🔍Insights
People all around the world know about Pepsi, and its products are enjoyed over one billion times just in every day by its consumers. PepsiCo Inc. is an American multinational company that manufactures, markets, and distributes various snacks, food, and beverages. PepsiCo is also known to be one of the
Collections 🗒️
The celebration of Holi, the festival of colors, goes beyond ordinary revelry; it reflects the spirit of unity, forgiveness, and joyful fellowship. Brands have noticed the cultural significance of this bright event and have effectively incorporated it into their advertising strategies. These commercials highlight the numerous principles linked with Holi,
🔍Insights
The cash-rich Indian Premier League— as a product and brand— has emerged as one of the most profitable arms of cricket. Since its inception in 2008, the Board of Control for Cricket in India’s brainchild has risen by leaps and bounds to be adequately represented by the title sponsors
📖 Learning
The number of netizens accessing the internet has increased with the arrival of JIO in India as it offers low-cost data plans and cheaper smartphones, which let them surf the world easily. Due to this, more people are found to be active online. Taking an edge over this, various companies
Collections 🗒️
The Bollywood icon, Deepika Padukone, has made a remarkable name for herself in the film industry. With her captivating performances and versatility, she has become an A-list Indian actress, leaving a lasting impact across multiple languages. Deepika kick-started her career as a model, gaining early recognition for her debut runway
Collections 🗒️
Lionel Andres Messi, a name known by everyone! When it comes to football, there isn't anyone who does not praise and admire Lionel Messi. Being one of the best footballers of all time, Lionel Messi has a massive fan following worldwide. And this fandom is what keeps the
🔍Insights
Pepsi is an American carbonated soft drink brand that was first introduced in the year 1898 by Caleb Bradham. It is currently one of the world's largest food and beverage brands, with a presence in over 200 countries. The brand has become synonymous with fun and is often
🔍Insights
A relationship and a rivalry ingrained in the culture that predates the 20th century. Two companies that have played a pivotal role in shaping the contours of modern advertising. J. C. Louis and Harvey Yazijian’s 1980 book titled ‘The Cola Wars’, perhaps, best describes it. “As two of the
Collections 🗒️
There are very few celebrities that reach the pinnacle of success and become as popular as Beyoncé. Beyoncé is considered as one of the most powerful women in the music industry, and many big companies are ready to pay millions if Queen Bey decides to endorse their brand. Beyoncé Giselle
Collections 🗒️
Yuvraj Singh is a well known former Indian international cricketer. Born in Chandigarh, India, the staunch Punjabi player was an all-rounder in the game. He started playing for the nationals in the year 2000 and played in the national team till 2017. He was famous for his six sixes in
Collections 🗒️
One of the most entertaining and popular sports in the world has to be football. Over the years we have witnessed many great footballers, who conquered the whole world with their game. Amongst the list of those footballers, one name that cannot be ignored is ex-English International David Beckham. David
Collections 🗒️
A brand ambassador is the image of image and therefore, lies crucial to the growth and success of the brand. This is because it is the ambassador of the brand who embodies the brand that he or she is endorsing, thereby leading to influencing the consumers and raising awareness. In
Collections 🗒️
The war between the biggest brands has been going on for a long time now. Today, there are dozens of prominent brands in the market and all seeking the same audience at different levels. With the increasing competition in the market, every brand is looking for the best advertising strategies
Collections 🗒️
A lot of time companies decide to promote their product via an influencer. They usually select an influencer whose niche is very similar to their own and have a good amount of clout. There are many companies like Honey that became a great success within a very few time due
🔍Insights
Businesses are always looking for new methods to interact with consumers, and they've started turning to moment marketing to convey their point over more effectively. Like you can see in cases here, firms were wise with their use of fads to attract folk's interest for a
Collections 🗒️
When a well-known celebrity promotes your product to their vast fan base, the product's success is almost guaranteed. Celebrities know how to reach their fans and brands understand that they can profit from a celebrity's influence. Celebrity endorsement improves a company's reputation. Businesses get
Collections 🗒️
Endorsement is a stream of brand communication where a celebrity acts as a face of the Brand, or as the spokesperson for the brand. They certify the Brand's claim by lending his personality, popularity, and status in the field of the Brand or any other established field that
Collections 🗒️
Your favorite carbonated sugary beverage and 6th largest military in the world? What? It sounds pretty unusual. Doesn't it? It all started in 1959 with the then Soviet leader Nikita Khrushchev going gaga over a cup of Pepsi offered to him by the Vice President of the Pepsi
Collections 🗒️
Endorsing products and services on various media platforms have now become an integral part of the marketing process for both company and the celebrity. Many veteran Bollywood actors and actresses are chosen to be the brand ambassador (representatives) for the brand. Juhi Chawla is one such legendary actress that ruled
News 📰
A recent video was viral on most of the social media platforms where the Portuguese Footballer, Cristiano Ronaldo had taken off Coca-Cola bottles and asked for drinking water instead. The action of the Portugal star had cost Coca-Cola a lot of money which led them to lose their market share
Collections 🗒️
The famous Bollywood actor, also known as the legend; Circuit in Munnabhai, Arshad Warsi has performed many iconic films throughout his career in Bollywood. And not just this, he is quite famous and successful as an actor, dancer, producer, choreographer, television personality and playback singer. Arshad Warsi has received tons