Malini Agarwal: Founder of MissMalini Entertainment

Malini Agarwal is the Founder and Creative Director of MissMalini Entertainment. She is an Indian digital influencer, TV host, entrepreneur and best-selling author under the pseudonym of MissMalini. Her blog MissMalini.com was founded in 2008 covering all the inside and outside gossips of Bollywood. Before founding MissMalini Entertainment, she used to work as a Radio Jockey on Mumbai's Radio One (India) and served as the Head of Digital Content for Channel V India. She has authored a book named To The Moon: How I Blogged My Way To Bollywood, where she describes her fortunate journey so far.

Malini Agarwal- Biography

Name Malini Agarwal
Born 26 May, 1977
Birthplace Prayagraj, Uttar Pradesh, India
Age 43 (2020)
Nationality Indian
Education Maitreyi College, Delhi University
Profession Celebrity Blogger; Radio DJ
Position Founder & Blogger-in-Chief of MissMalini.com
Book To The Moon; How I Blogged My Way To Bollywood
Net worth $1 million (2020)
Spouse Nowshad Rizwanullah

Malini Agarwal- Personal Life
Malini Agarwal- Education
Malini Agarwal- Professional Life
Malini Agarwal- Radio Jockey
Malini Agarwal- Success story
Malini Agarwal- MissMalini Entertainment
Malini Agarwal- TV shows
Malini Agarwal- Blogging Partner


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Malini Agarwal- Personal Life

Malini was born in Prayagraj, India. Her parents worked with the Indian foreign service, that is why she grew up in various countries. She currently lives in Mumbai. She is married to Nowshad Rizwanullah, who now serves as the CEO of MissMalini Entertainment.

Malini Agarwal- Education

Malini completed her graduation Maitreyi College, Delhi University. She pursued Bachelor of Arts specialized in English Literature. After completing her education, she moved to Mumbai, where she currently lives.

Malini Agarwal- Professional Life

Malini was a fluent dancer, she worked as a Professional Dancer at Ronica and The Planets from August 1995 to December 2000. She later shifted her professional background by working as a Copywriter at 1D8 Technologies Mumbai from the year 2000 to 2002.

From 2000 to 2003, She worked as a radio jockey and cordially hosted her radio shows. She juggled with a full-time day job. At the same time, she has been contributing to a newspaper column and a blog, MissMalini.com.

She then joined Channel V to become their digital content head while continuing with her previous works at the same time. Soon, she decided to quit all her jobs and focus on her blog indeed. The blog eventually grew, she was inspired from international sites such as Perez Hilton, a celebrity American blogger, and Refinery29, a lifestyle portal for the youth.

Malini Agarwal- Radio Jockey

Malini's radio career started as a Radio Jockey with WIN 94.6 in Mumbai, which was later named Go 92.5 and then Radio One 94.3. She hosted some shows like, Horn OK Please, 225, Tiger Time With Malini, Overdrive and Malini till Midnight.

She was eventually promoted as a Programming Director and later decided to shift to digital TV after becoming the Head of Digital Content of  Channel V, India.

Although, she does not hosts her show currently but continues to be a part of it, through a weekly call-in with the BBC Asia Network. This is how she continues to serve as a regular contributor to radio shows.

Malini Agarwal- Success story

Malini founded her MissMalini.com blog in 2008, which was initially a hobby blog. Eventually it became a gossip column, which were solely written by Malini. These columns were published in a morning daily Indian compact newspaper, a Mumbai tabloid Mid Day.  

One of her friend, Mike Mell who is currently her blog partner, initially offered help to Malini after checking on the business potential of blogging.

With an eye to make her blog more interesting and captivating, she left her job at Channel V and focused only on how to promote and grow her own blog. It drew inspiration from top international websites like PerezHilton and PopSugar and covers all aspects of Bollywood and celebrity life.

MissMalini's blog also covers the Indian and International fashion trends, with lifestyle content such as Travel, Food, and Nightlife. The blog no longer was just a" desi girl's diary" rather it became more diverse in its topics and arenas.


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Malini Agarwal- MissMalini Entertainment

MissMalini Logo

Malini's decision to quit all her previous jobs to focus on her own creative blog proved to be worthwhile. The office of MissMalini Entertainment is based at Santacruz, Mumbai, founded in 2008. She serves as the Founder and Creative Director at the company and her husband serves as its CEO.

In 2012, Malini with her team of 47  (13 of them were bloggers) decided to raise a small angel funding round to transcribe their hobby blog into a professional one. The funds were used to elevate their content and marketing operations.

The turning point came when the team decided to shift their focus from writing on basic topics to Bollywood gossips, events, fashion and lifestyle. This eventually took the blog to another level. People found it much interesting and this helped Malini to grow her blog by touching every aspects of Bollywood events and relations.

The MissMalini's blog became popular in the year 2014, grown out with new revenue streams like TV shows and awards. The blog displayed a growth by a CAGR of more than 100% over 5 years. In the year 2017, she took private funding. The website today has 4 million visitors a month.


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Malini Agarwal- TV shows

Malini has also a connect with her show named Inside access with Miss Malini where she meets various celebrities and does fun stuff & gossips. The show has successfully completed Season 1 and Season 2 is in progress, telecasted on channel vh1.

She has also guest anchored various television shows like, UTV Bindass' Style Police and CNN-IBN's Tech Toyz. She has also completed two seasons of MissMalini's World, telecasted on TLC. Malini and her team is also planning to launch a huge show called Not Size Zero.

Malini Agarwal- Blogging Partner

MissMalini.com is also the official blogging partner for the famous fashion events in India like, Lakme Fashion Week, Blender's Pride Fashion Tour, and India Resort Fashion Week. Moreover, the blog has also covered international events such as Cape Town Fashion Week 2012.

These blogs are also featured in the prominent digital and print fashion and lifestyle publications on a regular basis. Some of them include, Femina (India), Elle, Cosmopolitan, Harper's Bazaar, Grazia, Glamrs.com and many others.

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About Megha Rani

Content Editor
  • Ranchi, Jharkhand
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