GrabOnRent - Renting Furniture Online made Easier and Better!

The whole millennial generation today is all about renting other than owning! Right? Be it shared cabs, carpools, co-working spaces, or renting home accessories, millennials are right up to it. And following that premise, IIT-Guwahati graduates – Manish S. Sugandhi, Shubham Jain and Aditya Sharma launched GrabOnRent in the year 2015.

GrabOnRent attempts to promote optimal utilization of the products by offering flexible rental times. This means that you can rent the item either on an hourly, daily or monthly basis. Read this article to know more about GrabOnRent founders, competitors, funding, growth, wiki, and future plans.

GrabOnRent - Company Highlights

Startup Name GrabOnRent
Headquarter Bengaluru, India
Sector E-commerce
Founders Aditya Sharma, Manish S Sugandhi, Shubham Jain
Founded 2015
Legal Name Grabonrent Internet Private Limited
Website grabonrent.com

About GrabOnRent and How it Works
GrabOnRent - USP and Innovation
Founders of GrabOnRent and team
How was GrabOnRent Started?
GrabOnRent - Startup Launch
GrabOnRent - Competitors
GrabOnRent - Funding and Investors
GrabOnRent - Growth
GrabOnRent - Future Plans


Check out this List of Top Startups in Bangalore | Best Bangalore Startups


About GrabOnRent and How it Works

GrabOnRent is ideally a product rental marketplace that aggregates various vendors in the market who own brick-and-mortar shops for rentals to the buyers on the platform. The idea of the co-founders behind GrabOnRent is to provide accessibility of the home products like furniture and other categories to everybody irrespective of their capacity to buy it.

GrabOnRent helps its users in renting products online across 8 major categories namely furniture, appliances, event supplies which includes lights, sound systems, etc, bicycles, cameras, gaming consoles, party items like hukka, barbeque, etc, and adventure gear. Also, it essentially enables the renting of cool gadgets such as Pebble Smartwatch, Kindle e-book readers, and Hoverboards. GrabOnRent has a provision that allows the buyer to try the product before buying for a minimal amount.

GrabOnRent summer advertisement

GrabOnRent follows a clear methodological bucket system to address the concerns of a wide population like in India. These four buckets are as follows:

  • Discoverability – This bucket is all about creating awareness in the market and amongst the target market allowing them to browse the possible and available products on rent.
  • Quality Assurance in refurbished products – This bucket stands in the list to improve the ‘sticky-ness’ towards the service GrabOnRent is providing and also gain the loyalty of the suppliers who have recurring customers due to the consistently improved quality.
  • Convenience – This bucket includes online payment mechanisms (or COD) and effective logistics service, to and fro so that seamless experience can be provided to the consumers.
  • Trust – This bucket involves dealing with a much-specialized product rental firm against vendor forms the basic layer of trust apart from the combination of quality assured products and supreme customer service to the users of GrabOnRent.
GrabOnRent Logo
GrabOnRent Logo

Things work pretty simply on GrabOnRent. All the users need to do is browse through the superiorly extensive array of products, then select the item they want to buy and go on to make the payment online towards the rent and security deposit. The item gets delivered to the user’s doorstep, without any further delay.

Each item at GrabOnRent passes through a very strict and stringent quality check before getting shipped to, therefore, ensure the best of services to the users. Post usage, the item gets picked up from the doorstep and the security deposit is returned online after verification and quality check of the used item.


Relevant read: The Rise And Future Of E-Commerce Industry In India


GrabOnRent - USP and Innovation

GrabOnRent has essentially tapped into the market that is being brought by the constantly shifting millennials of the current generation. These millennials do not care that much about putting down roots as the generations before them.

Moreover, this saves them a lot of money as well so obviously, this seems like a better option to them. On GrabOnRent’s website, the users can rent products as per their convenience, be it for an hour or a day or even for months and years. The interesting part is that both refurbished and new products are listed on this website.

Founders of GrabOnRent and team

The founders of GrabOnRent are Manish S. Sugandhi, Shubham Jain and Aditya Sharma.

