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This article has been contributed by Ankita Barthwal, Content Manager, Freo. I still remember the day our team proudly published a blog post called "Understanding UPI Transaction Fees." We thought we'd given the world a literary masterpiece. Spoiler alert: We hadn't. The post read
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tripe is very popular among people across the world as a leading financial services company headquartered in both San Francisco and Dublin founded by Patrick Collison and John Collisson. They offer payment processing software and application programming interfaces for various e-commerce websites and similar applications in mobile. Their marketing strategy
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The Indian Independence Day is not just a day but an occasion to look back at the oppression that our country had witnessed, reminisce the glorious battles of the past, pay tribute to the freedom fighters who led us to be independent, and celebrate the present! All of our Independence
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The automotive industry is one of the world's largest and most complex industries, responsible for producing a vast array of transportation solutions that meet the diverse needs of consumers and businesses. This industry encompasses a wide range of activities, including vehicle design, manufacturing, distribution, sales, and maintenance, all
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Content marketing is a highly effective marketing strategy that involves creating and sharing invaluable, relevant, and consistent content. It can be in various formats, such as articles, videos, podcasts, and other media. The goal of content marketing is to attract, engage, and retain a clearly defined audience and ultimately drive
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In the era of Western Fashion, Forever 21 is no stranger! The very prominent apparel brand was founded by Do Won Chang and his wife, Jin Sook Chang. Forever 21 is an American-based brand, headquartered in Los Angeles, California, United States. In the beginning, the brand was called Fashion 21,
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Content marketing has become a widely adopted strategy for numerous firms, encompassing the creation and dissemination of content across various mediums to attract specific audiences indirectly. This powerful approach is facilitated by a range of online marketing tools and human effort, aiming to streamline the process. From content creation and
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It would be awesome, if a web-based application does a marketing automation platform as well as an email marketing service to the business, in order to bring brand awareness among the targeted audiences. Different companies and professionals have been using, one such all-in-one marketing platform named ‘ Mailchimp’, which is an
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Remember the tale of the tortoise and the hare; the lion and the mouse and the fox and the grapes? Now think of how many times you have been told about any of these stories in your childhood or your whole life. Now think of the table of thirteen. 13×
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Before we begin on how you can generate better leads and the other integral accouterments of inbound marketing, hang on. It is crucial to understand what the concept of inbound marketing refers to so that you can correct and improve the trajectory of your marketing approach. With each new wave
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According to a study, lead generation is the ultimate goal of 85% of B2B businesses. We understand that lead generation is not a direct experience. Still, if done effectively, it might turn out to be a boon for your company and help your firm outperform the cutthroat competition tremendously. But
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Do you want to automate your marketing and grab more customers? If yes, personalised and interactive content is the key! Maximum businesses grow and generate leads by featuring personalised content for their users. Building interactive, automated content helps boost engagement and retention. It allows you to attain a highly active
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The practice of using Social Media tools to resolve customer questions or concerns is known as social media customer service. Social customer support is extremely effective because it allows customers to reach out to your team on platforms that they already use. In terms of customer service, the utilization of
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The world of content marketing is constantly evolving. New ideas, strategies, and technologies are introduced all the time, keeping professionals on their toes as they continue to explore and implement new ways to reach their target audience. Content marketers need to keep up with these rapid changes while also focusing
Cosmetic Industry
The Cosmetics Industry is no longer what it used to be. It is constantly developing & changing itself to fit the expectations of its customers. The increased awareness of people regarding beauty products has forced the cosmetic brands of today to be more inclined towards using organic, cruelty-free & natural
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When we talk about SaaS startups, we can find many names that have performed well in their respective segment. But Intercom is one such company whose growth has outperformed the growth statistics of some of the industry’s biggest names, viz., Hubspot, RingCentral, Zendesk, Shopify, and more. A closer look
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The article is contributed By Agnik Ghosh, COO & Co-Founder, MemeChat The epoch is shifting. If you've spent any time on LinkedIn recently, you may have observed that from a staid corporate networking platform the site has evolved into a social media podium. With a more informal approach,
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Marketing professionals working in various industries recognize the potential of content marketing. They know a well-drafted and executed content marketing strategy would help them grab more eyeballs. It can also help by boosting the search engine rankings. But owing to the intense prevailing competition from brands, following an ordinary content
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When it comes to Facebook, no one knows how the algorithm might change, what will be promoted to users, and what will be lost forever in the millions of posts made by Facebook users every day. Businesses and influencers spend a lot of money to get their posts sponsored so
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Every good marketing technique requires a strategy and content forms the core of this strategy. The leading goal of using content marketing is to create brand awareness. Using the content wisely would not only help you get more customers but also in reviving and strengthening the trust of older ones.
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Red Bull is an Austrian beverage giant known for its unique marketing strategies and campaigns. The company is a marketing powerhouse that is equally popular for its daring and widespread campaigns as for its main products. Red Bull is a company that started the energy drink market continues to dominate
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It would be stupendous when a single application bestows multi-services to its users from delivering solicit requisite assistance and accessing the digital payment for acquiring products. Epiphany Gojek is considered beyond an app and so-called ‘SuperApp’ that functions in providing abundance services from transport & Logistic Brands, digital payment, food
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In today’s era, advertising has become a daily part of our lives. Whether we’re watching something or visiting the neighbourhood or supermarket, advertising is all around. Almost every company uses the power of advertising through different channels such as social media, television or print media. Speaking of advertising,
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We are living in a world where social media is ruling the entire world. It wouldn't be wrong to say that our life revolves around social media. From making friends to connecting with people and to sharing our life, everything is possible and is done through social media.