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Kodak, as we know it today, was founded in the year 1888 by George Eastman as ‘The Eastman Kodak Company’. It was the most famous name in the world of photography and videography in the 20th century. Kodak brought about a revolution in the photography and videography industries. At the
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The Bollywood icon, Deepika Padukone, has made a remarkable name for herself in the film industry. With her captivating performances and versatility, she has become an A-list Indian actress, leaving a lasting impact across multiple languages. Deepika kick-started her career as a model, gaining early recognition for her debut runway
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Oppo Electronics Corporation, commonly known as Oppo, is a Chinese multinational technology company that produces smartphones, electronic devices, and Blu-ray players. Established in 2004, Oppo has quickly grown to become one of the largest smartphone manufacturers in the world, operating under its parent company Guangdong Bubugao Electronic Industry Co. Ltd.
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Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the
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Chinese companies have acquired a huge part of the Indian market. The recent ban of some of the major Chinese companies has pushed them out of the limelight. These companies dealt in the field of fashion, gaming, and entertainment. It includes big names such as Shein, Club Factory, PUBG, WeChat,
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Cricketers are increasingly becoming a popular choice for brand ambassadors in India. This is because cricketers are more than players on the field, as they are admired and respected by consumers from all walks of life. Ravichandran Ashwin is one Indian all-rounder cricketer that is becoming popular in the endorsement
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Leonardo DiCaprio is one of the most well-known actors globally and is sought after by the topmost brands as they want him to become their brand ambassador. Leonardo DiCaprio is a critically acclaimed actor, film producer, and environmentalist. He has established himself as one of the best actors by his
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With this world of choices, Android phones were always welcomed and entertained within the population. It provides a bigger and variety of options to choose from, which are liked by a lot of people. But, what if two highly appreciated and popular brands, with an impressive selling range, combine and
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Endorsing brands with celebrities is a common marketing strategy used in the Advertising Industry. Having a celebrity brand endorser comes with many advantages, they help advertising the company’s products, brand and services, reach their target audience and raise brand equity. Varun Dhawan is one of the top upcoming celebrity
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![BBK Electronics-The manufacturer who Rivaled Apple [Case Study]](https://static.startuptalky.com/2021/03/BBK-Electronics---Parent-Company-of-5-Different-Brands-_startuptalky.jpg)
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BBK electronics is a Chinese multinational conglomerate. It owns over half of the smartphone market in India through its subsidiaries OPPO, VIVO, Realme, iQOO and OnePlus. It has been branded as the most innovative company for its ingenious strategy. BBK has multiple brands to cater to every market segment from
![OnePlus - A Lesson on How to Break into the Android Market[OnePlus Case Study]](https://static.startuptalky.com/2020/07/OnePlus_startuptalkies--1-.jpg)
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For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese