TrulyMadly - Your True and Mad love Cupid

Anamika Mahapatra Anamika Mahapatra
Sep 15, 2021 10 min read
TrulyMadly - Your True and Mad love Cupid

Are you fed up with dating apps that focus only on hookups rather than seeking true love? TrulyMadly is around to assist you with it.

TrulyMadly is India's top and most credible dating app, with over 7.5 million members. It lets you find a soul mate and form meaningful, long-lasting connections. It's matchmaking and love locator software that helps you locate your lifelong partner.

You can use the TrulyMadly app to expand your social network, make new connections, and interact with others who are suited. TrulyMadly allows you to un-single and starts afresh with a newfound lover.

About TrulyMadly
Latest News
Founders of TrulyMadly
Startup story of TrulyMadly
Mission, Vision, and Values
Tagline and Logo
Target audience of TrulyMadly
Product and Services of TrulyMadly
How does TrulyMadly work?
What makes TrulyMadly unique?
Positioning strategy of TrulyMadly
Marketing strategy of TrulyMadly
How does TrulyMadly make Money?
Challenges faced by TrulyMadly
Funding & investors
Competitors of TrulyMadly
FAQ

About TrulyMadly

In India, TrulyMadly is a well-known dating app. Their mobile app was released in August 2015 and has around 1.5 million installs. It boasts that 20% of its members are females. Sachin Bhatia founded TrulyMadly alongside Rahul Kumar and Hitesh Dingra.

TrulyMadly is a dating app that offers a patented social algorithm for suitability and a rigorous authentication system to assist individuals to discover their real love. TrulyMadly is a membership platform with a gamified billing system that allows subscribers to collect points to deploy on the platform.

Startup Name Flyrobe
IPO Status Private
Operating Status Active
Company Type For - Profit
Sector Apps, Dating, Internet
Headquarters New Delhi, Delhi, India
Founders Hitesh Dhingra, Rahul Kumar, Sachin Bhatia, Snehil Khanor
Founded 2013
Total Funding $8.9 million
Last Funding Type Seed
Legal name Crescere Technologies Pvt Ltd.
Website trulymadly.com

Latest News

April 30, 2021– To aid India in the battle against the Covid-19, it has begun to provide a plasma pairing tool, which appears as you browse through the profiles. The tool directs the visitor to a different page where a Covid-19 retrieved individual can fill out the necessary information. It links plasma donors and sufferers based on blood type, illness date, area, and other factors.

April 20, 2021– TrulyMadly raises Rs 16 crore in a pre-Series A round; valuation increases fourfold in 6 months. The fundraising deal arises after the dating apps saw a tenfold increase in Urban Centers during the Covid outbreak. The funds will be used to create new product lines, invest in new areas, and improve the machine learning pairing algorithms used by the site.

Oct 15, 2020– Startup CEOs line up with Google in front of the CCI gates. Owners are urging India's antitrust watchdog to emphasize the app ecosphere dominance concern.

Founders of TrulyMadly

  • Hitesh Dhingra
  • Rahul Kumar
  • Sachin Bhatia
  • Snehil Khanor

Let's look at how they're using cupid to grow their business.

Startup story of TrulyMadly

When your child is marriage-ready in India, you announce it at the following major family event, tell your neighbor address, or join an internet dating portal. Hitesh has personal experience with the distorted facts and peculiarities of virtual dating when searching for a spouse for his sister-in-law.

Sachin and Rahul had enough friends and family tales among them to lend a pearl of wisdom to the creation of a dating service based on logic, and passion, free of race and religious quirks. TrulyMadly was born out of the need to locate a suitable, real companion who would lead to better partnerships rather than dancing around dark streets.

Mission, Vision, and Values of TrulyMadly

Compatibility and verification are the cornerstones of the firm. They have developed a secure and clutter-free environment by assuring compatibility between mates and comprehensive profile screening. They pose as the user's close mate. They walk their walk and talk their talk, keeping interaction simple and clear.

The tagline of TrulyMadly is - No animals, No Gods, No random pics. We Promise!

