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Latest

Swiggy Marketing Strategy: What Makes Swiggy India’s Go-To for Online Orders

📚 Learning

Breaking Down Swiggy’s Marketing Strategy: Innovation, Engagement, Growth

Swiggy started as a simple service that was just delivering food and has now evolved into a platform that delivers not only food but groceries, essentials, and everything else with a few taps on your phone. Even amidst stiff competition with its largest rival, Zomato, Swiggy has climbed to the

By Sakshi Jadhav, Apoorva Bajj 30 Apr 2025
Marketing Strategy of Groww

💹 Finance

Groww Marketing Strategy: How Groww is Winning India’s Young Investors—One Swipe at a Time

“Mutual fund investments are subject to market risks. Please read the offer documents carefully before investing”. Most of us have heard these sentences on television in between the news breaks. Always wondered as a child what “mutual funds” meant. We all did. These sentences were etched in our minds and

By Pratiksha Bajikar, Apoorva Bajj 30 Apr 2025
The IPL Money Game

📰 News

The IPL Money Game: How Did the IPL Become One of the Richest Sports Leagues in the World?

This domestic cricket league was founded in 2008 as an audacious idea combining Bollywood glamour, auction drama, and T20 fireworks. Today, the Indian Premier League (IPL) is more than just a cricket tournament; it's a commercial juggernaut and one of the wealthiest leagues in the world. With franchise

By Sakshi Jadhav, Sanvi Barjatya 29 Apr 2025
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