Founders of GrabOnRent
Founding team of GrabOnRent
  • Shubham Jain is the Co-founder and CEO at GrabOnRent. An IIT Guwahati graduate, Shubham has earlier co-founded Trip Engineers. Before GrabOnRent, he was working with Perdix Business Solutions as the Head of User Experience.
  • Aditya Sharma is the Co-founder and CTO at GrabOnRent. Again, graduated from IIT Guwahati, Aditya was a senior R&D Engineer at Hewlett-Packard before launching his current venture.
  • Manish S. Sugandhi, Co-founder of GrabOnRent - This venture is not Manish’s first. Before this one, he had co-founded Perdix Business Solutions and was a Business Analyst at Flipkart. And Manish is also an IIT- Guwahati graduate.

Also read: RentoMojo - Live the contemporary lifestyle on rent!


How was GrabOnRent Started?

Everything around GrabOnRent started during one of the founders' own crises moments. And that’s exactly when the idea for GrabOnRent struck them. So it happened so that they had to organize a barbecue for a party one evening, and they ended up having a tough time just to find out where to rent it from.

And they finally decided to buy a new one because there seemed to be no way they could avail it on rent. This particular experience drew the founders closer to the tremendous amount of hassles people face while renting objects, and this triggered a new idea.

GrabOnRent - Startup Launch

“As the idea for GrabOnRent started taking shape and we were drawing out a plan of action, we had some reservations – what should be our target group, should we launch a fully functional product or a hacky one, which categories to start with, should we introduce an app-only model or an app-website model, etc”, says Shubham Jain, co-founder of GrabOnRent.

The founders then finally decided to keep the ever-increasing questions aside and they moved forward to launching their venture. Hence, GrabOnRent was launched with two preliminary categories in Bangalore. And to reach out to the target audience, the team started distributing pamphlets and as a result of which they also got the first few clients in the first week itself. All of this was followed by the fairly good inflow of orders, positive customer feedback, and guidance from industry leaders, GrabOnRent paved its way forward to the successful journey of building a startup.


Relevant read: 2020 List of Top Rental Startups in India


GrabOnRent - Competitors

Grab On Rent competes with other startups in the space like Rentomojo, Rentwala, Rentongo, Rentmasti, RentSher, etc. However, GrabOnRent is perceived to have only two of these startups as its real competitors. They are Furlenco and Rentomojo. Grab On Rent considers these two as competition for the simple reason that these startups have huge amounts under their kitties. Amongst these, Furlenco is into the opulent furniture segment and Rentomojo is dealing with furniture and appliances and both of these hold inventory whereas GrabOnRent doesn’t.

GrabOnRent - Funding and Investors

The funding amount of GrabOnRent stands at $3 million.

Date Stage Amount Investors
June 2016 Seed Round $1 Million IvyCap Ventures, Unicorn India Ventures
June 2017 Venture Round - IvyCap Ventures, Unicorn India Ventures
April 2018 Venture Round $2 Million IvyCap Ventures, Unicorn India Ventures

GrabOnRent is funded by 2 investors - Unicorn India Ventures and IvyCap Ventures.

GrabOnRent - Growth

  • Serves more than 35,000 customers
  • The average ticket size of INR 1800
  • The average rental duration is about 12 months
  • Team size of 103 across four cities
  • Currently active in four cities- Bangalore, Hyderabad, Mumbai, and Gurugram.
  • Sells more than 500 unique products across 8 different categories

Also read: RentLite - Get Stylish Office Furniture on Rent


GrabOnRent - Future Plans

“Moving ahead, some of our plans are – We are strongly focused on expansion, and have immediate plans to launch our services in Pune, NCR region and Chennai. We wish to increase awareness about our platform and have more and more people use our services for renting purposes. Our target is to have around 2 million customers by the end of 2020", concluded Shubham Jain, co-founder of GrabOnRent.
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About Rishabh Rathi

2nd-year Computer Science Undergrad and a freelancer. Connect with me on LinkedIn - https://www.linkedin.com/in/rishabhrathi22/
  • Nagpur
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