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How Indimums Is Redefining Baby Care with the World’s First Reetha-Based, Science-Backed Products

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How an IIM-Lucknow Alum & Mother of Two Built Indimums, the World’s First Reetha-Based Baby Care Brand Rooted in Indian Wisdom and Science

India’s baby care market is growing fast as parents seek safer, natural, and science-backed alternatives. Indimums, a modern D2C baby care brand, is pioneering this shift with the world’s first Reetha-based baby care range, combining traditional Indian ingredients with modern scientific validation. Founded by Saumya Nair Rajesh, an

By Sanvi Barjatya