Luxaire—Redefining Luxury in Ceiling Fans!

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Ceiling Fans have always been very plain & ordinary to look at in India. Since 2012, when Nisha Kukrejah launched Luxaire, it has been redefining this Industry in India by introducing “WoW” Looking Ceiling Fans with Revolutionary new Technology & changing the perception of the consumer & designers! So now whenever people think of Designer Ceiling Fans, people think of Luxaire.

Luxaire takes pride in bringing Original Designer Fans with the highest warranties to Asian homes. It is here to bring out the change in consumer’s mindset relating to Luxury Fans, they are as much about lifestyle as they are about functionality. Read this article to know more about Luxaire and it's success story.

Luxaire - Company Highlights

Luxaire - About and How it Works
Luxaire - Product/Services
Luxaire - Target Market Size
Luxaire - Founders and Team
How was Luxarie Started?
Luxarie - Name, Tagline and Logo
Luxarie - Startup Launch
Luxarie - Business Model and Revenue Model
Luxarie - Startup Challenges
Luxarie - Growth
Luxarie - Future Plans
Luxarie - FAQs
Luxarie - Conclusion

Luxaire - About and How it Works

Luxaire is a Bengaluru based startup founded by Nisha S Kukrejah in 2012. They provide Luxury & Designer Ceiling Fans.

Luxaire is working to create disruption in the Luxury Fan market by bringing in the latest technologies with expertise. They aim to be a premium solutions provider for luxury interior projects in South Asia.

Luxaire pride in bringing Original Designer Fans with highest warranties to Asian homes. They believe that they have brought about a sea change in the mindset of the consumer that Luxury Fans are as much about lifestyle as they are about functionality.

Luxaire - Product/Services

Luxaire introduced over 50 models initially from simple to technologically superior. There were Single blade Fans, 2 blade Fans, Chandelier Fans & Funky Outdoor Fans, which people were used to seeing only in fancy resorts in southeast Asia. Many of them had LED, light dimming/light changing options, Remote controls & warranties up to 15 years!

In terms of design, these Decorative Fans were made of real wood, not plastic or MDF blades, no screws rearing its ugly head, unlike the local commercial fans. This solved the need for Unique Fans by those who were well-traveled and wanted to upgrade their homes with good design instead of just functionality.

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Luxaire - Target Market Size

The Luxury Ceiling Fan Market in India is at a very nascent stage. The total size of the Super Luxury Segment is INR 150 Crores. The industry is looking up and would be expected to grow by 20% every year.

Luxaire - Founders and Team

Nisha S Kukrejah is the founder of Luxaire Luxury Fans.

Nisha has good experience in the Corporate Marketing Sector & Sachin has more than 20 years of experience in the Fan Industry with relevant domain expertise in the Fan Industry. Nisha S Kukrejah manages the overall marketing activities & Mr. Sachin Kukreja manages the Channel Network. Both the founders are MBA’s.

How was Luxarie Started?

“When we were trying to find ourselves a Ceiling Fan that was awesome in design and features, there was no such concept in 2011”, says Nisha S Kukrejah.

That’s when both these founders started researching more about these fans. There was a lot of plastic and mass-market options but nothing had ‘class’. They also met some industry and tech guys in Bangalore for a quick study, as to what they may perceive as a Smart Fan purchase. So they finally came up with the concept of global styles that would work here as Designer and Luxury Fans for the Indian market.

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Luxarie - Name, Tagline and Logo

Being in the Luxury Fan industry, Air delivery is a pretty important component - don’t you agree? So, these founders wanted to name it quite simple with easy brand recall. Hence, they decided on LUXAIRE.

Also, the tagline Luxury Revolution has a dual meaning, based on the RPM of the products & a mindset change on how one needs to view his/her Ceiling Fan!

Luxarie - Startup Launch

LUXAIRE had a fantastic website going good when it started off and with a little promotional activity – both online and offline, the platform was able to get good customers from Delhi NCR, Mumbai, and Sri Lanka in the first month itself.

“We have continued our media efforts in online and print/advertising as does any company that needs to survive in a competitive environment today. We don’t believe in Cash burn, instead, we try to focus on our real customers”, added Nisha S Kukrejah.

Luxarie - Business Model and Revenue Model

The price range is affordable starting from INR 15,000 going up to INR 2,00,000 each. Luxaire works closely with dealers and does bulk hotel projects across the country. It also works with Specifiers such as Architects & Interior designers & collaborates with them for their prestigious projects.

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Luxarie - Startup Challenges

When the team realized that some models that used to be hit in 2012-14 just don’t work in the modern days, they had some amount of dead stock that they had to deal with. Very similar to the white goods industry - which faces this challenge when new technology/models replace old ones.

One more intriguing challenge for them is the constant need to be on the lookout for new designs, and be able to liquidate existing stock puts a certain degree of stress on cash flows. Earlier Indian fashion or design industry used to copy the west after four to five years, now the lag is just six months, depending on your city or the designer one is associated with!

Luxarie - Growth

Luxaire had started with a small team in Bangalore and with personalized attention, the team was supplying clients in Punjab, UP, Sri Lanka & even Maldives. Soon this startup expanded to cater to markets in Hyderabad, Kochi and of course the biggest market, the e-commerce space.

Luxarie - Future Plans

“We have a 3% market share of the market of the Indian Designer Ceiling Fans (around 40% is unorganized) and expect it to touch 15% in the next 3 years. We are scouting for new opportunities in all major cities in India and its neighbors. We are more like a Startup in terms of our culture” concluded Nisha S Kukrejah.

Luxarie - FAQs

What is Luxaire?

Luxaire is a Bengaluru-based startup that provides Luxury & Designer Ceiling Fans.

Who is the Founder of Luxaire?

Luxaire is a Bengaluru-based startup founded by Nisha S Kukrejah in 2012.

How does Luxaire make money?

It provides Luxury & Designer Ceiling Fans. The price range is affordable starting from INR 15,000 going up to INR 2,00,000 each. Luxaire works closely with dealers and does bulk hotel projects across the country.

Do these fans require special fitting?

It depends on the type of fan you're fitting. If it is any designer or luxury fan, then a carpenter and technician might be needed to fix the fan.

How can the fan speed be controlled?

All the fans are provided with pull chords or remote control.

What maintenance and cleaning are required?

The fans have permanently sealed bearings and double lacquered surfaces and do not require much maintenance.

Luxarie - Conclusion

Luxaire is the sole distributor for original, high quality designer and luxury fans specially designed for the Interior design projects in India, Asia Pacific, UAE & Africa. The collections of fans manufactured by the company produces energy saving fans with latest technology and highest warranties. All these features provided by the company makes Luxaire the last stop to buy Luxury and Lifestyle Fans in the market.