✍️ Opinions
This article has been contributed by Mr Veerendra Jamdade, Founder & CEO of Vritti Solutions Ltd One of the most ongoing problems facing organisations today is Workplace Stress. Companies typically spend time and effort developing culture, policies, and leadership styles to mitigate stress in their workplace; however, workplace stress often
🛠️Tools
Smart AI tools empower small businesses to easily find and attract new customers. They leverage online behavior for activity tracking, scoring prospective leads, and sending targeted messages to grab attention. Based on certain parametric data, they find out which prospects are ready to buy and which ones are to be
✍️ Opinions
This article has been contributed by Praveen Singh, Co-Founder and CEO of Tubelight Communications Customer engagement has quietly moved from being an operational need to a strategic advantage. In earlier years, businesses could grow through aggressive customer acquisition alone. Today, the companies that scale are the ones that learn how
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The world of sports in India has seen a surge in commercial endorsements. In recent years, athlete sponsorships have exploded, rising to ₹1,224 crore in 2024, a 32% jump year-over-year. Non-cricket stars have led this boom, with Olympic heroes like Neeraj Chopra and PV Sindhu driving a large share.