OBSESS Raises Angel Round for Fitness and Sports Platform

OBSESS, a fitness and sports technology company based in Delhi NCR, has raised an angel round to build a single platform for India's fitness and sports industry. The company has not disclosed the amount.

Who put in the money

The angels named are Pushpendra Singh, co-founder of Centricity; Amitt Goel; and Harshit Vij, co-founder of Freecultr. Tushar Sharma and Yash Kumar founded OBSESS in 2026, and Sharma is the founder and CEO. Reports date the launch to March 2026, so the round comes roughly eight months after the company started. Entrackr and Indian Startup News describe it as Noida-based, while the company says Delhi NCR.

One platform for gyms, venues and events

The company says it wants to replace a scattered set of apps. A person looking for a gym, a sports venue, a personal trainer and nutrition advice today often uses a different service for each. Gyms, coaches and venue owners, in turn, often lack digital tools to run operations and reach customers. OBSESS says its platform will cover gym discovery and memberships, personal training, sports venue discovery and booking, fitness products, nutrition and wellness services, and community fitness. Entrackr and Indian Startup News list three offerings: Obsess Play Partner for finding and booking sports venues and earning rewards called Obsess Coins, Obsess Gym Partner for gym operators, and Obsess Event Partner for ticketing and registration at events such as marathons.

What the website shows today

The OBSESS website advertises venue booking with up to ₹300 in rewards on each booking, and it links to apps on Google Play and the App Store. It lists sports such as cricket, badminton, pickleball, tennis and football, and when we checked on 3 November each sport carried a Coming Soon label. The company has not shared user, venue, booking or revenue numbers.

No traction figures have been disclosed yet.

Where the money goes

OBSESS plans to spend the capital on technology and product development, on growing its network of gyms, trainers and venues, and on user acquisition, operations and partnerships. It also wants to add AI features for workout planning and nutrition recommendations, and to expand into new cities. Founder Tushar Sharma said the company does not want to build "just another fitness application". Co-founder Yash Kumar said the focus is a connected experience that supports people through their whole fitness journey.

A crowded field for an eight-month-old company

The opening is real. A Deloitte and HFA report, as cited by Indian Startup News, puts India's commercial fitness market at about ₹16,200 crore in 2024 and projects ₹37,700 crore by 2030, and it says fewer than 1% of Indians hold a gym or studio membership. The competition is also real. Cult.fit has filed its draft prospectus with SEBI, and venue-booking rival Hudle raised a $2.5 million Series A in July 2025. Sports technology is drawing money elsewhere too, as with Sportvot's ₹32.7 crore round, and we covered how AI is changing sports performance analysis.

My view is that a company with a gym tool, a booking app and an event product has to win one of them first. Listing every service under one roof is easy to announce, but a venue owner only adopts a tool that fills slots. The numbers to watch are bookings per venue and how many gyms use the operator tool, and OBSESS has not published either. The same day's other deals are in our funding roundup for 2 November.