Parineeti Chopra Joins OZi as Brand Ambassador, Showcasing Quick-Commerce Platform for Baby & Kids’ Essentials
OZi, a quick commerce platform built for all kinds of baby and kids’ products, names actor Parineeti Chopra as its brand ambassador, alongside the launch of a new digital film featuring the actor.
A new mother herself, Parineeti brings authenticity and relatability to OZi’s message around simplifying everyday parenting. Currently operational in Gurugram and Noida, the platform offers over 15,000 products for children in the 0-12 years age group, ranging from fashion, toys, nursing and feeding essentials, baby care, school essentials, pharmacy, everyday consumables, to gifting items and larger baby gear. OZi operates 24x7 and provides delivery within 60 minutes, along with scheduled delivery options that allow parents to receive products at a time that best fits their day, a ‘Try & Buy’ feature that allows parents to evaluate items at home, keep what fits and return the rest instantly. For larger gears such as strollers, a demo cart brings multiple options to the customer’s home, enabling parents to compare features and make a decision without visiting multiple stores.
Parineeti’s association with OZi reflects the brand’s focus on young parents who are balancing careers, personal aspirations and childcare in fast-paced urban environments. The campaign film takes a playful approach to introducing OZi and its offerings. In the film, Parineeti welcomes representatives from OZi into her home, assuming they have come to sign her as the face of the brand, given how much she enjoys using the platform. To her surprise, they reveal that their real interest lies in signing her son instead, inspired by the insight that while parents make the purchases, it is often children who influence what ultimately gets chosen, creating that “aha” moment of joy for both parent and child.
Through humour, the film reflects how parenting today looks different. Young families are navigating busy routines without an extended support system, making convenience and reliability essential to their everyday life.
Speaking about the association, Parineeti Chopra said, “As a new parent, you quickly realise how unpredictable everyday needs can be. Sometimes it’s a last-minute essential, sometimes it’s something your child suddenly needs. Convenience becomes incredibly valuable. What I liked about OZi is that it has been built keeping real parenting moments in mind. The idea that everything you need for your child can be delivered quickly and thoughtfully makes life much easier, which is why this association felt very natural to me.”
Founded in 2025 by Amit Sah, OZi was built around a problem Sah had observed closely within his own family. Parents today have more choices than ever before, but far less time. Completing a single shopping basket often means hopping across multiple apps, with many products still taking days to arrive. OZi is built to address that friction by offering curated selection, trusted brands, product demos, reliable delivery and easy returns, all on a single platform designed to simplify shopping for modern parents.
Commenting on the campaign, Amit Sah, Founder & CEO of OZi, said: “Parenting today is both joyful and demanding, and small conveniences can make a meaningful difference to everyday lives. OZi was built to bring everything a child needs onto a single platform. Parineeti felt like a natural partner for this journey. She reflects the modern parent who is balancing multiple roles while embracing motherhood on her own terms, which is exactly the community we are building OZi for.”
OZi has also raised $6.2 million in a Series A round led by RTP Global with participation from existing investors Blume Ventures, Huddle Ventures and Zeropearl VC. Angel investors in the round include Kishore Biyani and the founders of Unacademy, Mosaic Wellness, Livspace, Vetic, Magicpin, Spinny, Pristyn Care and Handpicked.