On May 24 late night, the Bollywood superstar Salman Khan, along with former tennis player Mahesh Bhupathi, announced the launch of his new grooming and personal care brand FRSH. Salman Khan decided to launch a sanitizer as the first product under the brand considering the importance of hygiene and sanitization during the coronavirus pandemic.
Various governments and authorities are taking steps to contain the spread of coronavirus. Many celebrities, leaders, entrepreneurs are helping in their way to deal with the havoc caused by COVID-19. Some are rendering financial help while some are directly helping the affected. For instance, Kylie Jenner also announced that her brand would be manufacturing hand-sanitizers.
Amid the coronavirus or COVID-19 pandemic, sanitizers are in great demand around the globe as sanitizing is a key to safeguard against the deadly disease. Coronavirus has infected over 54 lakh people and killed more than 3.45 lakh patients. Thus, the need for sanitizers has seen a boom since the coronavirus outbreak.
Addressing the need of the hour, Salman Khan announced in a video on social media about the launch of a new personal care and grooming brand named FRSH which is co-founded by former tennis player Mahesh Bhupathi. The brand FRSH is co-created by Scentials Beauty Care and Wellness Pvt. Ltd.
Salman Khan also owns an apparel brand under Being Human - The Salman Khan Foundation which is a charitable trust devoted to education and healthcare initiatives for the underprivileged in India.
Salman Khan said in his video, “I am launching my new grooming & personal care brand FRSH as it is very essential to do sanitization. Initially, we had planned to launch deodorants under the brand but as per the need of the hour, we are bringing sanitizers. After sanitizers, other products like deodorants, body wipes, and perfumes will also be launched under the brand.”
The brand has also launched its official website https://www.frshworld.com. According to the website frshworld.com, currently, the frsh sanitizers are 72 percent alcohol-based to provide protection from the infection. The frsh sanitizers are available at its official website but later it will be available at stores. The products will also be available at various stores across the country once the supply begins Currently, people can buy the products from this official website at discounted prices.
The website frshworld.com shares an important message, “There are millions of germs and viruses out there that can make you ill and intercept you from life and career goals. Personal hygiene here plays a very important role. Maintaining good hygiene results in better health, of the body and the mind. And it all begins with your hands. Your hands are the busiest tools of your body. Germs on your hands can easily enter your body through your mouth, nose, eyes, or ears during your daily activities.
Hence it’s vital to keep them clean and sanitized always. Clean/sanitize objects that one may come in contact with, dispose of waste effectively, and use gloves when needed. In times like these, a little extra precaution goes a long way in ensuring the wellbeing of you and your entire family. FRSH world encourages you to sanitize! RAHO FRSH, RAHO SAFE!”
According to frshworld.com website, we can buy sanitizers in a pack of 2, 3, 5, 8, and 10. The prices of frsh sanitizer are: A 100 ml bottle of sanitizer is priced at Rs 50 and a 500 ml bottle of sanitizer costs Rs. 250. However, if one goes for combo sets, there will be discounts from 10 percent to 20 percent as per the website. A combo pack of 10 bottled consisting of 100 ml costs Rs. 400.
In the video post, Khan giving the logic behind this, says, “FRSH is spelled as F-R-S-H. If ‘there’ can be substituted with ‘thr’ then why cannot we substitute ‘fresh’ with ‘FRSH’.” After talking about the need for sanitization, Khan told that after a few days they will launch other products like deodorants, body wipe, and perfumes. He also talked about how the quality of FRSH is and that the prices will be affordable.
Salman Khan always releases his films on the occasion of Eid. But this year, due to COVID-19 lockdown, film releases and film shoots have been put on a hold. However, Khan from a new launch as he decided to make the most of this opportunity and gave his fans FRSH. Khan said that considering the need of the hour, sanitizer is more important than deodorants and perfumes.
Salman Khan actively posts videos on his social media handles to raise awareness about the importance of social distancing and personal hygiene. The actor has been utilizing his time during the lockdown to create awareness about the pandemic with the help of new music. Frsh sanitizer by Salman Khan is one such effort by the actor.