuticalization of wellness validates our belief that the next $100 billion in healthcare will be driven by science-backed, responsible nutrition. We aren't just facilitating a market; we are architecting a credible, evidence-based ecosystem that transforms India from a source of raw ingredients into the global hub of high-end healthcare innovation."

The feature concludes with Juneja’s call for an “agility of intent” within the sector—a hybrid model that combines the manufacturing muscle and quality control of large-scale pharma with the consumer-centric heart of a startup. By integrating traditional wisdom with modern precision, Juneja aims to drive a "Viksit Bharat" where premium wellness is a fundamental right rather than a luxury. This episode of Legends of Lifesciences stands as a testament to Nutrify Today’s mission of fostering world-class innovation by bringing together the visionaries who are reshaping the global health ecosystem.