TrulyMadly logo
TrulyMadly logo

Target audience of TrulyMadly

They appeal to the impartial bachelor who seeks a genuine connection that transcends race and ethnicity.

Product and Services of TrulyMadly

Verification and compatibility are the two cornerstones of their services. Most matchmaking websites today have a stringent procedure to screen out false identities and present only certified accounts on the portal.

In reality, it implies that if a Shanaya is thinking about meeting a Rohan, the level of factual info listed on the site includes each other's contact details, identification, professional profile, buddy network, and daily routines.

It is a confidence booster tool for those stepping cautiously before actually making any intimate contact. The portal differs from typical matchmaking in that it pairs profiles based on personality, ideal partner expectations, their hobbies, rather than race or area.

The third, less evident but well-integrated provision is that they transfer control of things to the person in charge.


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How does TrulyMadly work?

Users can either like or ignore the profile they are intrigued by. If the user likes you back, you may view their whole profile and begin interacting with them.

They consider several factors, including education (if you're a lawyer, you might prefer someone who is also a lawyer), personality (ideals, goals, etc. ), likings, etc.

You won't be able to see matches until the app confirms and validates all profiles. It employs a sophisticated technique for verifying ids, which comprises calculating a trust score based on information such as a contact number, Facebook page, and LinkedIn profile.

They assess the veracity of your Facebook account by checking how many friends you have, how old your profile is, what your news feeds are about, and if you're not single.

This is done in the back, allowing you to access the site. Facebook provides you a 30% trust score; but, you may improve it by sending them a copy of your passport, pictures that have been validated, and a login via your LinkedIn page, all of which will get you a 10% boost.

They've also introduced a new feature called endorsements, in which boys can be approved by three other girls, one of whom can be a sister or a buddy, giving the approval and validation more legitimacy.

Few Statistics about TrulyMadly

  • Downloads increased from 3 million to 8.5 million.
  • 3 times increase in organic installs.
  • Re-installs went up by 10 times.
  • 3 times increase in downloads by women.
  • 35% conversations initiated by women vs 22% pre-campaign.
  • 1 million matches per month 12 times increase.
  • Average time spent up by 30% from 42 min per day to 55 min per day.

What makes TrulyMadly unique?

While you can choose from a variety of profiles in the app that meet your needs, it also claims to have validated profiles. It is only for bachelors, separated, widowed, etc. With an un-confirmed profile, one can simply explore the pool of profiles; any additional activity accounts must be validated.

In contrast to Ashley Madison: TrulyMadly is not an Ashley Madison-style app aimed at married people. It features trust scores and is designed for youngsters and divorcees who want to be entirely truthful.

In terms of making buddies, TrulyMadly links you with folks you've never met before. It doesn't let you capture screenshots of the accounts at all. It's a dating app that claims to be the only mediator.

Unlike Tinder, which has a lot of followers in India, Tinder is seen as a hookup app rather than a dating tool. It requires only a Facebook login to begin and almost no security criteria.

Positioning strategy of TrulyMadly

Girls are generally hesitant to accept the switch to virtual dating in India, and they can't be judged for the sort of interactions they have in the reality. With over 1 million subscribers, TrulyMadly, among India's most popular dating apps, is already striving to be the best in this sector.

The software boasts to have a powerful account validation mechanism that can detect and eliminate false or impostor profiles. Only members with a trust score of 30% or more can be matched or start interactions. The registration form is fairly long and detailed, requiring a lot of information. The software has become more user-friendly over time, yet it seems to be having trouble with the amount of women users.


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Marketing strategy of TrulyMadly

Content is important, and it is what their clientele consumes on online platforms like Facebook, Twitter, and Instagram. As a result, they opted to put a lot of money into the material.

They started with an initiative called Breaking Stereotypes, which went global and garnered them 4 million Facebook followers. As a result, their portal saw a significant increase in installs. It also developed a boy browsing ad aimed at girls.

Component of TrulyMadly's continuing bestie promotion, emphasizes how the app is ready 24/7, exactly like a girl's BFF, to recommend all acceptable gentlemen to date. Boy Browsing depicts the actual reality of girls looking at attractive boys with a pal. While boy browsing, girls were urged to establish their unique sign language on social media.

