Dineout - Good Food is Good Mood

Purbalee Dutta Purbalee Dutta
Oct 30, 2020 6 min read
Dineout - Good Food is Good Mood

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We all love good foods. It is something that helps us to turn on the switch of our mood whenever it is switched off. Food is something which is needed by human beings to survive. Thus, it is very important to respect all sorts of food. It doesn't matter whether it is traditional or international. Now, due to the hustle and bustle all around, people ain't able to go to the spot and book their seats. Or the tables were already booked so the couple or the friends didn't get a fair chance to sit and eat. After the incident, few come back home and few go to the other places to hang out. This problem won't be there any more.

Because, Dineout is here now, a restaurant table reservation service company. It helps its customers to find tables in their favourite restaurants. Enables users to get exciting offers and all. Read the Dineout success story below and find out the unknown details.

Dineout - Company Highlights

Startup Name Dineout
Headquarters Noida, Uttar Pradesh, India
Sector E-commerce, Food & Beverage
Founders Ankit Mehrotra, Vivek Kapoor, Sahil Jain and Nikhil Bakshi
Founded February 2012
Parent Organization Times Internet Limited
Website dineout.co.in

Dineout - About
Dineout - Startup Story
Dineout - Founders And Team
Dineout - Logo
Dineout - Business Model
Dineout - Revenue Model
Dineout - Funding, Investors And Acquisitions
Dineout - Growth
Dineout - Competitors
Dineout - Future Plans

Dineout - About

Dineout enables its customers to book tables online without going to the spot. It is a restaurant technology company based in India. The service is available in more than 20 cities of India.

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Dineout - Startup Story

In the year 2010, Ankit Mehrotra was in London and his school friend Sahil Jain was in the US. They often came together to India. Every time they visited they had the same question.

"Where do we go out tonight?"

Asking their family members or friends never turned out to be fruitful. Because they always suggested the same places. After going back to London and the U.S. they found their regular jobs to be boring. They thought of solving the restaurant discovery problem. In February 2011 Sahil left his job and came back to Delhi. Ankit followed the same procedure a few months later. They convinced two of their school friends. Vivek Kapoor and Nikhil Bakshi joined the startup later. In September Dineout got registered as an online table reservation platform. Things weren't easy for the four school friends. In its early days, they faced 20 rejections. The first restaurant partner of the company was Ruby Tuesday. Google Ads helped the company a lot for recognition. On February 29th 2012, the company went live with 75 restaurants in Delhi.

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Dineout - Founders And Team

Ankit Mehrotra, Vivek Kapoor, Nikhil Bakshi and Sahil Jain are the founders of the company Dineout.

  • Ankit Mehrotra is the founder and the CEO of Dineout. He started here in early 2012. He started his career as an analyst at BNP Paribas. He pursued his bachelor's degree in Computers and Telecommunications Engineering in the year 2011. After that, he completed his education from the CFA Institute.
  • Vivek Kapoor is the co-founder of Dineout. Before, he was the chief officer at British Petroleum. He completed his schooling from Modern School in the year 2002.
  • Nikhil Bakshi is also the co-founder of Dineout. Before, he was the manager of DSP BlackRock Mutual Fund. He pursued his B.Com degree from Delhi University.
  • Sahil Jain is one of the founders of Dineout. He started his career as a Software Engineer in Sasken Communication Technologies Ltd. Also, he was the Senior Business Analyst and Associate Manager at Mu Sigma. For 9 months, he was the Senior Market Analyst at Nextag.
Nikhil Bakshi, Ankit Mehrotra, Sahil Jain and Vivek Kapoor (left to right) Founders, Dineout
Dineout Logo

Dineout - Business Model

The company offers its customers many B2B and B2C services. The company has got a very simple business model. The aim of the company is to serve its consumers by helping them book tables in hotels and restaurants. It has made deals with pubs and restaurants to help the customers to find the best offers. They give discounts for their promotion and also whenever there is an increase in the downloads.

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Dineout - Revenue Model

The company charges an annual subscription price from the restaurant partners. As well as from the consumers. It also makes money on every transaction done through the platform. But it varies as per restaurants and cities.

Dineout - Funding, Investors And Acquisitions

  • Funding rounds
Date Transaction Name Money Raised Lead Investor
January 24, 2014 Series A - -
  • Investments

The company has made only one investment. Dineout has invested money on Adurcup on September 14, 2015. The money raised is an undisclosed amount. Money was raised from the Angel Round.

  • Acquisitions

Dineout has acquired 2 organisations. The most recent acquisition was Binge Digital. The announced date was on August 9th 2019. The price is an undisclosed amount. The company also acquired Torqus Systems on November 28, 2018.

Dineout - Growth

The company showed a sustainable growth of 154% in the year 2019. The average number of diners before 2019 it was 8 lakhs per month. But in the year 2019, after the GIRF, the number of diners jumped to over 16 lakhs per month.

Dineout - Competitors

The top competitors of the company are EazyDiner, Zomato, HungryNaki and Sgnam.

  • EazyDiner is the topmost rival of Dineout. It was founded in the year 2014. It is headquartered in Gurgaon, Haryana. The company also operates in the Application Software space.
  • Zomato is an Indian restaurant aggregator and food delivery startup. It was founded by Pankaj Chaddah and Deepinder Goyal in the year 2008.
  • HungryNaki is an online food delivery service in Bangladesh. It is the first and premium one among all the others.
  • Sgnam is a young Bologna-based startup. It especially deals with food home delivery online.

Dineout - Future Plans

The company started expanding into international markets. Across Asia, Africa, UAE, Bahrain, Kuwait, Kenya, Saudi Arabia and East Africa. Dineout is also spreading its wings towards Tier || and Tier ||| cities in India. This change will be taking place because the brands will soon open up outlets in the Tier || cities.`

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