Xiaomi, a Chinese smartphone manufacturer, has received separate legal notices from Apple and Samsung for its commercials in India that contrasted its devices with those of the two companies. Legal Notices Over Comparative Marketing According to ET, which cited sources, the two smartphone manufacturers took this action to preserve the
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Lei Jun was born on December 16, 1969. He is an investor and philanthropist in addition to his business credentials. He established the company that would become one of the top tech firms around, specializing in smartphones, smart hardware, and innovative AIoT solutions, all for what, to most people, becomes
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. ‘Quality products at honest pricing’ is almost everyone’s need. Xiaomi has a separate fan base for its high-grade products built with cutting-edge technology at reasonable prices. Xiaomi is a Chinese company that has
According to regulatory reports that were reviewed by a media house, Samsung, Xiaomi, and other smartphone manufacturers conspired with Amazon and Walmart's Flipkart to debut goods only on the websites of the eCommerce businesses in India. This was done in violation of antitrust regulations. Antitrust investigations carried out
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Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the
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Chinese companies have acquired a huge part of the Indian market. The recent ban of some of the major Chinese companies has pushed them out of the limelight. These companies dealt in the field of fashion, gaming, and entertainment. It includes big names such as Shein, Club Factory, PUBG, WeChat,
![How Xiaomi Became Successful In India [Xiaomi Case Study]](https://static.startuptalky.com/2021/09/Xiaomi-s-Case-Study-StartupTalky.jpg)
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Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Xiaomi
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Celebrity endorsements are popular in the current marketing world as they tend to reap huge rewards to the companies. The main advantages of brand endorsements is that it helps in building brand equity and stand out among the other brands. The brands need to select the right celebrity that will
snapdeal
"If you want to walk fast, walk alone. But if you want to walk far, walk together." - Ratan Tata, Tata Group Ratan Tata is a prolific investor and has made numerous investment in many Startups. His style of investment and funding are revered by many across the
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LG is a South Korean company that was one of the leading manufacturers of mobile phones. The company has maintained the No 3 position in the manufacturing of the smartphones for a very long time. The company has been finding it hard to maintain its financial position and to increase
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The Chinese Smartphone company Xiaomi is reportedly planning to enter into the Electric Vehicle platform. The company which is involved in manufacturing consumer electronics is planning to invest into the Electric Vehicle Industry. Let’s look at this article to understand the plans of Xiaomi about its EV industry. Xiaomi
ratan tata
Today, Ratan Tata needs no introduction as he is the most respected business tycoon in India. He is an Indian industrialist, philanthropist, former chairman of Tata Group and Tata Sons. Post his retirement in 2012 he has turned into an avid angel investor who has left an everlasting impact. He
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In this time of pandemic, China is pushing borders against India and other neighboring countries.China has a powerful and bigger weapon and that is Economy and that is why China is getting political. China is using its economy to dominate our neighbouring countries and thus it is becoming a