Yulu Business Model | How Yulu Makes Money?

With its cutting-edge electric bike-sharing services, Yulu is a trailblazing urban mobility platform that offers convenient and environmentally friendly transit options. Utilising cutting-edge IoT technology and data-driven insights, the company generally operates in busy metropolitan regions, optimising the availability and upkeep of its e-bikes.

In this article, we'll understand the Yulu business model and explore how Yulu makes money through rentals, partnerships, and smart mobility solutions.

About Yulu
Yulu’s Business Model
How Yulu Makes Money?
USP of Yulu Business Model
SWOT Analysis of Yulu

About Yulu

Amit Gupta, RK Misra, Naveen Dachuri, and Hemant Gupta founded Yulu in 2017 with the specific goal of lowering environmental impact and urban congestion by providing sustainable transit options. To guarantee the best possible availability and upkeep of its electric bikes (e-bikes), the company makes use of state-of-the-art IoT technology and data-driven insights. With an emphasis on price, user safety, and ease of access, Yulu hopes to significantly improve urban transportation.

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Yulu’s Business Model

Yulu's pay-per-use business model makes it possible for customers to rent e-bikes for brief periods of time, which makes it the perfect option for last-mile connectivity and quick journeys. This model is intended for both regular commuters and infrequent users looking for a quick and affordable way to travel around. The e-bikes are easily accessible through the user-friendly software, which allows users to unlock a bike and begin riding by scanning a QR code. Based on real-time data analytics, Yulu continuously modifies its fleet management tactics to maximise availability and reduce downtime. To increase its reach and impact, Yulu also works with business organisations and local authorities to include its services in broader urban mobility ecosystems.

How Yulu Makes Money?

The rental fees that consumers pay based on the length of their ride are the main source of income for Yulu.

• Generating Revenue By Billing Users: The total cost is determined at the conclusion of each journey, and users are billed on a per-minute basis. From those who require a brief five-minute ride to those who need longer rental periods, this flexible pricing structure serves a broad spectrum of users.
• Generating Revenue Through Subscription: In order to further promote a change to more environmentally friendly transportation practices, Yulu also provides subscription packages that save consumers money on frequent travel.
• Generating Revenue Through Value-Added Services: In order to improve its financial sustainability and raise brand awareness, the company also looks into new revenue streams through strategic alliances and advertising options on its bikes and app.

By consistently inventing and growing its service offerings, Yulu hopes to be in the vanguard of the urban mobility revolution.

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USP of Yulu Business Model

Yulu offers competitive per-minute rates that cater to both frequent riders and regular commuters. For regular users, subscription options also provide substantial discounts. These factors are the primary USP of Yulu and help it stand out in the market.

SWOT Analysis of Yulu

Strengths

• By using electric cars, Yulu encourages ecologically responsible travel and appeals to consumers who care about the environment.
• Yulu has formed alliances with businesses and the government that can support infrastructure development and growth.
• Yulu's services are ideal for connecting consumers to public transit hubs and short-distance commuting.

Weaknesses

• Consistent profitability has proven difficult for Yulu, with some reports pointing to losses.
• Yulu may have a limited reach because it mostly caters to millennials and people looking for short-distance transit.
• It might be costly to expand and maintain the infrastructure needed for battery changing and charging.

Opportunities

• By extending its operations to other cities and areas, Yulu can take advantage of the burgeoning demand for electric transportation.
• Yulu can look into ways to provide new services, such as lengthier journeys or customised transit options.
• Yulu can enhance its products by utilising technological developments in fields like smart city integration and battery technology.

Threats

• Traditional modes of transport and other micromobility businesses compete with Yulu.
• Yulu's operations may be impacted by modifications to laws or policies pertaining to shared mobility or electric automobiles.
• A threat could come from evolving customer tastes or the introduction of new transportation technologies.

Conclusion

Expansion and strengthening alliances continue to be Yulu's top priorities going forward. It seeks to expand its footprint throughout India and investigate prospects in other developing markets. Global urban transportation trends are well aligned with the focus on data-driven decision-making and an unrelenting dedication to sustainability. In addition to providing transit services, Yulu stands as an example of environmentally friendly innovation.

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FAQs

What is Yulu?

Yulu is an electric bike-sharing platform that offers eco-friendly last-mile connectivity solutions in urban areas.

How does Yulu make money?

Yulu generates revenue through per-minute rental charges, subscription packages for frequent users, and value-added services like brand partnerships and advertising on bikes and its app.

Who are the founders of Yulu?

Yulu was founded in 2017 by Amit Gupta, RK Misra, Naveen Dachuri, and Hemant Gupta.

What is the business model of Yulu?

Yulu operates on a pay-per-use business model, allowing users to rent e-bikes for short durations. It also offers subscriptions and collaborates with businesses and city authorities for expanded urban mobility.

Is Yulu available in Mumbai?

Yulu was launched in Bangalore and is now available in Mumbai, Pune, Bhubaneswar, and Delhi.

Is Yulu profitable?

Yulu's EBITDA profitable and is aiming for IPO by 2027.