đź“– Learning
The reputation of your brand will have a direct impact on your sales. Analyzing what people think about your brand is very important. If people are talking negative things about your brand or even worse, not even talking about it then you are in serious trouble. Your brand name should
đź“– Learning
Interaction between a customer and a brand at different stages of the customer's journey impacts the customer's perception of the product and services. Positive interaction strengthens the connection and enriches the customer’s experience (CX) throughout all aspects of the product consumption journey, including browsing websites,
đź“– Learning
A churn is a user or revenue loss in a given period. Customer churn is determined by the number of customers that end to use the product and service during a given period. In a more refined way, the number of customers you lost in the quarter in comparison to
đź’» SaaS
I’m sure you know that your customer acquisition cost (CAC) is the price you pay to convert a lead into a customer. And for most companies, that’s a pretty huge expense. According to a 2017 CMO survey, businesses spend over 11% of their total company revenue on marketing.
đź“– Learning
SaaS referral programs are interesting to build and at the same time some amount of effort is also required. However, there is a way to build a SaaS referral program which you can follow. But, before moving on to building programs one should be thorough about the basics of it.
🔍Insights
Big companies deal with many sectors and have the constant need to improve and try new things to keep their consumer engaged. Not only large tech companies but developing ones also spend on market research. They spent on research because of two reasons: * Businesses have to be innovation-focused. Working in
News đź“°
The Reserve Bank of India has announced a considerable number of changes in regards to the financial and non-financial transactions related to the ATMs in the country. The Central Bank has provided the permission for the banks to increases the charges from their customers. Let’s look at the latest
đź’» SaaS
What is a Customer Relationship Management System? What does a CRM System do? Why have a CRM System? Do I need a CRM System? Types of CRM: Operational CRM Analytical CRM Collaborative CRM What is a Customer Relationship Management System? A customer relationship management (CRM) system is an IT technology
News đź“°
On 23 April 2021, the Reserve Bank of India had barred American Express and Diners Club International Limited from onboarding new customers to their platform. The ban is expected to come into effect from May 1. Let’s look at why both the payment system operators American Express and Diners
Vineet Gupta
We all are familiar with the business mantra, “Customer is King”. But what does it imply? It asserts the importance of customers and their satisfaction for any business. When it comes to startups, you need to go the extra mile to win customers and it undeniably starts with strengthening your
News đź“°
Dunzo, a hyperlocal delivery startup, backed up by Google revealed that it has been attacked by a data breach. As per the news report generated by News Minute, company's database which had the information like users information, email address has been accessed by the hackers. Payment Information has
đź“– Learning
Every startup aspires to become a renowned group brand, but only some manage to survive beyond 2 years. Even fewer go on to cement their status. The reason is simple, brands aren't built, overnight billionaires. It is easier to make money out of your startup than to build