🔍Insights
The Return of In-Store Shopping: Hybrid Black Friday 2025 Strategies
Black Friday 2024 saw a big rebound in brick-and-mortar shopping as pandemic fears waned. In fact, 90 million Americans shopped in-store on Black Friday 2024 (versus 87M online). This was the highest in-store turnout since before COVID. A Deloitte survey shows US consumers set 37% of their holiday budgets for