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Government Guidelines For Social Media Influencers: Up to Rs 50 Lakh Fine for Failing Rules

They are cool, young, smart, working-from-home individuals who have money, fame, success, and notoriety. They are the new-age professionals called social media influencers. These social media influencers are students who are either still studying or have left their education or have studied to become an influencer. They are a different

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RBI Guidelines on Digital Lending - Highlights and Implications

As the digital revolution took over the regular life of people by storm, there are not many areas that remain uninterrupted by it. With the huge impetus given to Digital India by the Government of India, the domain of finance and accounting has also undergone tremendous changes. Beginning with online

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The Impact of IT Rules 2021 on OTT Platforms - A Glimpse

OTT platforms or Over-The-Top platforms have gained popularity across the globe, especially since the pandemic. OTT services allow access to all the contents including movies, TV shows and other forms of entertainment through the help of the internet. The advent of OTT platforms has bypassed the requirement of cable and

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What are the new Gold Hallmarking Guidelines and Why are they made mandatory by the government

Gold is considered to be a safe haven for the majority of the Indian community and the households would consider investing in Gold and prefer investing in the yellow metal than any other asset class. The Indian households consider it to be the safest form of investment and using the

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Government's New Guidelines for OTT Platforms Explained

OTT platforms have been growing in India at a fast pace. The OTT market in India is expected to emerge as the world’s sixth-largest by 2024. The OTT market is also expected to grow at a CAGR of 28.6% in the next four years. There are currently about

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New Guidelines for Social Media Platforms Explained

The government had issued new rules and guidelines for the social media intermediaries and social media platforms in the country. On 25 February 2021, the Ministry of Electronics and Information Technology has announced its draft Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, for social media platforms.

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All About India's New Social Media Influencer Guidelines

Digital Media - something that has changed the idea of marketing and advertising over the decades. It can be safely put that digital media’s growth is that of a dorky teenage kid who’s just been hit by puberty. It now has become an independent platform for digital content