PhysicsWallah (PW) School of Startups Alumna, Modge - by Land of Cakes, Raises ₹1 Cr on Shark Tank India Season 5

Alumna of PW School of Startups, the entrepreneurship arm of education company, PhysicsWallah (PW), Megha Sarayan, founder of Kolkata-based Modge - by Land of Cakes, has raised ₹1 crore in funding on Shark Tank India Season 5. The investment was made by Anupam Mittal, founder and CEO of People Group and angel investor, in exchange for 9% equity. Mittal backed the venture after recognising the founder’s determination and clarity of vision during the pitch.

Sarayan, a 26-year-old entrepreneur, has been building Modge as a mood-based cravings brand offering a range of vegetarian cakes, desserts, and savoury treats. Founded in 2017,  it operates across cloud kitchens and physical outlets in Kolkata and Hyderabad. The brand has built a strong affinity around handcrafted baked goods that combine creativity, indulgence, and innovation. Her journey reflects a shift from instinct-driven entrepreneurship to a process-led, scalable business model, a transition that gained national visibility with her appearance on the show. 

Reflecting on her journey, Sarayan said, “Shark Tank was always a dream for me, and I knew that to stand on that stage, I couldn’t just have a good product; I needed a business that could speak for itself. I had been running Modge for years, but I realised I needed an organised system to scale ahead. I enrolled myself in the Aarambh, a 5-day residential startup immersion program by PW School of Startups. The mentorship changed my perception of numbers and scale. The programme helped me bring structure to what I had built. This further helped me build confidence to walk into Shark Tank and present my business.”

Megha is an alumna of Aarambh 6.0, a startup mentorship bootcamp under PW School of Startups, where early-stage and growth-stage founders are guided on business structuring, operational discipline, and investor readiness. The programme focuses on helping founders refine their ideas into organised ventures with long-term scalability.

Commenting on the development, Gopal Sharma, Chief Operating Officer, PhysicsWallah (PW) said, “Seeing Megha secure funding on a platform like Shark Tank India makes us immensely proud. These achievements bring forth the importance of mentorship that nurtures ideas and instils real-world business thinking. Our aim at PW SOS has been to support founders in building sustainable organisations and supporting them in structuring their ideas and nurturing them, so these young entrepreneurs can build lasting foundations.” 

With the new funding, Sarayan plans to strengthen Modge’s offline presence while continuing to scale its cloud kitchen operations, further building the brand as a cravings-led consumer business.