‘Midas Touch Founders’ Raise Rs 32.5 Cr for their AI-First Startup 1Buy.ai; Seed Round Led by 100 Unicorns

1Buy.AI, an AI-first electronics procurement and cost-reduction platform, today announced a seed funding round of INR 32.5 crore. The round was led by 100Unicorns, with participation from Ashish Kacholia, Gruhas (founded by Nikhil Kamath and Abhijeet Pai), FJ Labs (USA), and other marquee ecosystem investors, including existing customers.

Founded by Nitin Jain, Visham Sikand, and Pradeep Paliwal, 1Buy.AI is led by what the industry calls the ‘Midas Touch Founders’—entrepreneurs who have collectively built two unicorns and delivered five successful exits.

1Buy.AI is addressing one of the most critical and under-served gaps in the global electronics ecosystem: the lack of a unified, data-driven system for procurement decision-making and execution.

Reimagining Electronics Procurement with AI

In its first phase, 1Buy.AI has launched a cutting-edge, AI-led platform that enables electronics manufacturing companies to achieve a 5–10 percent reduction in sourcing costs across active BOMs, often within the first few months of deployment.

The platform operates across three integrated verticals:

·       1Data: An AI-powered cost reduction and intelligence layer

·       1Source: An end-to-end sourcing platform

·       1Xcess: A structured marketplace for liquidation of excess and obsolete inventory

The solution has already gained strong traction, with several of the country’s largest electronics players onboarded as customers.

Founder Experience Built for Scale

The founding team brings together a rare combination of scale-building experience, product leadership, and execution depth. Visham Sikand, a Harvard Business School alumnus, is a serial entrepreneur with multiple global exits, including the acquisition of IHO by Aetna Inc. (USA) and Goals101 by M2P and has a strong track record of building innovative data-first products. Pradeep Paliwal has served as CTO at several unicorn-scale companies including TBO, EBIX Cash, and RateGain, where he built and scaled enterprise-grade SaaS and data platforms. Nitin Jain, co-founder of OfBusiness and a two-time unicorn founder, brings deep CXO-level experience in building and scaling large, manufacturing- and supply-chain-led businesses, having previously scaled a significantly profitable supply-chain enterprise. Jaspreet Bhatia recently joined the core founding team too.

Together, the founders combine proven operating scale, strong product and data expertise, and execution-led leadership to build this globally scalable ai first platform.

“AI presents a once-in-a-generation opportunity to rethink how sourcing decisions are made. With 1Buy.ai, we are bringing data and AI directly into the core of electronics procurement,” said Visham Sikand, Co-Founder, 1Buy.AI,” said Visham Sikand, Co-Founder, 1Buy.AI.

“Our first 2 clients were amongst the biggest players in the country and they started saving costs in millions within weeks of signing-up. We have increased business by more than 10 times with them and they have come as investors in this round. This proves our product market fit. Over-subscription of round by 4 times & funding from such marquee investors validates our core thesis: that procurement must evolve from a fragmented, manual process into an AI-driven, strategic function,” he added.

“I’ve spent years inside supply chains where procurement decisions directly affect margins, uptime, and competitiveness,” said Nitin Jain, Co-Founder, 1Buy.AI. “1Buy.AI is built to solve real, on-the-ground problems—cost volatility, sourcing risk, and excess inventory—by combining data with execution, not dashboards alone.”

“We are building an enterprise-grade data moat, a single source of truth that empowers electronics manufacturers with predictive intelligence and executable workflows. This capital allows us to accelerate the development of our compliant, scalable SaaS platform and expand our global data pipes, transforming how enterprises manage cost, risk, and resilience in their supply chains.,” said Pradeep Paliwal, Co-Founder, 1Buy.AI. “The compliant, industry-ready product we’ve built is path-breaking.”

Dr. Apoorva Ranjan Sharma, Co-Founder, 100Unicorns, “1Buy.AI exemplifies the kind of deeptech-first, globally ambitious companies that define the next wave of enterprise innovation. 100 Unicorns Fund II is focused on founders who are solving large, complex enterprise problems using proprietary technology, data moats, and scalable execution—not point solutions. 1Buy.AI is re-architecting electronics procurement with an AI-native platform that combines intelligence with execution, making it globally relevant across supply chains.

“Our conviction comes from the founding team’s proven ability to build and scale meaningful businesses,” he added. “These are experienced operators who have built unicorn-scale companies, delivered successful exits, and held senior leadership roles. That operating depth gives us strong confidence in their ability to solve a problem of this scale”

The early adoption by large electronics enterprises further validates the business impact they are delivering. We believe 1Buy.AI has the potential to become a category-defining, global procurement platform emerging from India.”

Early Market Traction

1Buy.AI is already working with large enterprises in India and international markets, delivering measurable outcomes, particularly in cost reduction and the execution of those savings. The platform enables procurement teams to move from reactive buying to proactive, controlled decision-making by integrating AI-driven market intelligence with supplier access and operational execution.

A Market at an Inflection Point

The electronics manufacturing and sourcing ecosystem is undergoing a rapid expansion, with key segments of the electronics supply chain growing at over 30–35 percent annually, driven by global supply-chain realignment, China+1 strategies, and increased electronics content across automotive, industrial, and consumer products. These shifts have elevated procurement from a back-office function to a board-level priority. 1Buy.AI aims to become the default operating system for electronics procurement decision-making and execution, starting with India and expanding across the United States, Asia, and Europe.