Prop-tech Startup Flent Raises INR 21 Cr to Scale Premium, Full-Stack Living

Flent, the Indian proptech co. Redefining urban renting, today announced a massive INR 21 Cr fundraise in a Pre-Series A round, comprising INR 17 Cr in Equity and INR 4 Cr in Debt. The raise, led by Incubate Fund Asia, validates Flent's unique full-stack model that bypasses the friction of India's archaic rental market. Key participation came from loyalists like WEH Ventures (doubling down), Twin & Bull Family Office, Stride Ventures, 91Ventures, Untitled VC, as well as a group of angel investors, including Rajesh Yabaji, Co-founder & CEO, Blackbuck. And further solidifying the company’s presence as a shared ecosystem, over 40 of Flent’s own landlords and tenants collectively invested INR 1 Cr. 

The company has built a network of fully furnished, designer, turnkey homes with flexible renting options. With no brokerage, no hefty deposits, and aesthetic homes, tenants get a hugely improved experience than from the average landlord. Similarly, homeowners get consistent and improved rental yields, with zero fees and no operational hassle. Flent aims to capitalise on the estimated 20 lakh white-collar professionals seeking quality dwelling spaces across India’s five major cities, a premium rental opportunity that’s projected to be a ₹40,000 Cr market in the next 5 years.

"We’re irreversibly changing how affluent India experiences renting, and this investment is the jet fuel for that transformation," said Shail Daswani, Co-Founder and CEO, Flent. "In the next few months, we’ll be launching more products across the renting funnel — from flatmate matching to a vacancy cover for landlords to an AI broker that helps you figure out the right locality & budget based on your requirements. Beautifully designed, furnished rental homes were just the beginning. We want to pick & disrupt all possible touchpoints in the entire renting process, for both landlords as well as tenants."The company will use this capital to scale its team and expand its footprint beyond Bangalore, and launch operations in markets like Mumbai & Gurgaon. 

The supply side of this market is equally compelling. Flent is targeting premium residential inventory(valued above INR 1.5Cr) in top metro cities, with a massive portion owned by investors, particularly Non-Resident Indians (NRIs).

Rajeev Ranka from Incubate Fund Asia stated, “We are delighted to partner with the young and aspirational Flent team as they work to transform the rental experience across every touchpoint of the customer journey. Flent’s innovative technology platform and commitment to customer experience provide significant value to both tenants and owners. For homeowners, Flent is establishing a next-generation asset management model that delivers consistent rental yields while eliminating operational challenges.”

The full-stack approach—managing everything from design and tenant vetting to maintenance and therefore establishing a rent-guaranteed process—directly addresses a broad range of landlord pain points. Remote property management, for one, is a significant challenge for many NRI owners, who express a strong desire for professional property management services. Flent's model, which guarantees rent and provides a luxury tenant experience, is a powerful lure for these new-age landlords, both in India and abroad.

Started by Mayank Lalwani, Rishabh Agnihotri & Shail Daswani in October 2023, Flent has scaled rapidly to a current portfolio of 350 rooms across 140 premium homes in Bangalore. This growth is validated by market confidence, with Flent consistently maintaining exceptional 90-95% occupancy rates. More importantly, the high-quality experience has created over 300 happy customers in the city who stay for an average duration of 14 months, proving that the "Flent-Effect" translates directly into customer loyalty and superior business retention.