Udaan Expands HoReCa Push to Hyderabad, Plans Rollout Across Major Cities

The B2B e-commerce platform Udaan is increasing its focus on the hospitality, food service, and catering industries. Therefore, in an effort to simplify procurement for food-service enterprises, it is expanding its HoReCa-focused vertical, horeca360, to Hyderabad. The brand is currently operating in Bengaluru, the platform will also be available in Chennai, Delhi-NCR, and Kolkata.

An official has revealed that the firm is placing its bets on a local sourcing approach. This module would cater to a dispersed group of eateries, cafes, caterers, and cloud kitchens through direct procurement, quality inspections, and dependable delivery.

Offerings of horeca360 by Udaan

Among the many goods sold at Hyderabad's horeca360 by Udaan are produce straight from nearby farms, as well as dry goods, spices, lentils, and pantry essentials. The assortment is supplemented by doorstep delivery through Udaan's tech-driven fulfilment network, and the company claims it covers both everyday staples and high-frequency culinary requirements. Hyderabad is an enticing market because of its diverse cuisine and the rapid growth of the food industry, according to Vignesh Ramakrishnan, senior vice president and business head of horeca360 by Udaan.

The group hopes to provide more intelligent access, superior quality, enhanced service, and clear pricing with horeca360 by Udaan. With this change, business owners will have more time to focus on running their kitchens and less time on handling procurement. Ramakrishnan emphasised that the company's in-house quality lab and direct-from-source procurement methodology are its main points of differentiation, since they work together to provide buyers with more consistency.

Dependability is not an unnecessary luxury in the food service industry; it has a direct bearing on the satisfaction of customers. Efficiency and value are integral parts of the business concept, which aims to provide consistent quality and supply.

Udaan’s New Expansion Strategies

Relationship market managers from horeca360 by Udaan will be stationed in Hyderabad to bolster local service. Incorporating managers into its system will allow for more direct assistance with ordering, coordinating fulfilment, and fixing problems. Ramakrishnan elaborated by saying that the goal is to simplify things for companies of all kinds, from mom-and-pop tiffin shops to massive cloud kitchens. In Bengaluru, horeca360 by Udaan supplies a diverse range of food service establishments, including restaurants, cafés, and resto-bars.

The Hyderabad expansion follows the same success story. Ramakrishnan cited the model's success in the Bengaluru market as evidence that it might be scaled up. According to him, horeca360 by Udaan saw a 50% year-on-year increase in Bengaluru by the end of the year. A reliable supply chain partner that can maintain high standards of quality and service even when operations expand significantly is in high demand.

 This, according to Ramakrishnan, is all about becoming a reliable, long-term partner for the kitchens in Hyderabad. He elaborated by saying that the brand's success in Bengaluru had set the stage. Now, with a model based on local sourcing and on-ground support, horeca360 by Udaan is delivering the same promise of reliability, value, consistency, and quality to Hyderabad.