Zepto Unveils 'Atom': AI-Powered Analytics Tool for Consumer Brands

Nitin Konde

15 May 2025 — 3 min read

Zepto unveils 'Atom' an AI-powered analytics tool for consumer brands

Zepto, a leader in quick commerce, has introduced Atom, a new data analytics tool for consumer businesses that are listed on the site. Aadit Palicha, the CEO and co-founder of Zepto, stated in a video on X that the subscription-based service will allow marketers to learn more about behavioural data, "pincode-by-pincode market share data, and brand performance."

According to Palicha, Atom will enable retailers to analyse a real-time map of each neighbourhood and pincode they service in order to obtain hyperlocal performance insights. He went on to say that a company can use Zepto Atom Maps to determine that its sales in Hyderabad's western neighbourhoods are under-indexed.

Then, it can focus more on price, marketing, or distribution in those areas to spur growth. Furthermore, the business claims that Zepto Atom would provide brands with "minute-by-minute" sales, consumer impressions, and conversion data, allowing them to tailor their pricing, advertising campaigns, and product offerings to the various consumption patterns of their goods throughout the day.

Zepto GPT

The CEO of the fast commerce behemoth added that Atom has Zepto GPT, an internal natural language processing (NLP) helper, to respond to merchant enquiries. He claimed that the chatbot, which was educated using internal corporate data, will provide insights for enhancing brand performance.

Palicha continued, "Zepto GPT then analyses the extensive datasets within Zepto Atom to provide strategic recommendations, actionable answers, and even data reports on behalf of the brand."

Additionally, according to the business, the new data analytics tool will give brands information on customer retention and repeatability, voice share in search and on the home page, full-funnel visibility into consumer product purchase behaviour, etc.

Zepto Creating Alternate Revenue Stream

By charging specified brands, Zepto is probably trying to generate an additional source of income. On the other hand, Atom's pricing structure remains unclear. The platform's free Zepto Brand Portal, which provides brands with basic information about their success on the platform, will be supplemented by the Zepto Atom subscription.

According to Palicha, the value of the Zepto Atom membership lies in the advanced insights that companies can obtain from this tool, the majority of which are currently unavailable on any Indian e-commerce platform. Zepto has ventured into the B2B SaaS market with Atom, following rival Zomato's lead.

In February of this year, the Deepinder Goyal-led company introduced Nuggets, an AI-powered, no-code customer support platform for businesses. However, Zepto is using the network effects of its own platform to boost its top line, in contrast to Zomato, which is concentrating on external consumers.

The rapid commerce market is becoming more competitive as a result of the new offering. Companies like Flipkart Minutes, Zepto, Swiggy Instamart, BigBasket, and Eternal-owned Blinkit are spending billions of dollars to expand their dark shop count and attract more clients.

The development also occurs one day after it was revealed that Zepto had reduced the number of foreign shareholders in the business by bringing Motilal Oswal and Raamdeo Agrawal, the founders of the company, to its cap table through a $100 million secondary sale.

The deal is a component of a bigger $350 million round, in which Motilal Oswal's clients—including domestic family offices—will absorb the remaining funds.