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Carlsberg, one of the world’s most renowned beer brands, is synonymous with quality, innovation, and a commitment to excellence. Popularly known to the world - sustainability is a core pillar of Carlsberg's identity, reflected in its ambitious “Together Towards Zero” program, which targets zero carbon emissions, zero
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Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it's Unilever that is responsible for the
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A successful Software as a Service (SaaS) content marketing strategy is essential for attracting and retaining customers. The below steps encompass identifying your target audience, analyzing their pain points, researching keywords, setting campaign goals, tracking progress, producing compelling content, effectively distributing it, and continuously monitoring and optimizing results. Identify Your
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> A wise man once said - 'Good Marketing makes the company look smart, whereas Great Marketing makes the customers feel smart'. Yes, the customers are definitely going smarter by the day, and all of this is not just led by the technological advancements and innovations that we
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LinkedIn is the most popular social media platform for establishing a strong professional network globally. LinkedIn not only helps you build connection across your industry, but it has become one of the major tools for promoting your brand. The professional networking platform that was started as a job listing platform
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While surveys can be a very effective tool to obtain data and analyse them, it can be challenging to get people to complete your service, especially on an online platform. There is always a risk of the respondent leaving the survey midway. Although the probability of such an incident cannot
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> This article is contributed by Mr. Maddie Amrutkar, Founder, Glad U Came. Glad U Came is a leading PR & Influencer Marketing agency in Mumbai. If you think it’s too early to plan Influencer Marketing strategies for 2021 then you’re wrong. The industry has grown leaps and
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Everyone must have heard that timing is everything. It's not everything, but it is critical, specifically when it comes to getting subscribers to notice and open newsletters. Businesses and organizations use newsletters to convey important information to their range of clients, prospects, and subscribers. Newsletters provide direct access
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44 million Americans have a side hustle, and why shouldn't they? A side hustle is a popular approach to make an extra profit while maintaining the safety net, that is your full-time job. Despite popular belief, the extra credits you work for can be both highly fulfilling and
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Red Bull is an Austrian beverage giant known for its unique marketing strategies and campaigns. The company is a marketing powerhouse that is equally popular for its daring and widespread campaigns as for its main products. Red Bull is a company that started the energy drink market continues to dominate
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Today, data is said to be the new currency. Big businesses believe data is what fuels monetary stability. That's why many companies give more preference and energy to collecting the data, even if that makes them stay at a loss for a short period. Likewise, collecting data has
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Nowadays, beginning a startup is the of entrepreneurs along with taking it to the heights of success. However, just because you think that you can begin your startup doesn't mean that you have the power of plunging yourself into your business without any prior thoughts. That will be
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This article is contributed by Sumit Gupta, Founder - Whizard API (Whatsapp Business Solutions). The meager mention of social media marketing rings the bell of the names of our preferred apps. However, in this era of instant messaging, what often goes unnoticed is that WhatsApp can be an equally beneficial
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Everyone knows Coca-Cola, it is one of the most popular and beloved brands in the world. Coca Cola is an international company and the world largest manufacturer, licensor and distributor of 3,500 nonalcoholic beverages with more than 500 brands and selling 17 billion servings per day in more than
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Whether it’s a kid or an adult, everyone loves soft drinks. A source of refreshment and a way of quenching your thirst, soft drinks have made a place in everyone’s life quite vigorously and for a very long time. The global market of soft drinks is said to
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We all realize how tough it is to start a company or a brand, but letting the rest of the world know about it and promoting it in a positive manner is much more challenging. With the industry being so crowded and competitive, you'll need to develop a
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E-commerce business has experienced an immense boom during the last decade and in that boom, the pandemic just added fuel to the fire. You can get anything delivered to your doorsteps with just a few clicks. Groceries, apparel, medicine, food, you name it and it can get delivered to you.
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Product Hunt is a well-known American website that was developed to share and discover new products on the internet. It is also a great tool for businessmen who are just starting in their career with a start-up plan. Product Hunt is a great way to connect with product enthusiasts. All
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‌‌In reaching a wider audience, having a definite taste, companies are switching to the digital mode of marketing. Digital marketing is the modern approach to dealing with demand and supply. ‌‌Almost every business is trying to take advantage of digital marketing. But very few can understand that the digital world
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Closing leads is the first step for any successful online business. It has become more important than ever for business owners to prioritize engagement with their customers in less time. But running a business is no easy task and trying to connect to your customers simultaneously will drain your resources.
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Segmentation, Targeting, and Positioning - the STP approach is a model used by businesses to cater their customer segments in a more sophisticated way. Based on the the nature of organisation, objectives, industry, market scenarios etc., the STP approach differs. The overall market is catered by the businesses based on
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Wondering what are Tier 2 and Tier 3 cities? Based on population density, Indian cities are classified as X (tier 1), Y (tier 2) and Z (tier 3) categories. Where Tier 1 contains metropolitan cities like Delhi, Bangalore, Mumbai & so on, Tier 2 has cities like Gurgaon, Vellore, Kochi
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One of the most well-known rivalry in the technological industry is between Apple Inc and Microsoft Corporation. They are two of the largest companies in the world as both Apple and Microsoft have touched market capitalization value of $1.5 trillion in 2020. Both the companies have revolutionized the technological