interviews

Geetica Srivastava on Building NUOS Home Automation and Smart Infrastructure in India

startuptalkers

Geetica Srivastava on Building NUOS Home Automation and Smart Infrastructure in India

NUOS Home Automation is an Indian deep-tech company working in home automation and wireless building management systems. In this interview with StartupTalky, co-founder Geetica Srivastava shares how she built credibility in a male-dominated infrastructure sector, scaled NUOS to handle metro-scale projects, and developed Made-in-India smart automation technology focused on reliability,

By Apoorva Bajj
Vidya Varadarajan on Performance Marketing, Google Ads Strategy, and Digital Growth

startuptalkers

Vidya Varadarajan on Performance Marketing, Google Ads Strategy, and Digital Growth

Performance marketing today requires a balance of creativity, strategy, and data-driven decision-making. Vidya Varadarajan, Director – Digital at Jacob Creative, brings this blend through her journey from copywriting to managing high-impact digital campaigns and Google Ads strategies. In this interview with StartupTalky, she shares how storytelling shaped her marketing mindset, her

By Apoorva Bajj