The one-minute video is a street play that involves actual girls in reality such as college, workspace, parties, and so on. The movie shows every joyful and cute element of eyeing dudes with your BFF, a scenario that any female can relate to, from high-fiving one another when a smile is reciprocated to lurking in the parapet fearing the guy could notice both checking him out.

They aired girl-friendly dating tales. Lastly, they fulfilled every teenage girl's fantasy by practically parading men for them on YouTube.

TrulyMadly has utilized the Miss Malini portal to create an online dating hotspot for English-speaking gals.

TrulyMadly on MissMalini portal
TrulyMadly on MissMalini portal

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How does TrulyMadly make Money?

TrulyMadly generates revenue by displaying banner ads. Ads are displayed between TrulyMadly discussions, paid ads for Uber cabs or any other company. On paid advertising, TrulyMadly is pay per click. This is their sole means of income.

Membership Fee

Organizing city-wide soirees, as well as generating revenue via entry fees. TrulyMadly uses quizzes and facts to assess statistics, which they then offer to research agencies.

Partnership with Cafes

TrulyMadly has begun forming partnerships with cafes so all dates are held in a location determined by TrulyMadly for them to earn money from commissions on high-end food charges.

TrulyMadly has partnered with Starbucks in events to let you unwind by purchasing a grande at Tata Starbucks and benefiting.

TrulyMadly collaboration with Starbucks
TrulyMadly collaboration with Starbucks

Challenges faced by TrulyMadly

TrulyMadly is the creator of v2.0 of virtual dating, which emphasizes the social value and individual preferences. The most difficult component of the work was creating the social algorithm and survey to assess a person's character and goals.

They were creating a realistic solution from human feelings. Millions of singles and young couples were consulted to decipher behavioral patterns in relationships and lastly get to the bottom of what makes couples compatible and stay together no matter what.

Throughout their R&D activities, they considered that they were placing a mechanism in place to connect 2 humans, emoting folks to seek soulmates in one another. It was tricky, enlightening, and thought-provoking.

Funding & investors

Trulymadly.com has earned $8.9 million in four stages of investment. On April 20, 2021, they received seed money.

Trulymadly.com is backed by a total of 23 investors. The latest backers are Akshat Rathee and Inflection Point Ventures.

Date Stage Amount Lead Investor
August 22, 2014 Seed Round - -
March 3, 2015 Seed Round $5,7M Helion Venture Partners, Kae Capital
Aug 31, 2020 Seed Round Rs.81M -
Apr 20, 2021 Seed Round Rs.160M 9Unicorns Accelerator Fund, Venture Catalysts

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Competitors of TrulyMadly

Bumble

TrulyMadly's biggest rival is Bumble. Bumble was created in 2014 and is based in Austin, Texas. It is a competitor in the category of Application Software. Bumble produces 22,458 percent of TrulyMadly's revenues.

Tinder

TrulyMadly's another competitor is Tinder. It was started in 2012 in Los Angeles, California. It is a social media platform. It earns $1.4 billion far beyond TrulyMadly.

QuackQuack

TrulyMadly's 3rd rival is QuackQuack. In 2009, QuackQuack was formed in Secunderabad, Andhra Pradesh. QuackQuack, like TrulyMadly, is a video chat company. It has 50 more personnel than QuackQuack.

Conclusion

Dating applications are acquiring significant popularity in India, which is still a traditional society. TrulyMadly is a basic example of it.

Online dating was still frowned upon, notably by women who didn't like to look needy. For fear of being judged, most of them refused to use a dating app. They altered the scenario by making a new one just for them. One that felt like it was designed by women for women and where boys can be explored without being ridiculed.

That’s all folks.

FAQ

Who is the founder of TrulyMadly?

Hitesh Dhingra, Rahul Kumar, and Sachin Bhatia are the founders of TrulyMadly.

When was TrulyMadly founded?

TrulyMadly was founded in 2013.

What is the revenue of TrulyMadly?

The revenue of TrulyMadly is Rs. 3.45 crore in 2020.

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